Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Tealium Transforms Marketing by Enabling Any Company to Build Its Own Marketing Cloud

Data Layer Wizard Headlines List of New Capabilities Enabling Companies to Unify Their Marketing Applications and Data to Drive More Profitable Cross-Channel Customer Interactions

SAN DIEGO, CA -- (Marketwired) -- 06/11/14 -- Tealium, the global leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced the launch of new capabilities enabling any company to build its own marketing cloud so it can drive more profitable and personalized cross-channel campaigns in real-time. The launch includes the industry's first data layer wizard, which makes creating the most strategic layer in the digital marketing technology stack easier than ever. Tealium made the announcement in connection with its appearance at IRCE (Booth #545), scheduled for today and tomorrow in Chicago, and ahead of Digital Velocity Europe 2014, the company's European user conference scheduled for tomorrow in London.

Today's marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data than ever before. As marketers rely more and more on marketing clouds such as those offered by Adobe, Oracle and Salesforce, the need for greater flexibility grows as marketers work to unlock the best ROI possible. Through market-leading Tealium® solutions, organizations can mix and match any digital marketing technology, whether from proprietary marketing clouds, or from thousands of best-in-class point providers. New capabilities include:

  • Data Layer Wizard -- The wizard guides users through an intuitive, step-by-step process for creating a comprehensive data layer, resulting in a common language to fuel all vendors. This makes the unification of data and applications easier and helps drive more personalized, real-time cross-channel experiences. The wizard enables users to quickly build a robust and structured data layer based on the most commonly used data sources, as well as Tealium best practices. The data sources are grouped into bundles spanning a variety of uses, from e-commerce to mobile apps, as well as for platforms such Demandware, Magento, and others. Tealium helped pioneer the data layer in 2011, and many of its executives were at the forefront of tag-based data collection as executives at WebSideStory, a web analytics leader that is now part of the Adobe Marketing Cloud via an acquisition by Omniture.

  • Site Scanning Tool -- Site Scan performs an instant page-by-page website scan to ensure that Tealium is properly deployed on all the right pages, and that Tealium is effectively managing all data-collecting vendor tags as required. The scanning tool can also pinpoint orphaned tags still present on the site, but not managed within the Tealium solution. These orphaned tags -- often forgotten by marketing and IT staff -- can cause data leakage and degrade site performance.

  • Nearly 700 Vendor Tag Integrations -- Tealium now has 693 digital marketing vendor tags seamlessly integrated into its tag marketplace. These integrations make adding a new marketing solution, and the construction of a custom marketing cloud, incredibly easy. Users simply search for a vendor within the marketplace, click on a logo, add some configuration details, and hit publish. The tag is instantly deployed without ever touching a web page, or tying up costly technical resources.

  • Data Connectors with Major Cloud Vendors -- Connectors provide seamless data integrations with major digital marketing vendors so marketers can take real-time action on key audience segments. Tealium has certified data integrations with several major marketing cloud providers, including Oracle Responsys, Silverpop (recently acquired by IBM), and StrongView, with more on the way. The data connectors enable marketers to close the "action gap" and fuel the performance of their new and existing solutions.

Quotes:
Andrew Jones, Senior Analyst, Altimeter Group
"The data layer has become a foundational element of digital marketing. It enables organizations to gain greater value from their existing marketing technologies, as well as enhance coordination between those applications. This makes for a more unified marketing technology infrastructure, which opens up a lot of exciting possibilities for marketers."

Mike Anderson, CTO and Cofounder, Tealium
"These new capabilities provide a key foundation for any business to easily create its own marketing cloud and better maximize its marketing investments and ROI across the board. Through the Tealium platform, marketers can get their marketing applications working together for the first time and effectively end what has been a siloed and fragmented approach to digital marketing for the last 15 years."

Joe Lucas, Director of Digital Marketing & Demand Generation, InsideView
"Marketing is currently trying to manage about the same number of solutions as engineering, but our marketing organization is much smaller and not technical in nature. Tealium helps us manage and maximize our entire digital marketing technology stack in a very efficient, controlled way. We look forward to building out our marketing cloud and leveraging the synergies that Tealium provides."

For more information on Tealium, please visit www.tealium.com or download Tealium's new guidebook, "Five Reasons to Build Your Own Marketing Cloud."

About Tealium
Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes's Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit http://www.tealium.com.

© 2014 Tealium. All rights reserved. Tealium is a registered trademark and Tealium iQ and AudienceStream are trademarks of Tealium in the United States and/or other countries. All other brands and trademarks referenced are the property of their respective owners.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...