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Adobe Delivers New Storytelling App for iPad

Adobe (Nasdaq:ADBE) today announced Adobe Voice, a new animated video app for iPad that gives anyone the ability to create and share engaging video stories. Adobe Voice empowers people to inform, persuade or inspire others to action by using a combination of their own recorded voice, imagery, music and cinema-quality motion graphics and effects. Designed to help people make an impact online and across social networks — without requiring any filming or editing — Adobe Voice is ideal for creative professionals prototyping a project, nonprofits championing a cause, small business owners connecting with customers or students looking to create an interactive and engaging school report. Animated videos can be quickly shared via social media, email, personal blogs and websites by posting a single link and can be viewed on virtually any device.

Use the story starter wheel to help guide your storytelling process. (Photo: Business Wire)

Use the story starter wheel to help guide your storytelling process. (Photo: Business Wire)

Adobe Voice is available today, for free, from the App Store and leverages Adobe Creative Cloud to deliver a completely new iPad app experience.

Adobe Voice breathes new life into static presentation formats by including a user’s voice and leveraging Adobe’s award-winning technology. Specifically designed for the mobile experience, this new app features an easy-to-use interface and professional-grade production technology that makes crafting a clear, engaging and impressive animated video fun for everyone. Key features include:

  • Story starters and example videos to draw users into the experience with an inspirational video feed from the community; and a “wheel” of story ideas to provide helpful prompts that give meaningful structure right from the first click.
  • Beautiful graphics that can be added from a library of over 25,000 professionally designed icons, millions of images on the Web or a user’s own photos.
  • A cutting-edge graphics engine inspired by Adobe’s market-leading After Effects tool that automatically applies cinematic graphics to a story in real time, including motion blur, 3D, shadows and hundreds of other professional quality effects.
  • Animated themes, specially designed for all kinds of stories that can dynamically apply animation effects and make content come to life, from a dusty chalkboard drawing style to animated watercolor that looks like you’re literally painting images on screen. With just a single tap, selections can be made to make videos visually interesting.
  • A selection of music to help set the right mood for the message and automatically balance with the Adobe Voice recording to make it seem like it was captured in a professional sound booth.
  • A credits and attribution page that is automatically added to the end of all videos to ensure that every Creative Commons icon or image used is accounted for, so users don’t have to worry about usage rights.

Adobe Quote

Winston Hendrickson, vice president products, Creative Media Solutions, Adobe

  • “Adobe Voice puts the power of Creative Cloud's industry-leading video and audio technology into the hands of the masses. Our move to Creative Cloud has given us a much broader canvas for innovation and attracted many new users to Adobe. We believe Adobe Voice, and other mobile apps expected in the next few months, will continue the momentum we're seeing.”

Customer Quote

Jeff Larson, teacher at Balboa High School in San Francisco

  • “The story starter functions in Adobe Voice allow my students to quickly ascertain what their intent and purpose is. It gives them a nice framework, and guides them step-by-step through what they want to say. One of the things I really enjoy seeing is the students’ excitement about working together to tell and share stories and ideas with each other. As a teacher in a school that also has an integrated curriculum, I can see my students being able to use Adobe Voice in a variety of classes—quickly and immediately.”

Helpful Links:


Adobe Voice is available immediately as a free download in the App Store. The app requires iPad 2 or higher and iOS 7. To learn more about Adobe Voice, visit

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, and Creative Cloud are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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