Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

New Creatives: Mobile, Social, Versatile, Optimistic

Seventy-four percent of creative professionals view mobile technology as transforming the face of creativity and design, with seven in 10 reporting they create specifically for mobile devices, according to research released today from Adobe (Nasdaq:ADBE). The findings are detailed in The New Creatives Report, a U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.

An overwhelming majority (77%) of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years. New technologies such as mobile are driving this change: A strong majority (87%) of those who create mobile content believe doing so has had a positive impact on their work. While creatives still rely on pen and paper for ideation (28%) and brainstorming (36%), nearly half use their mobile devices to capture inspiration on-the-go and 42 percent say they use mobile to create content anywhere. Thirty percent of creatives also expressed a desire to create more on tablets, surpassing desktop computers. Creatives identified app development and 3D modeling as the skills that will be most in-demand over the next 12 months.

“Creatives are going mobile, and this means a sea change for the creative process,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “The study shows that creatives are very interested in using mobile for idea generation and suggests we will see mobile use in the creation process significantly increase in the years ahead. This underscores that mobile devices can be an important part of the creative process when integrated with existing desktop workflows.”

Creatives on the Rise, But Under Pressure

Creatives are feeling optimistic and highly valued. Ninety-six percent of creative professionals are happy in their careers and 88 percent believe their best days are ahead of them. Eighty-eight percent believe they have a strong influence on their organizations and clients, and 46 percent say they have significantly more impact than they did two years ago. A striking 93 percent believe the value of their contributions is recognized by their companies or clients.

Despite their optimism, creatives have worries, pointing to the need to “create more, at a faster speed than ever” as their top concern. Creatives also recognize the need to diversify their skills. Eighty percent of respondents believe they must learn new tools and techniques and three quarters say that creatives are increasingly working across multiple mediums and disciplines.

Shifting Sources of Motivation and Inspiration

When asked what motivates them most, creatives ranked doing great work (54%) and learning new things (52%) higher than financial rewards (37%). The survey also exposed new insight into where creatives get their sparks of inspiration. Twice as many view digital sources such as social media (36%) as well as websites and online advertising (33%) as the most influential sources of inspiration over more traditional influences such as fashion and architecture. Creatives are also turning to professional online communities, noting inspiration and collaboration and sharing as the top reasons for participating.

While still mostly trusting their gut (79%) to make decisions, creatives view the impact of technology and digital analytics positively: 75 percent note that technology gives them more control over their professional destiny, and 70 percent feel empowered by analytics.

Creative Students Share Similar Views to Pros

Students majoring in creative disciplines echoed many of the same trends as professional creatives. Ninety-six percent of students have a positive outlook on their choice of a future creative career, and they recognize that new technologies (31%) and the impact of social media (23%) are some of the driving forces changing the industry. They have also embraced mobile: 79 percent of students have created mobile content. Students’ top interests in online creative communities are job prospecting (30%) and learning new skills (21%).

“The New Creatives” a Focus in Cannes and New York

Today at the Cannes Lions International Festival of Creativity, Adobe vice president of product and creative community Scott Belsky will host “The New Creatives are Here,” discussing how technology is changing the way we think about advertising and creativity. The session begins at 11:00 a.m. local time in the Grand Auditorium and features creatives PJ Pereira and Yves Behar. See Belsky’s blog post about The New Creatives Report here.

This Wednesday, June 18, Adobe will hold a worldwide online event to showcase what’s next in Creative Cloud including the newest innovations and product updates. Sign up to watch the live broadcast, 1-2:30 p.m. ET, here.

About The New Creatives Report

The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a total of 1,048 US creative professionals and 535 students of creative disciplines. Data was collected May 12-21, 2014 by Edelman Berland. The margin of error at the 95% confidence level for the Pro sample is +/- 3.1% and +/- 4.2% for the student sample. For more information and graphics on the research results see the New Creatives infographic, Adobe Voice piece, and the two reports: adobe.com/go/newcreativesreport and adobe.com/go/newcreativesstudentreport.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...