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Percussion Gets What Makes Mid-Tier ECM Work

Percussion Gets What Makes Mid-Tier ECM Work

Percussion Software has solidified its leadership position in the Enterprise Content Management (ECM) market that specifically meets the needs of mid-tier companies. Version 5.5 of its Rhythmyx ECM strikes a balance that successfully positions the company as a provider of ECM solutions catering to the needs of large enterprises; while also understanding the unique needs of mid-tier companies, analysts said. Innovations introduced with the release includes new WebDAV support that allows users to quickly assimilate content into Rhythmyx, straight from familiar graphics tools and platforms, including Macromedia's Dreamweaver and Flash MX, Adobe Photoshop, and many others.

Andy Warzecha, senior vice president of information technology firm META Group, said, "The mid-tier ECM market has its own distinct set of needs, which include not only lower cost, but also quicker ROI in terms of ease-of-use, time-to-value, and manpower. Successfully addressing these mid-tier requirements means that ECM vendors must deliver rapid implementations, application functionality out-of-the-box, and lower services for implementations and ongoing administration. Moreover, as ECM evolves, mid-tier solutions must evolve with it, adding new core functionality in areas such as Document Management and Digital Asset Management that were once delivered as separate offerings."

What has excited developers and analysts is the ability of Rhythmyx 5.5 to work with unstructured content for both DM and DAM. The application introduces the first Text Extractor, which unlocks meta-data and text from over 200 file types for easy reuse in HTML, XML, and various Web content development tools like Flash MX. Rhythmyx's architecture uses decoupled delivery to separate content management from content delivery by publishing content into a delivery application's file or database. This way, digital assets can be integrated into existing delivery applications without needing complex synchronization. Also, decoupled delivery allows uses to control publishing variables, right down to such details as setting how long Macromedia Flash files should remain cached.

The extreme pliability of Rhythmyx allows users to put links to Rhythmyx content into almost any application and e-mail program. This feature is especially useful for group collaboration. Add to this the vast number of desktop tools that Rhythmyx can take graphics and data from, and a powerful ECM tool is created that works across multiple channels.

This raw content can be molded by users using an Inline Image Editor, which contains 20 of the most common image manipulation tools, like resizing, cropping, and rotating objects. Rhythmyx comes bundled with FastForward for Web content management (WCM). FastForward contributes to the rapid return on investment (ROI) the mid-tier market demands.

FastForward includes prebuilt content types, rich editing capabilities that can be heightened using any number of Macromedia's Web development tools, and Percussion's own Active Assembly that recycles existing Web content by graphically combining it into new, targeted documents and Web pages.

"With Rhythmyx 5.5, we are further extending our lead in the mid-tier ECM market," Percussion CEO Barry Reynolds, stated, "by providing the industry's strongest and most complete solution specifically designed for the mid-market - which we define by an organization's key content management needs, rather than by its size. Our enhanced document management module and new digital asset management powers, along with the bundling of our FastForward rapid implementation, enable us to meet mid-market needs, by delivering the features and functions that are most important to our customers: a more robust ECM solution 'out-of-the-box,' faster time-to-value and higher ROI."

Percussion offered several mid-tier companies the chance to beta test Rhythmyx 5.5. Matt Petrie, eMarketing manager of MathWorks, was allowed to beta test Percussion's ECM tool. After doing so, he recognized the comprehensive set of solutions the application provides. "Percussion's Rhythmyx 5.5 ECM is a practical, comprehensive solution for us, as our beta test has demonstrated," he said, adding, "As a global company that serves many industries, we didn't want an enormous and costly ECM solution that could take a year or more to customize. We required rapid time-to-value, robust core capabilities delivered right out-of-the-box."

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