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Customers Deliver Innovative Experiences with Macromedia Dreamweaver MX 2004

Customers Deliver Innovative Experiences with Macromedia Dreamweaver MX 2004

Leading customers including EDGE*MODERN Furniture, Gulfstream Aerospace, and Sallie Mae are realizing increased productivity and functionality with Macromedia Dreamweaver MX 2004. The product provides a solid foundation for widespread adoption of Cascading Style Sheets (CSS), which require less bandwidth, are easier to maintain, and give developers and end users precise design control. Dreamweaver MX 2004 was recently updated to increase productivity by enhancing key workflows and improving the performance of the application.

"Dreamweaver MX 2004 was built to enable our users to code, design, and develop web sites and applications within one consistent interface," said David Mendels, general manager, Macromedia. "With the recent update to the product, the best visual development tool on the market is now faster, and users can continue to create sites that use standards like CSS and integrate with leading server technologies."

EDGE*MODERN Furniture used Dreamweaver MX 2004 to deliver an extensive e-commerce site with back-end applications to manage day-to-day operations from site content and order processing to fulfillment and vendor relations. By rebuilding its site with CSS, the average page size was reduced by 50 percent, with 80 percent less HTML code. CSS is also responsible for the site running 60 percent faster and being more search engine friendly.

"Dreamweaver MX 2004 was a core piece of our redesign, as we migrated from a table-based architecture to separating the function of a page from its design using CSS," said Drew Sanocki, co-founder, EDGE*MODERN Furniture. "We need to provide the same capabilities as big retailers, including a detailed catalog, good internal management, and a seamless customer experience, which we couldn't have achieved without Dreamweaver."

Gulfstream Aerospace Corporation has produced more than 1,400 aircraft for corporate, government, private, and military customers around the world. Gulfstream uses Macromedia Studio MX 2004 for the tight integration between products like Dreamweaver MX 2004 and Flash MX 2004 that are used to develop the company's hybrid HTML and Flash site.

"Dreamweaver is an effective and efficient integration tool that allows us to import Fireworks and Flash files with ease," said Will Dent, manager of interactive marketing, Gulfstream. "With Dreamweaver MX 2004, we'll be able to take even greater advantage of CSS, which will add huge efficiencies to how we develop and maintain our Web site."

Sallie Mae, the nation’s leading provider of higher education funding, used Macromedia Dreamweaver MX 2004 to make its Web site easier for its seven million borrowers to navigate. "Macromedia Dreamweaver MX 2004 is a core piece of our development toolkit that we use across more than 20 internal and external sites," said Robert Leavitt, director of ebusiness services, Sallie Mae. "We also use CSS for font and type styles, which gives us more flexibility for future maintenance and redesigns."

For more information about Dreamweaver MX 2004 and how customers are using it, visit www.macromedia.com/go/dwmx2004land.

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