Click here to close now.



Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Reesio Launches CRM, Listing Syndication, and Its Own E-Signatures; Pivots to Paid Pricing Model

Reesio continues to work towards goal of becoming the one-stop-shop technology platform for modern real estate professionals.

SAN FRANCISCO, Aug. 19, 2014 /PRNewswire-iReach/ -- Reesio, the real estate technology startup that has focused primarily on transaction management during its 21-month existence, has announced the launch of several new features that it feels will propel it faster and faster towards becoming an all-in-one technology platform:

  • CRM and Lead Tracking/Management
  • Listing Syndication to popular portals like Trulia, HomeFinder, and Foreclosure.com
  • Its own E-Signatures powered by Adobe EchoSign.
  • The ability for users to turn on/turn off their Reesio single property page websites.

All of the above new features are being launched and tightly integrated into Reesio's existing transaction management product. According to Reesio Co-Founder & CEO, Mark Thomas, these new features are based entirely on feedback from its existing base of customers, who have been asking for CRM and more control over their single property page websites for awhile. "A lot of companies talk a good game about being there for its customers and listening to their feedback, but we really put that into action by offering 24x7 chat support and releasing new features every single week based on customer feedback in order to constantly keep our product on the cutting edge."

As Thomas discussed earlier this year with Inman News, all of these new features tie into Reesio's goal of becoming the go-to technology platform that has everything that modern real estate professionals need.  According to a WAV Group study that was released earlier this year, the number one pain point for brokers and agents is not having all of their technology needs in one place. "Real estate professionals hate having to cobble together 4 or 5 different products to do their job. They want and need everything all in one place. So many products do just one thing. While we're certainly not 100% done, we are the only company with the goal of building out all of the features that real estate professionals need to do their job. And in a beautifully designed format that is fully integrated and not clunky to use."

Ending DocuSign relationship in favor of Adobe EchoSign

One of the changes that Reesio is making will be the launch of its own e-signatures, powered by Adobe EchoSign. Since Reesio launched in November 2012, it has always used DocuSign's e-signatures integrated within its transaction management product. That integration with DocuSign has ended and Reesio has instead integrated Adobe EchoSign's e-signatures into its product. With the new Adobe EchoSign integration, users will no longer be required to have a separate paid e-signatures account with another provider -- users will simply need a Reesio account, and e-signatures will automatically be included, thus saving Reesio's customers a considerable outside expense. "Reesio customers were frustrated with having to pay for a separate e-signature account and then linking that outside account within Reesio in order to e-sign documents," said Thomas. With our new Adobe EchoSign integration, there won't be any separate paid e-signature accounts or linking required. Just use Reesio and you'll be all set."

There are other reasons for the change. According to Thomas, "DocuSign bought a competitor of our's (Cartavi) 15 months ago, and recently re-branded that product to be called 'DocuSign Transaction Rooms'. It became increasingly difficult to differentiate our branding from them when we were essentially offering a competing product directly within our own product."

Thomas said that Adobe EchoSign approached him about a dedicated partnership earlier this year, and it was clear "that they really wanted to work with us and become a true partner. Even though EchoSign doesn't currently have a big presence within the real estate industry, they're owned by a publicly-traded company in Adobe, and they have a lot of Fortune 500 clients. "EchoSign is owned by one of the top brands in the world in Adobe, and has a world-class list of high profile customers using its product", said Thomas. "We couldn't be more thrilled to be working with them".

Pivot to a Paid Product

Partly due to the switch of eliminating DocuSign and offering its own E-Signatures through Adobe EchoSign, and partly due to other factors, Reesio has also become a purely paid product. "By offering our own e-signatures without requiring users to have a separate paid e-signatures account with another company, we have no choice but to begin charging for our product." However, there are other reasons that Thomas cited for the change as well, including:

  1. As Reesio has added more and more features in becoming a one-stop-shop (like CRM and Listing Syndication), the direction that Reesio is heading in is that of becoming a "premium product" that does everything for real estate professionals.
  2. Thomas said the Reesio team found that over the past 9 months while they were giving their product away for free, it actually had a negative connotation with their users. According to Thomas, "We had many new users who were hesitant to use our product because they thought that something must be wrong with it if it was free."

When asked how the reception of switching to a paid product has been among its existing base of customers, Thomas said he was personally overwhelmed by the positive response. "To be honest, we were a bit nervous that there would be a lot of backlash. However, we're truly humbled by the positive response from our existing customers, who already started paying us 6 weeks ago even though we haven't officially required them to do so until last week. Essentially, we've had customers voluntarily paying us for the past month and a half. You don't get that unless you have a great product that users love."

One such customer is Brian Lyons, a Realtor from Urban Homes Real Estate in San Diego. Brian states, "We've been using Reesio for the past 15 months, and not only is it a great product that does everything that we need all in one place, but the Reesio team provides Zappos-like customer service 24x7. We were even voluntarily paying for the product every month while it was free because we appreciated how much it streamlined our business."

Media Contact: Mark Thomas, Reesio, 888-870-7889, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140819/137244

SOURCE Reesio

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...