Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

Mobile Marketing Association logo.

The shortlist, which includes close to 100 campaigns from 30 countries, represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. Now in its tenth year, the Global Smarties architects benchmarks and awards best-in-class mobile work from around the world. Judging of the Global Smarties shortlist takes place today in New York.

"I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties," said Daniel Bonner, Global Chief Creative Officer of Razorfish. "Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about."

"The MMA Global Smarties Awards Program inspires the industry to reimagine their marketing strategies with mobile at the helm and move the needle for mobile marketing creativity, innovation and effectiveness," said Sheryl Daija, Chief Strategy Officer, MMA. "Even more so we are seeing mobile transform businesses to bring brands and consumers closer than ever before."

The 2014 Smarties shortlist include the following submissions:

MARKETING STRATEGY AWARDS

Brand Awareness

  • Bank of America/Merrill Edge for "Face Retirement"           
  • KIA for KIA "GAME ON"                      
  • Mercedes-Benz USA for "Take the Wheel"               
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"

Lead Generation / Direct Response / Conversion

  • Mercedes-Benz USA for "Take the Wheel"               
  • WWF DENMARK & WWF TURKEY  for "#LastSelfie"             
  • OMO for "OMO Handwash campaign"         
  • Mellow Mushroom for "Coca-Cola Share Happiness"

Product / Services Launch

  • Qol Devices, Inc. for "Alvio"              
  • Mercedes-Benz USA for "Take the Wheel"   
  • NCAA Digital for "NCAA March Madness Live"        
  • Ferrero Canada Ltd / TIC TAC  for "TIC TAC Flavour Faceoff"           

Promotion

  • KIA for "KIA "GAME ON"                    
  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"                       
  • WWF DENMARK & WWF TURKEY for "#LastSelfie"              
  • Old Navy for "Tweet For Your Feet"              
  • P&G/Pantene for "Your Local Haircast"        

Relationship Building / CRM

  • Samsung for "Owner's Hub"              
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Coca-Cola (Japan) Company,Limited. For "My Favorite Cafe - GEORGIA Vending Machine App"   
  • DeVry Brasil for "DeVry Study Monitor"       

Social Impact / Not For Profit

  • WWF DENMARK & WWF TURKEY for "#LastSelfie"  
  • FamilyShare Network for "Evil Did Not Win" 
  • NAMI NYC Metro for "I Will Listen"              
  • PETA for "PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals"   

Wearables Impact on Marketing (NEW)


  • Volvo Cars for "The Wearable Volvo"                       
  • Rip Curl for "RIP CURL SEARCH GPS"            
  • Walgreens for "Balance Rewards"                
  • Trellie Inc. for "Mom - Influencer Campaign"                       
  • Nike for "Win the Hour"      

CHANNEL/MEDIA STRATEGY AWARDS

Cross Media Integration

  • Unilever / Dove for "Helping girls love their hair deep down to the "Cell-Fie"        
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"
  • Dunkin' Donuts for "#DunkinReplay"            
  • Proctor & Gamble Pantene for "Pantene Weather Program"           

Cross Mobile Integration

  • P&G/Pantene  for "Your Local Haircast"       
  • Beats Music for "Beats Music"                     
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"      
  • Tastic  for "Tastic Red Pot Campaign"          

Cross Screen Advertising

  • The Lincoln Motor Company for "Lincoln MKZ"                    
  • Samsung Electronics for "1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5"              
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"       
  • Sony Electronics for "SONY 4K ULTRA HD TV LAUNCH"       

In-App or Gaming Advertising

  • Nike for "The Nike SB App"               
  • BENGAY® for "BENGAY - CHAMPIONING MOVEMENT, IN THE MOMENT"              
  • Boehringer / Buscopan for "Untie the Knots  "         
  • CIA App for "Christina Gielstrup"

Messaging

  • Mobile Commons & DoSomething.org for "Would You Rather" for Financial Education"    
  • Mobile Commons & DoSomething.org for Text with The President Campaign"       
  • Dove for "Dove, 'Dove 7 Day Challenge'"     
  • Sony Music for "Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction"

Mobile App

  • Samsung for "nMusic"         
  • Bank of America/Merrill Edge for "Face Retirement"           
  • Nokia for "JobLens Mobile App"        
  • Sports Revolution for "CelticLIVE App"                     

Mobile Search

  • Red Roof Inn for "Red Roof Inn Turns Flight Cancellations into Customers"
  • UPS for "UPS Mobile Career Site"      
  • MTG - Metalogenia for "Mubiquo Apps, S.L"
  • TD Ameritrade for "Adobe Search Team

Mobile Website

  • Nike for "Nike Locker Room
  • Toyota Corolla for "Corolla Style"
  • AT&T for "AT&T Career Site"
  • Unilever / Elidor (Sunsilk) for "Catch Pink If You Can"
  • Lincoln for "Lincoln.com Mobile Site Redesign"

Native Advertising (NEW)

  • Jeep / Cherokee  for "Jeep Weather Native iPhone Takeover"                     
  • Lexus for "Lexus & Real Racing 3's Virtual Test Drive"
  • Google Maps App for "Google Maps App QuizUp Campaign"         
  • Hindustan Unilever for "Kan Khajura Teshan"          

Tablet Campaign

  • Qol Devices, Inc. for "Alvio"              
  • Amoedo for "Pipe Burst"                   
  • CIM - Women Integration Centre for "The Touch-Scream Ad"         
  • Lincoln for "2013 MKZ/29HD Tablet Magazine Integration"

Use of Mobile Social Media

  • Coca-Cola for "Coca-Cola Happiness Flag"  
  • Audi for "Audi Takes Snapchat By Storm On Super Bowl Sunday"    
  • Rexona  for "Rexona Move - The World's Longest Relay Race"       
  • Unilever Indonesia  for "Citra Night Call"     
  • Old Navy  for "Tweet For Your Feet" 

Innovation

  • KIA Motor Australia for "KIA "GAME ON"                  
  • Ford for "Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience"  
  • P&G / Oral-B for "Oral-B Bluetooth-Connected Electric Toothbrush and Application"        
  • JetBlue for "Air on the Side of Humanity"

Location Based

  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"           
  • Proctor & Gamble Pantene for "Pantene Weather Program"                       
  • NEUTROGENA for "SUN ACTIVATED ADVERTISING" 
  • Little Caesars for "Little Caesars"     

mCommerce

  • Kum & Go  for "Kum & Go's Deal of the Week"                    
  • Metal Mulisha for "Metal Mulisha Drives Sales and Improves Mobile Experience with Reflektion"          
  • Mango for "MUBIQUO APPS, S.L"     
  • Sam's Club for "Sam's Club 2013 Holiday Mobile Web Initiative"   

Video / Rich Media

  • Nike for "The Nike SB App"   
  • Toyota Corolla for "Corolla Style"
  • Unilever China Walls Cornetto (ice cream) for "Cornetto - Express love in 8 seconds"      
  • Disney for "Disney Infinity"

In addition to the categories outlined, there will also be Smarties Industry Awards presented to recognize the top brand marketer, agency, media company and technology enabler. The Global Smarties award winners will be announced at a ceremony on Wednesday, October 1, 2014, culminating the mobile marketing's flagship MMA SM2 Innovation Summit, in New York City.

Additionally the short-lists for the regional and in-country Smarties for APAC, EMEA, LATAM, North America, China, India, South Africa, Turkey and UK will be announced over the next couple of weeks.

For more information on the Smarties, please visit: www.mmaglobal.com/events/the-smarties/2014/overview

About the Mobile Marketing Association (MMA) 

The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. 

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com  

FOR MORE INFORMATION:
Lily Ferguson
+ 206 369 9017
E: [email protected]

Logo - http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

SOURCE Mobile Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.