|By Business Wire||
|April 29, 2014 09:30 AM EDT||
Smarter Remarketer, the leading provider of customer intelligence for multi-channel retailers, today announces the addition of Dean Abbott to its full time staff. Abbott, who is a co-founder of Smarter Remarketer and historically worked part time for the company, will retain his title of Chief Data Scientist while expanding the breadth and depth of Smarter Remarketer's machine learning and predictive analytical efforts that are the backbone of its platform.
“Our focus has always been developing highly valuable, pragmatic solutions that answer the questions that are foundational to our clients’ success,” said Abbott. “The last year has seen remarkable growth in our modeled insights including the ability to recognize the level of customer engagement with all digital storefronts. Whether this is a mobile app, website or even affiliates, we are actively predicting when a customer will purchase again, identifying attrition risk and helping clients understand marketing spend effectiveness though truly intelligent marketing attribution."
"With Dean’s full-time focus on Smarter Remarketer and collaboration with co-founder Angel Morales, we have a unique combination of subject matter expertise that unites retail and machine learning in ways that truly deliver the promise of omnichannel marketing,” said Howard Bates, Smarter Remarketer president and CEO. “Dean’s ability to lead and staff our customer intelligence efforts will allow us to increase the depth and velocity of the library of our models."
Abbott is an internationally recognized predictive analytics expert who brings more than 25 years of experience in data mining and advanced predictive analytics to the Smarter Remarketer team. Named among the top ten most influential people in data analytics by Data Science Central, Dean recently authored “Applied Predictive Analytics,” is the co-author of “IBM SPSS Modeler Cookbook,” and is a prominent keynote speaker on these topics at events such as Predictive Analytics World.
“There has never been more data available to the retailer defining who customers, visitors and ideal prospects are,” said Angel Morales, co-founder and chief innovation officer of Smarter Remarketer. “The challenge has morphed from simply gaining visibility to the data, into making that data tell the customer’s story. That is the beauty of Smarter Remarketer's approach. It's a blending of machine learning and high performance computing which not only drive business-critical insights, but also allow those insights to be seamlessly acted upon – be it on the websites, mobile sites and mobile apps, or by increasing the efficacy of email, display ad or even social media. We are delivering the promise of Omnichannel marketing."
This is the first hire Smarter Remarketer has made since securing $7 million in venture financing in a round led by Battery Ventures. Battery’s digital marketing technology portfolio includes companies such as ExactTarget (acquired: Salesforce), Marketo (IPO), Bazaarvoice (IPO), Neolane (acquired: Adobe), BlueKai and Sprinklr, among others.
This financing followed the posting of the company’s best-ever annual performance in 2013 that saw revenue growth of three times higher than the previous year and the introduction of the company’s SR2 Big Data platform, which allows retailers to engage individual website visitors in real-time based on up to several years’ worth of customer data, from behavioral through transactional.
About Smarter Remarketer
Founded in 2010, Smarter Remarketer is an industry leading customer intelligence and marketing automation company. Focusing on the top 1,000 multi-channel and online retailers, Smarter Remarketer solutions extend the capabilities of clients’ existing marketing ecosystems whether through email, onsite messaging, display ad or print. Smarter Remarketer does this by first giving marketers a platform to gather richer data on their customers, then modeling that data in real-time, creating easy-to-execute automated marketing campaigns that accomplish their goals. For more information, visit http://www.smarterremarketer.com/.
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