"This is an exciting time for Adobe, for innovation in software, and for designers and developers who are driving the Web forward," said Adobe CTO Kevin Lynch today as Adobe announced the availability of Adobe AIR and Adobe Flex 3 software, furthering the Adobe technology platform for rich Internet applications (RIAs).
Flex Evangelist Christophe Coenraets on SYS-CON.TV


“For 25 years, Adobe has delivered technology innovation for our customers, beginning with desktop publishing and extending to multimedia and the Web,” Lynch continued. “Now, we continue to advance the future of digital experiences by enabling our customers to create highly interactive, expressive applications."

Adobe AIR, Adobe Flex and Adobe Flash Player software are the foundation of the Adobe technology platform for RIAs.

“The ROI of RIAs is real," said Al Hilwa, Program Director at IDC. "A more engaging product visualization experience in eCommerce applications for example, helps customers understand what they are buying, which leads to less online abandonment and increased average order size through cross-sell and up-sell visualization.”

Adobe is also delivering new applications built with Adobe Flex and deployed on Adobe AIR, such as Adobe Media Player, now in beta release, which is a fusion of TV and the Internet that allows users to watch their favorite shows anytime and anywhere, as well as Buzzword, an elegant online word processor that has built-in collaboration capabilities.

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