|By Marketwired .||
|April 5, 2014 09:03 AM EDT||
LAS VEGAS, NV -- (Marketwired) -- 04/05/14 -- NAB 2014 -- NVIDIA (booth SL 6825) today announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe® Creative Cloud video applications, such as Adobe Premiere Pro® CC, Adobe After Effects® CC, SpeedGrade CC, Adobe Media Encoder (AME), and Adobe Anywhere. The upcoming releases were revealed by Adobe at the National Association of Broadcasters (NAB) Show.
NVIDIA's GPUs are a "must-have" tool for Adobe video professionals -- enabling the fastest performance across the widest range of Creative Cloud applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have engaged in a long-standing effort to develop unmatched GPU-accelerated features designed for professional Video Editors, VFX artists and Colorists.
The latest version of Adobe Premiere Pro CC will add a significant speed and efficiency improvement to 4K workflows by enabling GPU debayering for real-time RED Camera media 4K playback on NVIDIA GPUs. Before this new GPU feature was added, Adobe Premiere Pro CC editors needed an additional dedicated RED ROCKET card. Fast GPU debayering is a boon for video editors, adding more choices for fluid video workflows while managing costs.
Additionally, the latest version of Adobe Premiere Pro CC offers new GPU-accelerated Mercury Playback Engine features for real-time playback, including Master Clip Effects to enable all changes to be applied to sub-clips, as well as Feathered Masking for automatic image tracking. These new GPU-powered features add to the growing list of GPU optimizations within Adobe Premiere Pro CC and throughout Adobe Creative Cloud applications.
Other key NVIDIA GPU-driven benefits for video editors using Adobe Creative Cloud include:
- NVIDIA GPU Optimization for Mac
CUDA performance optimizations for NVIDIA-accelerated Macs provide up to 30% faster Adobe Premiere Pro CC performance vs. an out-of-the-box configuration.*
- Adobe Anywhere
Adobe Anywhere's remote streaming and Mercury Playback Engine benefit from GPU-acceleration and exclusive support for NVIDIA Tesla-based server solutions.
- SpeedGrade CC
GPU acceleration throughout SpeedGrade CC, includes the Lumetri Deep Color Engine for seamless color grading workflows between SpeedGrade and Adobe Premiere Pro CC.
- Adobe After Effects CC
Exclusive NVIDIA GPU-accelerated 3D ray tracing in Adobe After Effects CC provides ultra-fast interactive 3D motion graphics performance. 3D ray tracing is based on NVIDIA's OptiX application acceleration engine.
- Adobe Media Encoder CC
Integrated GPU-accelerated Mercury Playback Engine speeds rendering tasks like scaling, pixel format conversions, and de-interlacing. It also speeds image processing output, such as watermarks and Lumetri "Looks."
"Video pros are constantly looking for speed, efficiency and a better interactive experience," said Simon Williams, director of strategic relations at Adobe. "Adobe leverages as much NVIDIA GPU compute and graphics performance as possible. The engineers at Adobe and NVIDIA collaborate to make sure that new features across Adobe Creative Cloud are infused with the added power to let video editors and motions graphics pros work in real time."
"GPU acceleration is one of the keys to a consistently powerful suite of Adobe Creative Cloud solutions for video pros. And that's why we continue to work so closely with Adobe to develop innovative new technologies that make it faster and more intuitive for creative pros to focus on making amazing productions," added Greg Estes, GM, Media & Entertainment and VP, Marketing, Pro Visualization for NVIDIA.
"NVIDIA's Quadro K6000 GPU is a great alternative for GPU-accelerated debayering, transitions, color grading and more for RED camera users," said Jarred Land, President, RED. "The addition of GPU debayering in Adobe Premiere Pro CC extends more workflow flexibility to video professionals with the RED camera while still leveraging the NVIDIA GPU features that they know and love."
The following demos will be available throughout NAB in the NVIDIA and Adobe booths, showcasing the power of NVIDIA's Kepler GPU architecture for the most powerful performance in Adobe Creative Cloud:
- Real-time playback of 4K playback of RED Camera workflows in Adobe Premiere Pro CC based on new NVIDIA GPU-Accelerated debayering without the need for a RED ROCKET card; demonstrated on an NVIDIA Quadro K6000-based workstation.
- Broadest range of Adobe Creative Cloud video and imaging workflows using tools such as SpeedGrade CC, After Effects CC, Adobe Media Encoder CC and Photoshop CC, enabled by NVIDIA GPUs; demonstrated on an NVIDIA Quadro K6000-based workstation.
- NVIDIA GPU optimizations for Mac and Adobe Creative Cloud video tools.
To learn more about NVIDIA and Adobe's collaborative relationship, watch this video.
Adobe at NAB
At NAB 2014, Adobe is announcing plans to significantly update all the video apps in Adobe Creative Cloud. These new major updates and innovations, expected to ship in the first half of the year, include Adobe Premiere Pro CC and Adobe After Effects® CC and are designed to make everyday tasks easier and faster enabling video professionals to create stunning videos, TV shows, films and commercials more efficiently. Adobe is also revealing new features for Adobe Anywhere, the collaborative workflow platform that empowers enterprise broadcast companies with distributed teams, using Adobe professional video apps, to work together as they access and manage centralized media and assets across virtually any network. See Adobe at NAB in Booth SL3910. Learn more at: http://adobe.ly/1hucPrO
NVIDIA at NAB
NVIDIA's GPU technology is enabling "4K your way" at NAB 2014. NVIDIA is the engine driving the media and entertainment industry, accelerating more than 150 software applications and turnkey solutions. Whether it's 4K or HD, cloud-based or workstations, desktop or mobile, broadcast or post, NVIDIA GPUs are the choice of creative professionals worldwide. See NVIDIA technology in action in booth SL 6825 at NAB, and in over 75 partner booths throughout the show.
Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company's technologies are transforming a world of displays into a world of interactive discovery -- for everyone from gamers to scientists, and consumers to enterprise customers. More information at nvidianews.nvidia.com and blogs.nvidia.com.
© 2014 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2560786
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2560790
For further information, contact:
Senior PR Manager, Pro Visualization
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 616
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 25, 2016 03:30 PM EDT Reads: 1,484
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 03:15 PM EDT Reads: 2,201
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,543
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 25, 2016 01:00 PM EDT Reads: 3,888
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,594
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 25, 2016 09:00 AM EDT Reads: 579
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,114
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 25, 2016 08:30 AM EDT Reads: 1,748
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 25, 2016 08:30 AM EDT Reads: 476
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 25, 2016 06:00 AM EDT Reads: 1,438
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,918
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,811
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,642
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,925
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,996
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,704
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Aug. 24, 2016 09:45 AM EDT Reads: 2,278
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Aug. 24, 2016 04:30 AM EDT Reads: 2,235
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 24, 2016 12:00 AM EDT Reads: 2,878