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Macromedia Gains Deep Expertise In Mobile UI Design; Acquires Mobile Innovation
Matt Millar of Mobile Innovation: "We are extremely excited to be part of Macromedia."

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"We are thrilled to welcome Mobile Innovation to Macromedia, and we believe this will add tremendous value to our mobile business," said Steve Miller, vice president of Macromedia EMEA, as his company announced the completion of its acquisition of UK-based Mobile Innovation, a leading user interface (UI) designer, developer, and integrator for mobile devices.

With extensive relationships throughout the mobile industry and an impressive track record of innovation, Mobile Innovation has deep expertise in the world of mobile UI design and implementation, Miller added.

"We are extremely excited to be part of Macromedia," said Matt Millar (pictured), CTO and co-founder of Mobile Innovation. "The combination of both companies ensures that all our customers can reap the benefits of leading technology, engineering, and UIs. Now, as part of Macromedia, we can continue to innovate and deliver next-generation solutions to meet our customers’ needs."

"We believe this will add tremendous value to our mobile business," Miller said. "Through Mobile Innovation's solid background in creation and integration of custom UIs for operators and handset manufacturers alike, we can drive an even greater mobile ecosystem, as well as further enable our customers to build value and great digital experiences on the Flash Platform."

The acquisition will create a mobile consulting practice for Macromedia and will form part of the Macromedia Consulting team in EMEA. The acquisition follows a strategic partnership formalized in January, under which Mobile Innovation would create and develop a range of concept user interfaces for handset manufacturers and network operators that demonstrate the advantages of using Macromedia Flash Lite to create innovative mobile UI design.

Founded in 2002, Mobile Innovation's customers include the world’s leading handset manufacturers, network operators, and semiconductor suppliers. The company has been instrumental in the creation of many devices based on Symbian OS (Series 60, Series 80, Series 90, and UIQ) that are shipping today.

Mobile Innovation, which was advised in this transaction by Clarity Capital Partners, will integrate into the Macromedia Consulting team, led by Peter Lelliott. Matt Millar will lead the Mobile and Devices practice for Macromedia in EMEA.

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