|By Marketwired .||
|August 18, 2014 12:00 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 08/18/14 -- BrightEdge, the essential content marketing platform, will host its fourth annual premier industry conference, Share14, on August 20-22 at the Palace Hotel in downtown San Francisco. Industry experts in content marketing and organic search hailing from today's leading global brands will present the latest trends, insights, and best practices in digital marketing. BrightEdge will offer press attendees opportunities to network with company executives, and engage in discussions and Q&A sessions with leading brands.
The Media Opportunity
BrightEdge Share14 draws senior level executives and practitioners from a wide range of industries, allowing attendees to learn from and network alongside marketers, practitioners, and industry thought leaders from across the board.
- Meet digital marketing leaders from top brands and digital agencies who are keen to share their knowledge and thoughts with their peers and media.
- Attend sessions and examine research alongside the crème de la crème of the marketing, content, search, and social domains.
- Hear industry leaders, global brands, and search and social titans predict the future of digital and the rise of earned media marketing.
- Media Pass: Full access to networking and interviews.
- Prearranged Schedule: Contact BrightEdge's PR representative to arrange one-on-one interviews with target brands and BrightEdge executives.
- Exclusive VIP Press Event on Thursday evening, August 21, following the day's agenda
Share14 Brands and Speakers Include:
3M: Craig Berdie, Global Search Marketing Director
3M: Raj Rao, VP for Global eTransformation
Acronym: Mike Grehan, CMO & Managing Director
Adidas: Mattia Santin, Global SEO/Social Manager
Adobe: Dave Lloyd, Senior Manager, Global Search Marketing
Adobe: Kirill Kronrod, Senior Global SEO Manager
Adobe: Loni Stark, Director, Product & Industry Marketing
Autodesk: Brenna Comacchio, Search Marketing Analyst
BeFoundOnline: Dan Reno, VP Organic Media
BeFoundOnline: Steve Krull, CEO
Best Western: Felipe Carreras, Director, eCommerce
Bing: Duane Forrester, Senior Product Marketing Manager
BrightEdge: Jim Yu, CEO and Co-founder
BrightEdge: Lemuel Park, CTO and Co-founder
CareerBuilder: Allison Fabella, Director, Global SEO
Digital Relevance: Marty Muse, CEO and CoFounder
Epicor Software: Dawna Olsen, Senior Director of Corporate Marketing
Experian: Ngia Vang, SEO Team Lead
Facebook: Rob Creekmore, Advertising Research Manager, Marketing Science
General Motors: Doug Peeples, Global Search Manager
Gengo: Ken Yamada, Marketing Director
Global Strategies: Mellissa Jensen, Director, Strategic Analytics
Global Strategies: Ken Shults, Managing Director, Global Consulting, Global Strategies
Google: Darren Pleasance, Global Customer Acquisition
Groupon: Gene McKenna, Director of Search Marketing
Hilton Hotels: Melissa Walner, Director, Global SEO
Home Depot: Sean Kainec, Head of SEO
Intel: Laura-Ann Mitchell, Digital Marketing Manager
iProspect: Antonio Esposito, GM Global SEO Lead
iVillage (NBC Universal): Seth Holladay, Sr. Director, Audience and Monetization
Macy's: Lauren MacPhail, SEO Director
Majestic SEO: Dixon Jones, Marketing Director
Marriott: Michael Jozaitis, Manager SEO Strategy, Marriott International
Microsoft: Alex Volk, Search Marketing Director
Move, Inc. (Realtor.com): Richard Naimy, Director of SEO
Nina Hale: Leslie Gibson, Associate Director of Content Marketing
OpenTable: Denis Scott, Senior Director of Marketing-Acquisition
Pennwell: Michael Kirchhoff, Director of SEO/Product Support
Rackspace: David Whitworth, SEO Manager
RedDoor Interactive: Jordan Kasteler, Senior SEO Manager
Resolution Media: Viji Davis, VP, Marketing
Rimm Kaufman: Adam Audette, Chief Knowledge Officer
Rosetta: Jason Tabeling, Associate Partner, Search and Media
Rosetta: Matt Saunders, Director, SEO Strategist
Scripps Networks: Jesus Mendez, Manager, Search Engine Optimization
Seagate Technologies: Alison MacDonald, Content Marketing Manager
Search Laboratory: Chris Attewell, SVP Americas
Time Inc.: Binti Pawa, Head of SEO
Trulia: Mark Munroe, Director of SEO
Twitter: Eddie Smith, Head of Ads API
YouTube: Sara Snyder, Global Product Expert
The Full agenda and event details can be found at: http://www.brightedge.com/share14#agenda.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 28, 2016 09:15 PM EDT Reads: 340
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 28, 2016 08:30 PM EDT Reads: 1,711
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 28, 2016 08:30 PM EDT Reads: 436
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 28, 2016 08:15 PM EDT Reads: 332
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 28, 2016 07:00 PM EDT Reads: 1,626
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 28, 2016 06:45 PM EDT Reads: 4,150
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Sep. 28, 2016 06:30 PM EDT Reads: 3,116
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 28, 2016 06:15 PM EDT Reads: 293
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 28, 2016 06:00 PM EDT Reads: 1,774
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Sep. 28, 2016 05:15 PM EDT Reads: 250
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 28, 2016 05:15 PM EDT Reads: 253
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 28, 2016 05:00 PM EDT Reads: 1,725
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 28, 2016 04:30 PM EDT Reads: 2,816
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 28, 2016 03:15 PM EDT Reads: 391
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 28, 2016 03:15 PM EDT Reads: 1,314
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 28, 2016 03:00 PM EDT Reads: 3,877
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 28, 2016 02:45 PM EDT Reads: 1,746
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 28, 2016 02:30 PM EDT Reads: 2,933
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 28, 2016 02:30 PM EDT Reads: 3,339
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 28, 2016 02:00 PM EDT Reads: 4,427