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johnpetersen wrote: Great post. You hit some good points, and hopefully me sending this post. It wil...


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Where Are We Going?
A move to the future

As a Web developer, trainer, and conference speaker, the question I am asked most frequently is, "Where is this industry going?" My answer is one simple word: Flash!!!

In my opinion, client-side technologies, such as HTML and related scripts, have run their course and are relics of a past state of technological evolution. Even many of today's dynamic technologies are just trying to use these past concepts in brand new ways. However, the results are often far from satisfactory. If you think about it, the results of most of these technologies are just freshly written static HTML pages.

The emergence of Flash MX 2004 was a major leap forward in Web design. No longer is Flash a program for novelty and eye-catching animations; it is now, in my opinion, the most powerful and forward-looking Web design tool on the market today. I can say with assurance that Flash MX 2004 is only the beginning; as I look down the road I see a lot of exciting things happening over the next year.

This does not mean we should abandon existing technologies. As technology professionals, we must keep a firm eye on the future because that future could have a very real impact on how we develop today. We want to develop today's technological projects so they can easily adapt to that future. As author Tom Green recently said, "We must first define what we mean by the word dynamic." This is certainly a word that is now in transition.

It is in this light that I take over as editor-in-chief of this publication.

I see MX Developer's Journal as a powerful tool to help you achieve that goal. Therefore, you will be seeing more articles that focus on where we are going instead of rehashing where we have been. I also want to present more articles showing how many of these diverse technologies fit together.

Because of Flash's embrace of object-oriented concepts, we are now seeing the emergence of a potentially large third-party market. I will encourage our contributors to not only review these products, but to show you how to incorporate them into your present workflow.

Finally, it is my goal that MXDJ be a teaching magazine. I would like to develop coordinated articles that could serve as mini-courses. I will personally be starting a series that will discuss ActionScript 2 right from the beginning. Each month, I will build on the previous month's article.

Finally, this is not my magazine; this is not SYS-CON's magazine, this is not Macromedia's magazine: this is your magazine. You, the readers, are the ones on the front line and only you know what your needs are. To that end, my e-mail door is always open. Please feel free to contact me at charles@sys-con.com at any time to express your thoughts. You have my promise that I will listen.

With this edition, I would like to welcome three new editors to MXDJ.

Brian Eubanks will be our new Flash editor. Brian is the founder of Eu Technologies, Inc., a consulting and training firm based in Northern Virginia. Eu Technologies currently provides Java, XML, and Flash consulting and training services to clients in the Mid-Atlantic region. Recent clients have included the New York Stock Exchange, government agencies, and public and private firms. Brian holds a Master of Science degree in computer science from George Mason University.

Our new Fireworks editor is Joyce J. Evans. Joyce is a training veteran with over 10 years of experience in educational teaching, tutorial development, and Web design. She has been asked to speak at conferences such as Macromedia MAX 2003 and TODCON. Joyce has received Editors Choice Awards for her book Fireworks 4 F/X and Design and has authored several computer books including Dreamweaver MX Complete Course, Web Design Complete Course, and Fireworks MX: Zero to Hero.

Joyce is a Team Macromedia Volunteer and her work is also featured in the Macromedia Design/Developer center and MXDJ (Volume 2, issue 2). Her clients include Century 21, a prominent college in Florida, a subcontractor for a local service provider, along with actively teaching new students how to use the Macromedia Studio products.

Andrew M. Phelps will be heading up the Director section. Andrew is an assistant professor in the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology in Rochester, NY (http://andysgi.rit.edu/>http://andysgi.rit.edu).  He has an academic background in information technology, as well as in traditional fine arts and computer animation. His work using Director has been featured at the Director-Online User's Group (DOUG), as well as the DevNet Center at Macromedia. He regularly teaches coursework in multimedia programming, game programming, and simulation/visualization.

We live in an exciting time because we are about to see the realization of nearly 25 years of promise. I firmly believe that this journal will be your guide to that future.

I look forward to hearing from each and every one of you.

And now on to the future!

 

About Charles E. Brown
Charles E. Brown is the former editor-in-chief of MX Developer's Journal. He is the author of Fireworks MX from Zero to Hero and Beginning Dreamweaver MX. He also contributed to The Macromedia Studio MX Bible. Charles is a senior trainer for FMC on the MX product family.

YOUR FEEDBACK
Bob Smith wrote: Flash is most likely the technology that will take over entertainment media in general.
Charles E. Brown wrote: Hello everybody, and thank you for your great responses. I just returned from the MAX 2004 conference in New Orleans and, as I expected, everything was Flash, Flex (Flash on Enterprise level), and ColdFusion/Blackstone. Macromedia seems to be not only charging full-steam ahead with Flash but, based on what indicated, positioning Flash into the now emerging mobile market. Here are just a few sobering statistics: Over the next 5-years, Flash will have nearly 100% penetration into the mobile market with most mobile products becoming Flash based. The mobile market, during that same period, will be an $80-billion market. At present, only 3% of customers complete a transaction in a conventional e-commerce site. However, with Flash, that number goes as high as 8%. Those are incredible numbers that are tough to ignore and write-off. As was easily shown at MAX, Flash is no lo...
jim lofton wrote: First let me say that I really like flash. I like being able to use fonts and control layout with complete confidence that it won't look goofy in some browser. However, to say that the industry is going to flash is simply an overstatement. As some one else mentioned there are problems for flash based sites as it relates to search engines and more importantly accessibility. HTML based sites are often terrible in their support of accessibility, but with the adoption of CSS and education, this is improving dramatically. Flash has been inaccessible for people who rely on assistive technologies. However, the newest versions of flash now allow for support of assistive devices like screen readers, but again it will require education of designers/developers to take advantage of these new features. Which leads to my fundamental problem with adoption of flash on such a wide scale... versions....
Dave wrote: I agree with Marcellino Bommezijn  the Flash hype is within the industry. Clients normally do not understand the difference between HTML, ASP.NET and Flash. However, it is our responsibility as designers and developers to educate them. I completely disagree with Kim Buttery's opinion. She must be looking at sites that were created in Flash 4  1998 technology. Since the release of Flash 5 and Flash Generator, developers have been able to build fast loading database driven information based sites. Over the past 3 years we have seen a huge success in database integration with the release of Flash MX and then Flash MX 2004 with Action Script 2.0. In regards to the comment on download time, Flash is NOT to blame. That argument also holds true for HTML sites that have large 100k JPEG images or sites that have 1 image sliced into 20 images. The download time has everything to do with h...
Francois Dubuc wrote: Marcellino, one of the greatest tools you should look at for your Flash site is ActiveCMS. Take a look at in depth features at www.activecms.net... This tool give your customer the ability to maintain, manage and even build their entire site. That's one of the rare full Flash Content Management System...
Marcellino Bommezijn wrote: I am sure Macromedia would like this very much to happen :-) As i look around when i read your article (Where is the industry going?), i couldn't really find a lot of full-flash based websites and either tools that would help me create, standardized and exchangeable tools to create these sites. As a webdesigner/developer, i don't have a lot of requests from customers for Flash (only the intro's and banner stuff). I think the hype is within the industry itself, but not the customer/client side. I think IBM knows where we going, but you will hear about this soon.......
John Rossey wrote: Actually, since flash can interact with XML so well, it is not really a client-side technology in the sense that HTML is, HTML is limited to what you can "strap-on" whereas flash is ready to interact with anything from databases to ASP scripts through XML and therefore is as much a server-side solution as ASP.NET At least that's how I feel about it. Let's not forget the fact that flash is the same in every browser that supports it. I can't think of any other language or technology that behaves the same no matter which platform the user is on.
Nick wrote: "In my opinion, client-side technologies, such as HTML and related scripts, have run their course and are relics of a past state of technological evolution." ...Is Flash no longer a client side technology!?
John Rossey wrote: I have to add a comment in response to what Kim said: While it is true that there is a bunch of flash out there that detracts from the website content, that is not how it has to be. Carefully designed flash can be very very quick to load, If the full capabilities of Flash are implemented, it can be faster than HTML regardless of bandwisth. I have developed .swf's for sites that weigh LESS than 1.5k. Yes that's right. Many of the .swf's I have put on websites actually appear FIRST on the laoding of the page. Poorly built flash IS slow and cumbersome, but that is poor design, not the fault of Flash. It is vital that these misconceptions be destroyed so that flash can fluorish as it deserves to. What other web technology is capable of doing almost anything you can imagine? only Flash.
Francois Dubuc wrote: I perfectly agree with the fact that Flash is THE most powerful development tool available today and for some more years to come... In our case (ActiveMedia, www.activemedia.qc.ca), we can prove it's true since 4 years because we have surely THE most advanced software ever built in Flash with a complete ERP (251 modules), a complete CRM (54 modules) and a very complete CMS solutions (95 modules) entirely build in Flash since some years. We use Flash for building powerful management software that compete SAP, Oracle, Microsoft, PeopleSoft and more in their own domain. We also take a big advantage of the one-code-fits-all feature by having deployed hundreds of mobile solutions (PocketPC). We're now really proud to win contract over six "Windows" competitors with our Flash solutions, it's a great to see that this "emerging" web development platform now beat pure windows software in performa...
Stephen Walker wrote: Flash is here to stay and is destined to get significantly more widespread. With the release of Flex and the upcoming release of Coldfusion 7, Macromedia is about to put Flash everwhere, but not in the traditonal "Flash" sense. Flash allows for significantly improved visualization of data and improves the user experience tremendously. Flash-like technology is the future of the web (look at all the major automakers) and contrary to previous comments, with the right bandwidth, Flash pages load almost as fast as data intense html pages just with many more user-friendly features.
Kim Buttery wrote: I disagree, my use of the web is for information NOT flash. I find the sites with flash are slow to load, while I wait to see if here is worthwhile data I am loosing time looking for data that can improve the health of my patients, or slow down the students in my classes looking for better informaton . When I go to commercial sites using flash the pictures get in the way of information. Flash is nothing but Hype! All emotion, no reality.
Joel Back wrote: "In my opinion, client-side technologies, such as HTML and related scripts, have run their course and are relics of a past state of technological evolution" I am glad that you included that people should not abandon old programming languages for new ones, because the quote above was the only peice of your article that I hada problem with. I have found that Flash simply builds upon what is there and does not say that it is the end-all of web design. Using HTML, CSS, XML, and XSL in text windows has opened a whole new world to how I create interactive media. Adding more dynamicism and easing the upkeep of sites after the project timeline has run it's course. As far as the comment that John Rossey made on searchable text in flash peices I think that is a vaild concern and one that should be addressed. Does html inside of a flash text window become searchable by spiders? This is...
John Rossey wrote: I agree that flash is the technology that will take over the web, but how will MM overcome the search engine issues that currently keep e-Comm sites from using flash on their sites? I develop for Flash as well as e-Commerce, but rarely the both in the same project. E-commerce people always say they don't want to use flash because of the lack of recognition by the search spiders.
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