Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Tealium Transforms Marketing by Enabling Any Company to Build Its Own Marketing Cloud

Data Layer Wizard Headlines List of New Capabilities Enabling Companies to Unify Their Marketing Applications and Data to Drive More Profitable Cross-Channel Customer Interactions

SAN DIEGO, CA -- (Marketwired) -- 06/11/14 -- Tealium, the global leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced the launch of new capabilities enabling any company to build its own marketing cloud so it can drive more profitable and personalized cross-channel campaigns in real-time. The launch includes the industry's first data layer wizard, which makes creating the most strategic layer in the digital marketing technology stack easier than ever. Tealium made the announcement in connection with its appearance at IRCE (Booth #545), scheduled for today and tomorrow in Chicago, and ahead of Digital Velocity Europe 2014, the company's European user conference scheduled for tomorrow in London.

Today's marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data than ever before. As marketers rely more and more on marketing clouds such as those offered by Adobe, Oracle and Salesforce, the need for greater flexibility grows as marketers work to unlock the best ROI possible. Through market-leading Tealium® solutions, organizations can mix and match any digital marketing technology, whether from proprietary marketing clouds, or from thousands of best-in-class point providers. New capabilities include:

  • Data Layer Wizard -- The wizard guides users through an intuitive, step-by-step process for creating a comprehensive data layer, resulting in a common language to fuel all vendors. This makes the unification of data and applications easier and helps drive more personalized, real-time cross-channel experiences. The wizard enables users to quickly build a robust and structured data layer based on the most commonly used data sources, as well as Tealium best practices. The data sources are grouped into bundles spanning a variety of uses, from e-commerce to mobile apps, as well as for platforms such Demandware, Magento, and others. Tealium helped pioneer the data layer in 2011, and many of its executives were at the forefront of tag-based data collection as executives at WebSideStory, a web analytics leader that is now part of the Adobe Marketing Cloud via an acquisition by Omniture.

  • Site Scanning Tool -- Site Scan performs an instant page-by-page website scan to ensure that Tealium is properly deployed on all the right pages, and that Tealium is effectively managing all data-collecting vendor tags as required. The scanning tool can also pinpoint orphaned tags still present on the site, but not managed within the Tealium solution. These orphaned tags -- often forgotten by marketing and IT staff -- can cause data leakage and degrade site performance.

  • Nearly 700 Vendor Tag Integrations -- Tealium now has 693 digital marketing vendor tags seamlessly integrated into its tag marketplace. These integrations make adding a new marketing solution, and the construction of a custom marketing cloud, incredibly easy. Users simply search for a vendor within the marketplace, click on a logo, add some configuration details, and hit publish. The tag is instantly deployed without ever touching a web page, or tying up costly technical resources.

  • Data Connectors with Major Cloud Vendors -- Connectors provide seamless data integrations with major digital marketing vendors so marketers can take real-time action on key audience segments. Tealium has certified data integrations with several major marketing cloud providers, including Oracle Responsys, Silverpop (recently acquired by IBM), and StrongView, with more on the way. The data connectors enable marketers to close the "action gap" and fuel the performance of their new and existing solutions.

Quotes:
Andrew Jones, Senior Analyst, Altimeter Group
"The data layer has become a foundational element of digital marketing. It enables organizations to gain greater value from their existing marketing technologies, as well as enhance coordination between those applications. This makes for a more unified marketing technology infrastructure, which opens up a lot of exciting possibilities for marketers."

Mike Anderson, CTO and Cofounder, Tealium
"These new capabilities provide a key foundation for any business to easily create its own marketing cloud and better maximize its marketing investments and ROI across the board. Through the Tealium platform, marketers can get their marketing applications working together for the first time and effectively end what has been a siloed and fragmented approach to digital marketing for the last 15 years."

Joe Lucas, Director of Digital Marketing & Demand Generation, InsideView
"Marketing is currently trying to manage about the same number of solutions as engineering, but our marketing organization is much smaller and not technical in nature. Tealium helps us manage and maximize our entire digital marketing technology stack in a very efficient, controlled way. We look forward to building out our marketing cloud and leveraging the synergies that Tealium provides."

For more information on Tealium, please visit www.tealium.com or download Tealium's new guidebook, "Five Reasons to Build Your Own Marketing Cloud."

About Tealium
Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes's Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit http://www.tealium.com.

© 2014 Tealium. All rights reserved. Tealium is a registered trademark and Tealium iQ and AudienceStream are trademarks of Tealium in the United States and/or other countries. All other brands and trademarks referenced are the property of their respective owners.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...