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CherryPal Announces World's First Two-Watt, $249 Personal Computer

Ultra-Green PC Has No Moving Parts, 80 Percent Fewer Components

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 07/21/08 -- CherryPal, Inc., maker of green, affordable, easy-to-use personal computers, today formally launched its CherryPal(TM) cloud computer, the most energy efficient and affordable desktop computer available. CherryPal is a completely new type of PC that has no moving parts, contains 80 percent fewer components, uses only two watts of power, and is highly secure. The CherryPal, which is currently available for pre-orders, retails for $249 and requires no monthly subscription fee and no other hidden costs.

"Today's typical PC is based on a computing model created 25 years ago, before the Internet, web browsers and global warming," said CherryPal CEO Max Seybold. "We have developed a new computing model that makes CherryPal the easiest to use, greenest, most affordable computer available today."

CherryPal is the Greenest and Most Affordable

The CherryPal desktop consumes just two watts of power, compared to the 114 watts of power used by the average desktop machine, delivering a 98 percent decrease in energy consumption. In addition, it also uses 80 percent fewer components, dramatically reducing the amount of resources it takes to manufacture a PC. And because there are no moving parts, the CherryPal desktop can last a decade or longer, eliminating the need to replace a computer every two to three years.

CherryPal is the Easiest PC to Use

The CherryPal C100 desktop is dead simple to set up and boots in 20 seconds. Users just enter a username and password to access the CherryPalCloud, which offers an incredibly easy, intuitive interface. CherryPal has no exposed operating system, so all application and functions are managed solely by a Firefox-based browser. CherryPal does all operation system and application upgrading and installation, meaning there is no maintenance required. Because there are no moving parts, there is little possibility of hardware failure. CherryPal also offers a free 24/7 helpline.

The CherryPalCloud(TM) Innovation

CherryPal has removed the hassle from personal computing by moving most of the software and data that traditionally sits on the desktop to the Internet. Instead of accessing programs and data from your desktop computer, the majority of information is processed and stored on the web in a highly secure environment called the CherryPalCloud(TM), which is automatically accessed at boot-up. The CherryPalCloud removes many of the headaches typically associated with traditional personal computers, including:

--  application downloads, software upgrades and crashing operating
    systems, because everything is maintained in the CherryPalCloud by
    CherryPal administrators;
--  viruses and hackers, because the user's hardware is no longer exposed
    to local bugs and viruses;
--  lag time, because the majority of cumbersome software applications are
    stored in the CherryPalCloud, the computer operates just as fast -- if not
    faster -- than a traditional PC.
    

CherryPal HyperCloud(TM) Technology

CherryPal is the only company that provides a patent-pending combination of both hardware and software encryption, making it highly secure. The CherryPal also offers a patent-pending single software layer technology. This collapses the operating system and browser into one layer, where there had traditionally been three separate layers. It makes the computer exponentially faster and virtually eliminates any risk of bugs or viruses for the user.

CherryPal is also the first company since Apple Computers to use a Power Architecture-based processor in a personal computer by employing the Freescale MPC5121e mobileGT processor. This chip allows for built-in graphics and audio processing, all while consuming only 400 MHz of power.

The CherryPal Hardware Specs:

--  Freescale's MPC5121e mobileGT processor, 800 MIPS (400 MHz) of
    processing
--  256MB of DDR2 DRAM
--  4GB NAND Flash-based solid state drive
--  Wi-Fi 802.11b/g Wi-Fi
--  Two USB 2.0 ports
--  One 10/100 Ethernet with RJ-45 jack
--  One VGA DB-15 display out jack
--  Headphone stereo audio out 3.5mm jack
--  9v DC 2.5mm 10 watt AC-DC power supply adapter
--  10 ounces
--  1.3" high, 5.8" x 4.2" wide
    

CherryPal Software

CherryPal's operating system is based on a version of open source Debian/GNU Linux that has been highly customized; the browser is based on a version of open source Firefox. The CherryPal's browser supports all major browser plug-ins including Adobe Flash 9.

The user applications currently available are:

--  OpenOffice.org office productivity suite;
--  iTunes;
--  A CherryPal-brand media player that supports all common file formats;
--  A CherryPal-branded instant messenger that supports all common IM
    programs.
    

More programs will be added on an on-going basis. The current storage limit is initially set at 50 gigabytes (GB), although the limit will likely be increased in the future.

CherryPal's Business Model

CherryPal is rolling out a robust "Brand Angels" program that uses advocates and users as its sales force. Brand Angels will communicate their honest experiences with the CherryPal product in exchange for a free CherryPal desktop. Brand Angels receive a small commission for each system sold; buyers also receive a small discount when they purchase their CherryPal from a Brand Angel.

CherryPal's revenue model is based on advertising, which will be rolled out later this year. However CherryPal's technology does not allow anyone to view any information about its customers.

Pricing and Availability

The CherryPal is now available for pre-orders in the United States for just $249, with no monthly subscription or hidden fees at www.cherrypal.com. Orders will begin shipping at the end of this month.

For more information on CherryPal and its desktop product, please go to CherryPal's web site at www.cherrypal.com, also launched today.

About CherryPal, Inc.

CherryPal is the only company that makes personal computing green, open and fair. Its headquarters are in Mountain View, Calif., with offices in the United Kingdom and Hong Kong. Please see www.cherrypal.com for more information.

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Tara Sims
siliconPR
Email Contact
415 310 5779
www.siliconpr.com

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