Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Reesio Launches CRM, Listing Syndication, and Its Own E-Signatures; Pivots to Paid Pricing Model

Reesio continues to work towards goal of becoming the one-stop-shop technology platform for modern real estate professionals.

SAN FRANCISCO, Aug. 19, 2014 /PRNewswire-iReach/ -- Reesio, the real estate technology startup that has focused primarily on transaction management during its 21-month existence, has announced the launch of several new features that it feels will propel it faster and faster towards becoming an all-in-one technology platform:

  • CRM and Lead Tracking/Management
  • Listing Syndication to popular portals like Trulia, HomeFinder, and Foreclosure.com
  • Its own E-Signatures powered by Adobe EchoSign.
  • The ability for users to turn on/turn off their Reesio single property page websites.

All of the above new features are being launched and tightly integrated into Reesio's existing transaction management product. According to Reesio Co-Founder & CEO, Mark Thomas, these new features are based entirely on feedback from its existing base of customers, who have been asking for CRM and more control over their single property page websites for awhile. "A lot of companies talk a good game about being there for its customers and listening to their feedback, but we really put that into action by offering 24x7 chat support and releasing new features every single week based on customer feedback in order to constantly keep our product on the cutting edge."

As Thomas discussed earlier this year with Inman News, all of these new features tie into Reesio's goal of becoming the go-to technology platform that has everything that modern real estate professionals need.  According to a WAV Group study that was released earlier this year, the number one pain point for brokers and agents is not having all of their technology needs in one place. "Real estate professionals hate having to cobble together 4 or 5 different products to do their job. They want and need everything all in one place. So many products do just one thing. While we're certainly not 100% done, we are the only company with the goal of building out all of the features that real estate professionals need to do their job. And in a beautifully designed format that is fully integrated and not clunky to use."

Ending DocuSign relationship in favor of Adobe EchoSign

One of the changes that Reesio is making will be the launch of its own e-signatures, powered by Adobe EchoSign. Since Reesio launched in November 2012, it has always used DocuSign's e-signatures integrated within its transaction management product. That integration with DocuSign has ended and Reesio has instead integrated Adobe EchoSign's e-signatures into its product. With the new Adobe EchoSign integration, users will no longer be required to have a separate paid e-signatures account with another provider -- users will simply need a Reesio account, and e-signatures will automatically be included, thus saving Reesio's customers a considerable outside expense. "Reesio customers were frustrated with having to pay for a separate e-signature account and then linking that outside account within Reesio in order to e-sign documents," said Thomas. With our new Adobe EchoSign integration, there won't be any separate paid e-signature accounts or linking required. Just use Reesio and you'll be all set."

There are other reasons for the change. According to Thomas, "DocuSign bought a competitor of our's (Cartavi) 15 months ago, and recently re-branded that product to be called 'DocuSign Transaction Rooms'. It became increasingly difficult to differentiate our branding from them when we were essentially offering a competing product directly within our own product."

Thomas said that Adobe EchoSign approached him about a dedicated partnership earlier this year, and it was clear "that they really wanted to work with us and become a true partner. Even though EchoSign doesn't currently have a big presence within the real estate industry, they're owned by a publicly-traded company in Adobe, and they have a lot of Fortune 500 clients. "EchoSign is owned by one of the top brands in the world in Adobe, and has a world-class list of high profile customers using its product", said Thomas. "We couldn't be more thrilled to be working with them".

Pivot to a Paid Product

Partly due to the switch of eliminating DocuSign and offering its own E-Signatures through Adobe EchoSign, and partly due to other factors, Reesio has also become a purely paid product. "By offering our own e-signatures without requiring users to have a separate paid e-signatures account with another company, we have no choice but to begin charging for our product." However, there are other reasons that Thomas cited for the change as well, including:

  1. As Reesio has added more and more features in becoming a one-stop-shop (like CRM and Listing Syndication), the direction that Reesio is heading in is that of becoming a "premium product" that does everything for real estate professionals.
  2. Thomas said the Reesio team found that over the past 9 months while they were giving their product away for free, it actually had a negative connotation with their users. According to Thomas, "We had many new users who were hesitant to use our product because they thought that something must be wrong with it if it was free."

When asked how the reception of switching to a paid product has been among its existing base of customers, Thomas said he was personally overwhelmed by the positive response. "To be honest, we were a bit nervous that there would be a lot of backlash. However, we're truly humbled by the positive response from our existing customers, who already started paying us 6 weeks ago even though we haven't officially required them to do so until last week. Essentially, we've had customers voluntarily paying us for the past month and a half. You don't get that unless you have a great product that users love."

One such customer is Brian Lyons, a Realtor from Urban Homes Real Estate in San Diego. Brian states, "We've been using Reesio for the past 15 months, and not only is it a great product that does everything that we need all in one place, but the Reesio team provides Zappos-like customer service 24x7. We were even voluntarily paying for the product every month while it was free because we appreciated how much it streamlined our business."

Media Contact: Mark Thomas, Reesio, 888-870-7889, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140819/137244

SOURCE Reesio

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.