GREEN BAY, Wis., Aug. 4 /PRNewswire/ -- Shopko's loyal customers will soon have another great reason to make Shopko their first shopping choice. "My Shopko rewards(TM)" is a loyalty program that's the first of its kind in Shopko's retail channel.

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The incentive based program contains two ways for Shopko customers to save more, "my extra savings" loyalty program and "my Shopko rewards(TM) Visa(R)" co-branded credit card program. Both offer card holders special pricing and extra discounts for shopping at Shopko.

"The 'my Shopko rewards' initiative represents a giant step for our company and our customers," said Michael R. MacDonald, Shopko Chairman and Chief Executive Officer. "These programs will enhance our ability to deliver outstanding value to our customers, help us serve their individual shopping needs and reward them for shopping with us."

"My extra savings" offers Shopko customers special savings on a combination of advertised items and in-store specials. It will provide a new level of value for cardholders exclusively.

"My Shopko rewards(TM) Visa(R)" is a co-branded credit card that can be used anywhere Visa is accepted and earns "rewards" every time it is used. Card holders will receive a $10 coupon for every 1,000 points earned. Points are earned by using the card to make purchases. (Three points for each dollar spent at Shopko, two points for family lifestyle purchases like dining, movies or entertainment and one point for each dollar spent on other outside purchases.)

The "my Shopko rewards(TM)" program will launch on August 5, 2007. Customers will be able to sign up and receive their "my extra savings" cards beginning that day. Let the savings begin!

About Shopko

Shopko Stores Operating Co., LLC is an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Shopko is a $2.2 billion retailer of quality goods and services headquartered in Green Bay, Wis., with stores located in 13 states throughout the Midwest, Mountain and Pacific Northwest regions. Retail formats include 132 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in mid-sized to larger cities and three Shopko Express Rx stores, a convenient neighborhood drugstore concept. For more information, please visit http://www.shopko.com/.

CONTACT: Pam Schwanke of Shopko Stores Operating Co., +1-920-429-4309

Web site: http://www.shopko.com/