Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Artificial Intelligence, Machine Learning , @CloudExpo

Artificial Intelligence: Article

The Hotel California of #AI | @CloudExpo @ReneBuest #ArtificialIntelligence

The Internet Giants are fully embracing Artificial Intelligence

In 1977, the Eagles released "Hotel California", a song about drugs and the effects an addiction has on people. Putting "We are all just prisoners here, of our own device" in the context of our digital lifestyle today we find a lot of truth. There is a reason why Google provides most of its services for free or why Amazon wants us to have an Echo in every home or why Facebook has become our directory of "friends." What looks pretty convenient is a threat. It is a threat to the end consumers but also a threat to the established economy. And even if we have the choice to check out any time - we will never leave.

The Feast of the Beasts
After already two decades, the Internet giants - speaking of Amazon, Google, Facebook, Alibaba and Baidu - are still collecting tons of data, filling their databases with information of everyone's knowledge, opinions, recommendations, locations, movements, buying behavior, relation status, lifestyle, etc. This is not a secret and nothing new. And there is no end in sight. On the contrary, almost every month, new services or devices are released to provide a better user experience, make our life more convenient and increase our dose of digital addiction.

Amazon, Google, Facebook and Co. have become ubiquitous in our life. And thanks to the Internet of Things, the gap between our analog and digital life is getting smaller and smaller. After providing a massive amount of services getting us on the web-hook respectively the device-hook via smartphones and tablets, the Internet giants are going to make themselves comfortable in everyone's home.

Smart home devices like Nest, Tado or Netatmo are just the beginning of a new breed of appliance classes that are becoming the eyes in people's private sphere that haven't been connected to the internet and are yet to become the grapplers of Google & Co. Intelligent private assistants like Amazon Echo or Google Home have become the next evolutionary level, which can be used to control smart home devices or make our lives easier by simply using our voice. On a side note, we should use the term "intelligent" very carefully since the commands are pretty much pre-defined scripts. And frankly speaking, I don't have the impression that neither Apple's Siri nor Amazon's Alexa (the Artificial Intelligence [AI] Engine behind Echo) is currently learning from my interactions.

However, this progress of technological developments shows one thing: Amazon, Google & Co. find new ways to engage with us over other channels, collecting the data, information and knowledge they need to make better decisions and deliver better answers back to us. Therefore, they clearly follow one purpose. Every one of us is simply being used to train their Artificial Intelligence on a daily basis. Meaning, all the services Google & Co. offer to their customers are aimed at drawing a map of the world with the data they get.

Effect on the End Consumers: Convenience in the Rat Race
End consumers basically do not have much to complain about. Following the quid pro quo principle, Google and Facebook, in particular, provide fancy services for free and just take data in return. The digital addiction plays perfectly into their hands. End consumers have checked-in into the "Hotel California." And even if they can check-out at any time, the question is, do they want to leave?

The tragic answer to this question is no. Once one is part of this circle, it is pretty hard or impossible to leave. The reason is that everything is becoming digital. Our society will reach a point where nothing will work without digital services anymore. You could also say that someone who doesn't exist digitally, doesn't exist anymore. And by making the user experience even more convenient, nobody has to be a technology expert anymore. This makes entering the "Hotel California" trap even worse since the majority of our society doesn't know how things are connected anymore - doesn't know what is really going on. Convenience in the rat race.

Bottom line, the rat race providing everyone's data is the foundation for Google & Co.'s success and their weapons against the established economy.

Effect on the (Established) Economy: Move, Change and Innovate or Die
The most sarcastic part of it is that everyone of us is supporting Google & Co. against the established economy, even the established economy itself. Companies of the established economy also have become customers of the Internet giants. For a good reason. In most cases, it doesn't make sense anymore to run your own IT infrastructure and services in own environments or it is simply too expensive to develop innovative services on your own that already have been developed by Amazon, Google & Co. However, the established economy is stuck in a vicious circle. Even if they still own their data - from a legal perspective - this doesn't mean that they exclusively own the knowledge from their data.

Data and insights deduced from data are the foundation on which the Internet giants have built big parts of their businesses. They are working with data and monetizing it. However, this is just one single piece of a big machinery of how the Internet giants work. But this is one piece that gives them the power to disrupt any current working business model of the established economy. Amazon is just one example that already has started to cut out the intermediary in every possible way. We can be sure that companies like DHL, UPS or FedEx are not going to exist in the way they are doing business today - hint: Amazon Prime Air. Furthermore, Amazon has put everything into place to become a fully end-to-end provider of goods. Digital as well as non-digital.

Speaking of Artificial Intelligence, the Internet giants are fully embracing AI. However, most leaders underestimate the effect this will have on their businesses. But at the same time, the Internet giants are heavily investing into AI. The established economy is the big loser in this game.

More Stories By Rene Buest

Rene Buest is Director of Market Research & Technology Evangelism at Arago. Prior to that he was Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. At this time he was considered a top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he was one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies.

Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as Silicon.de and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore he is speaker and participant of experts rounds. He is founder of CloudUser.de and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn.

@ThingsExpo Stories
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a mu...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SS...
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we've...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, will present a step-by-step plan to develop your technology implementation strategy. He will discuss the evaluation of communication standards and IoT messaging protocols, dat...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.