Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Cloud Expo, Java, SOA & WOA, Security, Big Data Journal, SDN Journal

Cloud Expo: Article

Cloud as Delivery Vehicle – The Next Wave of the Internet

Meet FireHost at Cloud Expo New York

"While cost has traditionally been a foundational benefit of the cloud, we believe that other factors can play a more important part in defining the cloud of tomorrow," said Todd Gleason, Vice President of Technology at FireHost, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. "We believe that the generalist cloud provider - those low-cost commodity clouds that created price competition and insecure clouds - are going to either be gobbled up or beaten up as the industry evolves from this generalist mentality to focus on specialist clouds that have a particular focus."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Todd Gleason: Standardization is important, but we're concerned because security desperately needs to be part of this effort. It is not addressed enough, if at all. Much of the open standards work in cloud and other IT technologies traditionally is not security-conscious, making adoption riskier than many want to admit or truly understand. So, while standards are a good thing, we believe security should be baked in at their inception. We advocate for innovation, but it's important that the innovative spirit is not blind to the need to protect vendors and customers.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Gleason: Too much attention and marketing real estate has been paid to debating the merits of public, private and hybrid clouds. Definitions of what's public, what's private and what's hybrid are wide-reaching and are often created to suit a vendor's point of view rather than an educational, objective delineation for the industry. From where we sit, use cases and security are key to disarming this debate. The conversation needs to shift from which model is best in general to which one is appropriate for an individual vendor, provider, or customer, and it must address and incorporate security because regardless of the model chosen, a cloud is insecure unless it's built secure. Use cases vary for industries and individual companies, but security is a common denominator and applicable for all of them. This is where the industry discussion needs to shift.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Gleason: Most are and the bigger question is how effective will they be at delivering from the cloud and will it be secure. Will they expand their business model and provide infrastructure, or will they stay in their niche as software only players? And for those who do not migrate, will they become more inefficient and outdated?

Cloud as a delivery vehicle is the next wave of the Internet, especially as automation, software techniques, and infrastructures adapt toward applications and servicing their performance more and more. The efficiencies of today are miles ahead of an insulated, on-premise software solution - a situation that gets much sweeter when security is architected into the infrastructure. However, we are not even close to being a truly application-centric world.

Truthfully, though, we need to focus on what the customer wants. Every model will be viable to various customers, so some software vendors may become irrelevant due to the cloud providing a better way to service the customer's needs. The cloud industry can be too hung up on terms such as hybrid, public, SaaS or PaaS. Instead, we have to focus on the customers' needs and their applications that run their business and give them competitive advantages operationally and provide a truly seamless experience.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Gleason: Platforms are important to reduce time-to-market for SaaS or internal use cases, and it's good to see the industry shifting from infrastructures being the center of the universe to how they can be architected to service applications in a more on-demand, dynamic, intelligent manner. But, again, where is security in the discussion? It's not anywhere to be found in the majority of industry conversations and vendor communications. It badly needs to be.

In addition to security, there are two other big to-dos that need to be addressed: orchestration and inter-cloud technology. To make applications work well across infrastructures, those infrastructures must work well together in an inter-cloud fashion. This brings us back to security. Businesses will have many clouds, as will their customers. The weakest link is the most insecure cloud, so change must happen to bring security into the larger, strategic conversations rather than focusing so much on architecting an infrastructure or specific software techniques.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Gleason: While cost has traditionally been a foundational benefit of the cloud, we believe that other factors can play a more important part in defining the cloud of tomorrow. We believe that the generalist cloud provider - those low-cost commodity clouds that created price competition and insecure clouds - are going to either be gobbled up or beaten up as the industry evolves from this generalist mentality to focus on specialist clouds that have a particular focus. For FireHost, that's security. We evolved out of the need for security and have created an infrastructure that provides an advanced security architecture, top security personnel and compliance expertise for customers that are security- and compliance-driven.

•   •   •

Todd Gleason, Vice President of Technology at FireHost, is a central figure in continuously innovating and architecting the secure cloud infrastructure for FireHost and its customers. He brings 15 years of global IT and R&D experience, including deep knowledge of security, cloud, networking, compute, virtualization, storage, and application delivery technologies.

Gleason is driven by the notion that customers ultimately care about servicing their applications to perform efficiently in a secure environment. With this in mind, Gleason has displayed a knack for understanding the latest technology trends in the industry, synthesizing what is applicable for FireHost's customers, and incorporating relevant technology into the company's cloud infrastructure to ensure businesses' applications and data are protected in a cutting-edge, secure cloud. Gleason has helped redefine industry expectations about performance, security, and compliance in the cloud. His creative approach to architecting FireHost's secure cloud proves that security can be incorporated without compromising infrastructure performance, which improves customers' risk management while maintaining thrifty usage of infrastructure resources.

Prior to his role with FireHost, Gleason worked as director of information technology at Panini America, formerly Donruss Trading Cards, which is now a subsidiary of the global Panini conglomerate. There he implemented a high-performance infrastructure and unique business applications enabling rapid high-quality production workflows and integration into the Panini global business. Gleason holds a degree in computer information systems from Remington College.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...