Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

BrightEdge Delivers Unrivaled Content Marketing Technology to Marketers Everywhere

With Free BrightEdge Community Edition, Every Marketer Will Have Access to BrightEdge's Rich Data and Recommendations to Improve Content Marketing Performance

SAN MATEO, CA -- (Marketwired) -- 08/21/14 -- BrightEdge, the essential content marketing platform, today unveiled BrightEdge Community Edition. For the first time, BrightEdge is opening its technology up to the entire digital marketing community at no cost and providing access to the company's most powerful technology. Community Edition includes access to Data Cube To-Go, a massive data repository of billions of pieces of content from across the web, and Content Optimizer To-Go, a proven recommendation engine for content optimization. Marketers can download the Community Edition at no cost as a plug-in for Google Chrome and gain immediate insight into the performance of digital content, competitor content, and receive performance-enhancing recommendations.

"Insight from the Data Cube is proving really useful for us as we start to really understand who is appearing in spaces that matter to us, the reasons why, and other areas we can potentially win," said Dan Patmore, search strategy manager for Argos.

"BrightEdge is committed to the success of the millions of people around the globe focused on content marketing," said BrightEdge CEO and Co-Founder Jim Yu. "We are taking our most powerful technology and putting it in the hands of the entire marketing community. Whether you are a BrightEdge customer or not, you will have access to rich data insights to inform strategy and best practices. We believe this bold move is the best way to help the community deliver content that performs and delivers positive business impact."

According to the Custom Content Council, 42 percent of the $43.9 billion spent on marketing in 2013 was allocated to content marketing. What's more, LinkedIn shows nearly 2 million professionals working in the content marketing field today. Despite this massive growth and global community, marketers have lacked the powerful technology they need to make sense of what content works and what doesn't. BrightEdge is taking the unprecedented step in helping marketers navigate content marketing by making their most powerful technologies available to the entire digital marketing community. Access to this technology will offer marketers the powerful insights they need to make informed decisions and drive tangible business results.

"With Community Edition we have made it possible for anyone to take two of our most powerful and innovative technologies with you as you browse the web," said Lemuel Park, CTO and Co-Founder at BrightEdge. "We took the massive scale and power of the Data Cube and made it portable with Data Cube To-Go. We used the proven power of Content Optimizer and made it available for any page on the Internet with Content Optimizer To-Go. I am excited to see the impact our most powerful technology will have now that it is out in the wild."

When looking at any piece of web content, marketers can open the BrightEdge Community Edition and instantly bring up a simple and powerful display with insightful data on how their content is performing. Unique insights powered by Data Cube To-Go and Content Optimizer To-Go include:

  • Check the pulse on content performance: Community Edition includes the Data Cube Pulse, BrightEdge's powerful content performance rating. Data Cube Pulse is calculated at scale on the massive repository of information in the BrightEdge Data Cube for each piece of content. With Data Cube Pulse, content marketers can understand the likely success of a piece of content at a glance.

  • Explore trends and travel in time: Community Edition will also include the Data Cube Time Machine, enabling marketers to see performance over time to understand what content is successful. With Data Cube Time Machine marketers access a unique month over month performance comparison to arm them with the insights needed for exceptional content performance.

  • Keep an eye on the competition: Marketers can open Community Edition on any website on the Internet, including competitors'. By seeing which content and topics competitors are finding success with, marketers can gain a deeper understanding of content performance web-wide and make more informed decisions about their own content strategy. Further competitive insight is provided by Data Cube Pulse and Data Cube Time Machine.

  • Optimize content with proven recommendations: Community Edition includes the revolutionary power of BrightEdge Content Optimizer. Previously available only with Adobe Experience Manager, Content Optimizer To-Go offers all marketers access to the industry's largest and most proven set of content optimization recommendations. Content Optimizer To-Go makes use of the same powerful advice that is built into the BrightEdge S3 platform for any page visited with Community Edition.

Starting today, BrightEdge Community Edition is available on a limited basis. The technology will be rolled out to the wider public over the following weeks. For more information visit BrightEdge at http://www.brightedge.com/getCommunity.

About BrightEdge
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.

Visit our website: www.brightedge.com
Read our blog: www.brightedge.com/blog
Like us on Facebook: www.facebook.com/seoplatform
Follow us on Twitter: www.twitter.com/brightedge

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...