Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

IAB Mixx Awards 2014 Shortlist Showcases the Best in Digital Marketing Creativity That Works

Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of review by a panel of digital media and marketing luminaries, the Interactive Advertising Bureau (IAB) has unveiled the finalists for these prestigious awards – each of which reflects the finest work in digital advertising today, while also pointing to the trends that will drive tomorrow’s interactive arena. The shortlist includes 120 cutting-edge campaigns hailing from 11 countries from around the world.

Jeff Benjamin, currently Chief Creative Officer of JWT North America, is chairing the IAB MIXX Awards 2014 judging panel, guiding 32 cross-industry leaders, including the best-of-the-best agency creatives, blue-chip brand marketers, and top media publishing executives.

“The real power behind the IAB MIXX Awards is in its distinct ability to look not only at imaginative creative, but also at what actually works in digital advertising and how those ideas deliver on their promise,” said Benjamin. “Companies and individuals that have made the shortlist have received this honor because their work goes well beyond the artistry they brought to digital screens. These nominations celebrate interactive work that found its way into culture and really mattered, pulling consumers off the sidelines and getting them to participate with brands in extraordinary ways.”

“The shortlist for the 10th anniversary IAB MIXX Awards spotlights campaigns that confirm the sophisticated creativity that is now the hallmark of digital marketing,” said David Doty, Executive Vice President and CMO, IAB. “Interactive has become central to the marketing mix across the globe, and these nominees exemplify a new breed of digital advertising that embraces artistry, interaction, and rich storytelling with style and scale.”

The finalists and winners are honored each year at the IAB MIXX Awards Show, a dinner reception and celebration that is the culmination of the preeminent two-day IAB MIXX Conference held during Advertising Week in New York City. The 2014 event will take place at the Crowne Plaza Hotel Times Square (1605 Broadway at 49th Street) on Tuesday, September 30, and will commemorate the 10th anniversary of the competition.

This past year, for the first time, the IAB encapsulated lessons learned from the year’s best work in “What Works & Why: IAB MIXX Awards Insights Report 2013.” It includes expert commentary from digital industry superstars, including Benjamin and 16 other notables from the 2013 jury. They provide a deep dive into a curated collection of select winning campaigns. To see the complete gallery of past award-winners, please visit iab.net/mixxawards/gallery2013/.

IAB MIXX AWARDS – 2014 Shortlist

Strategies and Objectives:

Brand Awareness and Positioning

350 Action & Barton F. Graf 9000 for “Climate Name Change”

American Honda Motor Co. & RPA for “Project Drive-In”

Bank of America & Starcom MediaVest Group for “The First AIDS-Free Generation”

Chipotle Mexican Grill & Creative Artists Agency for “The Scarecrow”

Toyota Norway & Saatchi & Saatchi Norway for “Try My Hybrid”

Branded Content

Chipotle Mexican Grill & Creative Artists Agency for “The Scarecrow”

Citibank & Publicis Kaplan Thaler for “Citi Bike App”

Mercedes-Benz USA & Razorfish for “Take the Wheel”

Mizuno USA & McKinney for “What If Everyone Ran?”

Tourism Victoria & Clemenger BBDO Melbourne for “Melbourne Remote Control Tourist”

Branded Utility

Domino’s & CP+B for “Domino’s Live”

Microsoft Internet Explorer 10 & Starcom MediaVest Group for “The Human Captcha”

Nike & R/GA for “The Nike SB App”

P&G CoverGirl & Starcom MediaVest Group for “Revolutionizes Red Carpet Try On”

Rip Curl & VML Australia for “Rip Curl Search GPS”

Cross-Media Integration

Bank of America and (RED) & Hill Holliday for “Invisible”

Citibank & Publicis Kaplan Thaler for “Citi Bike App”

Mountain Dew and Doritos & Firstborn, The Marketing Arm, and Motive for “Every 2 Minutes”

P&G CoverGirl & Starcom MediaVest Group for “CoverGirl Journey to the Capitol”

The Coca-Cola Company & Wieden+Kennedy, SMG, and Facebook’s Creative Shop for “America is Beautiful”

Verizon Wireless Droid & Sony Pictures Television and Crackle for “Verizon & Crackle Go Over the Top”

Data-Inspired Creative

Jimmy Choo & Condé Nast Media Group for “The In Cloud on Style.com”

Mizuno USA & McKinney for “What If Everyone Ran?”

Rip Curl & VML Australia for “Rip Curl Search GPS”

Ubisoft & AKQA for “Watch Dogs Digital Shadow”

Interactive Video

Domino’s & CP+B for “Domino’s Live”

Ken Burns & Big Spaceship for “Ken Burns iPad App”

Kohl’s & Peterson Milla Hooks for “Choose Your Black Friday”

Land Rover & Y&R New York and Wunderman New York for “Race the Sun”

PlayStation & BBH New York for “Gateways to Greatness”

Mobile

Converse & Wunderman Blast Radius for “Get Loud Paris”

Qol Devices & R/GA for “Alvio”

Rip Curl & VML Australia for “Rip Curl Search GPS”

Sony Mobile & CP+B Scandinavia, Granins Flying Circus, and Schimpanz for “The Great Phone Swap”

Virgin Mobile & Havas Worldwide Australia, and One Green Bean for “Game of Phones”

Multicultural

American Express and OUT & Here Media for “#ExpressYourselfie”

Dish Network & Havas Media for “El Juego Bonito by Dish”

Ford Fusion & Zubi Advertising for “Dizzy”

Heineken USA Tecate & Starcom MediaVest Group for “Hombre Enough Challenge”

P&G Orgullosa & Starcom MediaVest Group, Citizen Relations, and Dieste for “Nueva Latina Movement”

The Coca-Cola Company & Wieden+Kennedy, SMG, and Facebook’s Creative Shop for “America is Beautiful”

Product Launch

Beats Music & R/GA London for “Beats Music”

Mercedes-Benz USA & Razorfish for “Take the Wheel”

Naked Juice & OMD for “Power Garden”

Shell Pennzoil & MediaCom for “Pennzoil PurePlus Launch”

Wendy’s & VML for “Pretzel Bacon Cheeseburger Love Songs”

Public Service

350 Action & Barton F. Graf 9000 for “Climate Name Change”

Cancer Council NSW & Soap Creative for “I Touch Myself Project”

Casa da Criança Santo Amaro & Mood and TBWA for “WhatsApp Storytellers”

DEFY Media’s Break.com & DEFY Media for “Prank it FWD”

Make-A-Wish Canada & Zulu Alpha Kilo for “Kringl - Proof of Santa App”

Social

Dallas Pets Alive & Dieste for “#Muttbombing”

HBO & 360i for “#ROASTJOFFREY”

Nestlé Toll House & JWT New York for “Toll House Social Media Bakery”

Nokia UK & Wunderman for “The Most Retweeted Brand Tweet Ever”

Toyota Norway & Saatchi & Saatchi Norway for “Try My Hybrid”

Special Innovation Category – Can’t Be Contained!

Motorola Moto X & DigitasLBi for “Interactive Print”

Optus & M&C Saatchi for “Clever Buoy”

Oreo & Mondelēz International for “Oreo Trending Vending”

Record Collection & Loducca for “Sat-JF14”

Toyota Prius & Soap Creative, Noise International, and One Green Bean for “Cars that Feel”

Tools, Tactics, and Platforms

Augmented Reality

History Channel & Horizon Media, BPG, and 87AM, for “Vikings Ultimate Reality Experience”

Make-A-Wish Canada & Zulu Alpha Kilo for “Kringl - Proof of Santa App”

Motorola Moto X & DigitasLBi for “Moto Match”

Parlux Gold Jay Z & kbs+ for “The Jay Z Gold Window”

PepsiCo & Spredfast for “Blippar Super Bowl Cans”

Brand Destination Site

American Honda Motor Co & RPA for “Project Drive-In”

Cancer Council NSW & Soap Creative for “I Touch Myself Project”

Toyota Corolla & Saatchi & Saatchi LA for “Toyota Google+ Hangout Corolla Collaborator”

Ubisoft & AKQA for “Watch Dogs Digital Shadow”

Volkswagen & MediaCom for “The Beetle Convertible Shark Cruiser”

Branded Mobile Application

Hyundai Motor America & Innocean USA for “The Walking Dead Chop Shop App”

Kraft Foods’ Oscar Mayer & 360i for “Wake Up & Smell the Bacon”

Nike & R/GA for “The Nike SB App”

Select Australia & Isobar Australia for “Select Footy Cards”

United Nations Mine Action Service & Critical Mass for “UNMAS Sweeper App”

Branded Tablet Application

History Channel & Horizon Media, BPG, and 87AMel for “Vikings Ultimate Reality Experience”

House of Anansi Press & Critical Mass for “Massey Lectures iPad App”

Network TEN & Isobar Australia for “TENplay”

Pernod Ricard USA & Deep Focus for “The Cask by The Glenlivet”

Qol Devices & R/GA for “Alvio”

Business-to-Business

Adobe & Goodby Silverstein & Partners for “Super Bowl of Marketing”

American Express & DigitasLBi for “Small Business Saturday Media”

GE Capital & OMD for “Slate Roadshow for Growth”

General Electric & The Barbarian Group for “Over 2 Million Containers, 2000 Routes”

General Electric & The Economist Group for “GE Look Ahead”

Custom Mobile Rich Media Display

Jack in the Box & Horizon Media and AdColony for “Late Night Slot Machine”

JetBlue Airways & Opera Mediaworks for “JetBlue Air on the Side of Humanity”

Johnson & Johnson & mobilike for “Acuvue Contact Lenses”

Land Rover & Y&R New York and Wunderman New York for “Race the Sun”

P&G & mobilike for “Duracell’s Seamless Targeting”

Custom Rich Media Display

Bank of America and Merrill Lynch & Starcom MediaVest Group for “Connecting Worlds in Real Time”

BMW North America & kbs+ for “BMW i Hello Future Takeover”

Citigroup & TIME for “Magnetic Sync Ad Units”

Land Rover & Y&R and Wunderman for “The Off Road Radio Banner”

P&G CoverGirl & Starcom MediaVest Group for “Revolutionizes Red Carpet Try On”

Direct Response and Lead Generation

Cerveza Indio and Cuauhtémoc Moctezuma & DoubleYou for “#INDIO120s”

Frito-Lay Doritos & Tribal Worldwide Istanbul for “Doritos Bahar Atlı Yorumlar”

Lay’s & Deep Focus for “Lay’s Do Us A Flavor”

P&G Crest and Oral-B & Publicis Kaplan Thaler for “Halloween Treats Gone Wrong”

Supercell & Barton F. Graf 9000 for “Clash of Clans”

Games

Giraffas & Mood and TBWA for “The Goal Screen”

Naked Juice & OMD for “Drink Good Do Good”

Nike & R/GA for “The Nike SB App”

Playtex Baby & Beeby Clark + Meyler for “Playtex Baby Pool”

Qol Devices & R/GA for “Alvio”

IAB Rising Stars Digital Video Ad

New Belgium Brewing Co. & Vizeum US and Tremor Video for “Fat Tire Video”

Jaguar & Mindshare UK and Innovid for “Jaguar F-Type”

Sony Pictures & UM LA and Innovid for “This is the End”

Texas Tourism & Mixpo and CBS Interactive for “Passport to Texas”

Unilever & Mindshare UK and Innovid for “Ben and Jerry’s”

IAB Rising Stars Mobile Rich Media Display

Beam Sauza Tequila & Starcom, Microsoft Advertising, and Zumobi for “Sauza Girls’ Night Mobile Party Planner”

Ford & mobilike for “Ford Focus Timeline”

Jaguar & Undertone for “British Villains”

Showtime Networks & OMD and Medialets for “Ray Donovan New York Times App Takeover”

Toyota Corolla & Saatchi & Saatchi LA for “Corolla Raise the Road iAd”

IAB Rising Stars Rich Media Display

Aveeno Daily Moisturizing Lotion & AOL for “Aveeno Rich Media”

Dish Network & Havas Media and AOL for “Dish Travel IAB Portrait Ad Unit”

Lord & Taylor & Condé Nast Media Group for “Lord & Taylor Men’s Floor”

Oakley & Adcade for “Oakley Sunglass Customizer”

Qol Devices & Realtor.com and Move Inc. for “Realtor.com’s Find it First”

Interactive Out-of-Home

Citibank & Publicis Kaplan Thaler for “Citi Bike”

Google+ & Isobar for “Never Ending Moments”

Scribe & Viva la Doble Vida for “Scribe Billboard”

Shell Pennzoil & MediaCom for “Mario Karting Reimagined”

Toyota Prius & Soap Creative, Noise International, and One Green Bean for “Cars that Feel”

Location-Based Advertising

Converse & Wunderman Blast Radius for “Get Loud Paris”

Inakadate Village & Hakuhodo for “rice-code”

Neutrogena & Ansible for “Sun-Activated Advertising”

P&G Pantene & Arc Worldwide for “Pantene Weather Program”

Record Collection & Loducca for “Sat-JF14”

Mobile Brand Destination

Bank of America and Merrill Lynch & Starcom MediaVest Group for “Face Retirement App”

Converse & Wunderman Blast Radius for “Get Loud Paris”

GMC & DigitasLBi for “The Incredible Thinking Experience”

Kia Motors & Ansible for “Digital Showroom Experience”

Optus & M&C Saatchi for “Clever Buoy”

Native Advertising

Chipotle Mexican Grill & Media Storm for “Food for Thought”

General Electric & The Economist Group for “GE Look Ahead”

Lincoln MKZ & TIME for “Inspired Design”

Quit & M&C Saatchi for “Every 6 Seconds”

Online Commercial

Chipotle Mexican Grill & Creative Artists Agency for “The Scarecrow”

Lay’s & Deep Focus for “Lay’s Do Us A Flavor”

P&G Crest and Oral-B & Publicis Kaplan Thaler for “Halloween Treats Gone Wrong”

Pepcid & JWT New York for “The Burns Family”

Pringles & Isobar for “The Last Pringle”

Search Marketing

Choice Hotels & Havas Media for “Leveraging Tech to Beat Inflation”

Chrysler & UM for “Recalibrating Through Search”

GMC & iProspect for “GMC’s Testing of Lifestyle Content”

Maytag & DigitasLBi for “Re-Launch of the New Maytag Man”

Red Roof Inn & 360i for “Flight Cancellation Coup”

Founded in 2004 to honor creativity and effectiveness in interactive advertising, the IAB MIXX Awards have become the premier honor in digital marketing. In 2013, Best-in-Show, the awards’ top prize, went to The Coca-Cola Company and Leo Burnett Sydney and Chicago for their “Small World Machines” campaign. Last year’s other MIXX Awards winners included many of the most prominent brand marketers in the United States including American Express, Unilever, HBO, Intel, P&G, and Mondelēz International, as well as leading agencies such as BBH New York, DigitasLBi, R/GA, Pereira & O’Dell, and Goodby, Silverstein & Partners.

The IAB MIXX Awards are open to marketers, advertising agencies, and media companies that have run any media, marketing or advertising execution, or campaign that was carried out during the qualifying period: April 1, 2013 through March 31, 2014. Full details are available at iab.net/mixxawards/about/rules.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies, and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...