Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Locayta® Re-brands as ATTRAQT®

Locayta, a leading provider of eCommerce search, merchandising and recommendation technology, has today announced that it is changing its name to ATTRAQT and re-branding its merchandising platform as ATTRAQT Freestyle Merchandising. This completes the transformation of the business over the last few years from a provider of site search technologies, to today’s position as one of the UK’s leading providers of advanced online merchandising solutions to some of the world’s most successful retailers.

ATTRAQT Freestyle Merchandising is driving unprecedented online performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi, TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The technology enables eCommerce companies to control every facet of search, visual merchandising and product recommendations within a single platform – an offering that is unique in the marketplace.

ATTRAQT’s Freestyle Merchandising technology, which is compatible with all eCommerce systems and able to support sites in any language, has been proven to increase sales by up to 20 per cent. Clients are also reporting significant conversion increases within just months of implementation. A key feature of the system is Balance Factor®, a unique tool that enables the merchandiser to optimise, manually or dynamically, using behavioural data, their strategy to deliver not just the real time needs of the customer, but also the business objectives of the company at any given time.

The rebrand highlights ATTRAQT’s growing status as a market innovator in eCommerce solutions, with the company’s notable client list growing significantly year-on-year, a new office having opened in New York City in late 2013, and a confirmed reputation for excellence in client service and affordable, flexible eCommerce solutions.

Discussing the brand announcement today, CEO of ATTRAQT André Brown was keen to emphasise the unique nature of the company’s offering.

“Freestyle Merchandising is exclusive to ATTRAQT and represents an intelligent, profitable and constantly evolving approach to achieving the highly engaging experience online shoppers expect. We have enjoyed phenomenal success, particularly in the last two years with the explosion in online retail and felt the time was right to change the company name to one that better reflects the full scope of what ATTRAQT provides.”

Amongst clients experiencing the full power of ATTRAQT is Life Style Sports, who experienced a 33 per cent conversion increase almost immediately after implementing Freestyle Merchandising. According to Gordon Newman, the brand’s Head of eCommerce:

“The system is unbelievable. It generates powerful rules combined with the flexibility and speed to make changes and test new approaches with immediate results. It’s a superior product representing great value for money.”

Andre Brown added that ATTRAQT’s ethos will continue to underpin its technology advances with an absolute commitment to responsive, meaningful client service.

“Ultimately, the success of Freestyle Merchandising lies not just in the power of the technology itself, but also in its flexibility to the individual eCommerce strategy. It is therefore vital that as a service provider we work closely and meticulously with every client to adapt the tools to their business objectives. As we launch our new brand, we want to assure our current and prospective clients that the same high quality, personal service will continue, with the ultimate aim of delivering their competitive edge in the eCommerce market.”

About ATTRAQT Limited (formerly Locayta)

ATTRAQT is an industry leading provider of eCommerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2003 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.

ATRAQT has developed Freestyle Merchandising in response to the merchandising limitations imposed by many eCommerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour. More than 20 specific tools are offered within the platform, addressing multiple issues including visual merchandising, product sequencing, intelligent navigation, mobile search, cross-selling and upselling, auto-complete and spell correction, and product and accessory recommendations.

Supporting hundreds of retailing clients internationally, ATTRAQT’s Software as a Service technology has been proven to improve online sales by up to 20%. Clients including Boohoo, TESCO, Superdry, Prezzybox, Life Style Sports and Nicole Farhi have also publicly reported a consistent correlation between the implementation of ATTRAQT Freestyle Merchandising and dramatic increases in conversion rates.

www.ATTRAQT.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...