Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

Mobile Marketing Association logo.

The shortlist, which includes close to 100 campaigns from 30 countries, represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. Now in its tenth year, the Global Smarties architects benchmarks and awards best-in-class mobile work from around the world. Judging of the Global Smarties shortlist takes place today in New York.

"I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties," said Daniel Bonner, Global Chief Creative Officer of Razorfish. "Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about."

"The MMA Global Smarties Awards Program inspires the industry to reimagine their marketing strategies with mobile at the helm and move the needle for mobile marketing creativity, innovation and effectiveness," said Sheryl Daija, Chief Strategy Officer, MMA. "Even more so we are seeing mobile transform businesses to bring brands and consumers closer than ever before."

The 2014 Smarties shortlist include the following submissions:

MARKETING STRATEGY AWARDS

Brand Awareness

  • Bank of America/Merrill Edge for "Face Retirement"           
  • KIA for KIA "GAME ON"                      
  • Mercedes-Benz USA for "Take the Wheel"               
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"

Lead Generation / Direct Response / Conversion

  • Mercedes-Benz USA for "Take the Wheel"               
  • WWF DENMARK & WWF TURKEY  for "#LastSelfie"             
  • OMO for "OMO Handwash campaign"         
  • Mellow Mushroom for "Coca-Cola Share Happiness"

Product / Services Launch

  • Qol Devices, Inc. for "Alvio"              
  • Mercedes-Benz USA for "Take the Wheel"   
  • NCAA Digital for "NCAA March Madness Live"        
  • Ferrero Canada Ltd / TIC TAC  for "TIC TAC Flavour Faceoff"           

Promotion

  • KIA for "KIA "GAME ON"                    
  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"                       
  • WWF DENMARK & WWF TURKEY for "#LastSelfie"              
  • Old Navy for "Tweet For Your Feet"              
  • P&G/Pantene for "Your Local Haircast"        

Relationship Building / CRM

  • Samsung for "Owner's Hub"              
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Coca-Cola (Japan) Company,Limited. For "My Favorite Cafe - GEORGIA Vending Machine App"   
  • DeVry Brasil for "DeVry Study Monitor"       

Social Impact / Not For Profit

  • WWF DENMARK & WWF TURKEY for "#LastSelfie"  
  • FamilyShare Network for "Evil Did Not Win" 
  • NAMI NYC Metro for "I Will Listen"              
  • PETA for "PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals"   

Wearables Impact on Marketing (NEW)


  • Volvo Cars for "The Wearable Volvo"                       
  • Rip Curl for "RIP CURL SEARCH GPS"            
  • Walgreens for "Balance Rewards"                
  • Trellie Inc. for "Mom - Influencer Campaign"                       
  • Nike for "Win the Hour"      

CHANNEL/MEDIA STRATEGY AWARDS

Cross Media Integration

  • Unilever / Dove for "Helping girls love their hair deep down to the "Cell-Fie"        
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"
  • Dunkin' Donuts for "#DunkinReplay"            
  • Proctor & Gamble Pantene for "Pantene Weather Program"           

Cross Mobile Integration

  • P&G/Pantene  for "Your Local Haircast"       
  • Beats Music for "Beats Music"                     
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"      
  • Tastic  for "Tastic Red Pot Campaign"          

Cross Screen Advertising

  • The Lincoln Motor Company for "Lincoln MKZ"                    
  • Samsung Electronics for "1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5"              
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"       
  • Sony Electronics for "SONY 4K ULTRA HD TV LAUNCH"       

In-App or Gaming Advertising

  • Nike for "The Nike SB App"               
  • BENGAY® for "BENGAY - CHAMPIONING MOVEMENT, IN THE MOMENT"              
  • Boehringer / Buscopan for "Untie the Knots  "         
  • CIA App for "Christina Gielstrup"

Messaging

  • Mobile Commons & DoSomething.org for "Would You Rather" for Financial Education"    
  • Mobile Commons & DoSomething.org for Text with The President Campaign"       
  • Dove for "Dove, 'Dove 7 Day Challenge'"     
  • Sony Music for "Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction"

Mobile App

  • Samsung for "nMusic"         
  • Bank of America/Merrill Edge for "Face Retirement"           
  • Nokia for "JobLens Mobile App"        
  • Sports Revolution for "CelticLIVE App"                     

Mobile Search

  • Red Roof Inn for "Red Roof Inn Turns Flight Cancellations into Customers"
  • UPS for "UPS Mobile Career Site"      
  • MTG - Metalogenia for "Mubiquo Apps, S.L"
  • TD Ameritrade for "Adobe Search Team

Mobile Website

  • Nike for "Nike Locker Room
  • Toyota Corolla for "Corolla Style"
  • AT&T for "AT&T Career Site"
  • Unilever / Elidor (Sunsilk) for "Catch Pink If You Can"
  • Lincoln for "Lincoln.com Mobile Site Redesign"

Native Advertising (NEW)

  • Jeep / Cherokee  for "Jeep Weather Native iPhone Takeover"                     
  • Lexus for "Lexus & Real Racing 3's Virtual Test Drive"
  • Google Maps App for "Google Maps App QuizUp Campaign"         
  • Hindustan Unilever for "Kan Khajura Teshan"          

Tablet Campaign

  • Qol Devices, Inc. for "Alvio"              
  • Amoedo for "Pipe Burst"                   
  • CIM - Women Integration Centre for "The Touch-Scream Ad"         
  • Lincoln for "2013 MKZ/29HD Tablet Magazine Integration"

Use of Mobile Social Media

  • Coca-Cola for "Coca-Cola Happiness Flag"  
  • Audi for "Audi Takes Snapchat By Storm On Super Bowl Sunday"    
  • Rexona  for "Rexona Move - The World's Longest Relay Race"       
  • Unilever Indonesia  for "Citra Night Call"     
  • Old Navy  for "Tweet For Your Feet" 

Innovation

  • KIA Motor Australia for "KIA "GAME ON"                  
  • Ford for "Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience"  
  • P&G / Oral-B for "Oral-B Bluetooth-Connected Electric Toothbrush and Application"        
  • JetBlue for "Air on the Side of Humanity"

Location Based

  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"           
  • Proctor & Gamble Pantene for "Pantene Weather Program"                       
  • NEUTROGENA for "SUN ACTIVATED ADVERTISING" 
  • Little Caesars for "Little Caesars"     

mCommerce

  • Kum & Go  for "Kum & Go's Deal of the Week"                    
  • Metal Mulisha for "Metal Mulisha Drives Sales and Improves Mobile Experience with Reflektion"          
  • Mango for "MUBIQUO APPS, S.L"     
  • Sam's Club for "Sam's Club 2013 Holiday Mobile Web Initiative"   

Video / Rich Media

  • Nike for "The Nike SB App"   
  • Toyota Corolla for "Corolla Style"
  • Unilever China Walls Cornetto (ice cream) for "Cornetto - Express love in 8 seconds"      
  • Disney for "Disney Infinity"

In addition to the categories outlined, there will also be Smarties Industry Awards presented to recognize the top brand marketer, agency, media company and technology enabler. The Global Smarties award winners will be announced at a ceremony on Wednesday, October 1, 2014, culminating the mobile marketing's flagship MMA SM2 Innovation Summit, in New York City.

Additionally the short-lists for the regional and in-country Smarties for APAC, EMEA, LATAM, North America, China, India, South Africa, Turkey and UK will be announced over the next couple of weeks.

For more information on the Smarties, please visit: www.mmaglobal.com/events/the-smarties/2014/overview

About the Mobile Marketing Association (MMA) 

The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. 

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com  

FOR MORE INFORMATION:
Lily Ferguson
+ 206 369 9017
E: [email protected]

Logo - http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

SOURCE Mobile Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...