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Hitachi Data Systems Addresses Global Big Data Challenges in Media Workflows at NAB 2014 Conference

HDS Media and Entertainment Technology Showcases Creative Workflows With Adobe and Video Data Solutions for Leaders in Brazilian and Australian Cable

SANTA CLARA, CA -- (Marketwired) -- 04/03/14 -- Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), will showcase media solutions that tackle the exponential growth in data on a global scale. Among the 10 partnerships that will be highlighted, the company will demonstrate technologies adopted by Adobe, Foxtel and Globosat, including Hitachi NAS Platform and Unified Compute Platform solutions at NAB 2014.

"The increase in big data within media workflows and the challenges that it creates make it that much more important to speed up file delivery on budget. The concept of 'around the globe and on time' is now a real and pressing issue for IT managers in broadcast and post-production studios," said Dwight DeClouette, vice president of global sales, communications, media and entertainment, Hitachi Data Systems. "Together with our partners, we are pleased to offer innovative information solutions to some of the world's greatest media and entertainment companies."

"Adobe works with Hitachi Data Systems to provide our mutual customers a compelling platform for creative workflows using Adobe Anywhere," said Simon Williams, Director of Strategic Relations at Adobe. "With the power of Adobe Anywhere, enterprise workgroups can collaborate to create productions regardless of location."

As part of the highlighted partnerships, HDS will also announce that Globosat will centralize its media workflows on HDS infrastructure with over 3.6PB of online storage. Globosat is a 23-year-old Brazilian multichannel TV and satellite provider that belongs to Organizações Globo, which itself is one of the largest telecommunication and media groups in Latin America.

"By proposing accurate solutions and working with Globosat to overcome the natural project obstacles that arise in a project of this magnitude, HDS proved itself an important partner," said Robert Primo, technology director for Globosat. "The solution has not only helped us meet our business needs, but also helps to support our continued growth."

"Globosat's projects -- using our latest Hitachi NAS Platform 4100 to address their tape repository and their online edit workflows -- are a best-of-breed approach to attacking challenges in media delivery," said DeClouette. "We applaud Globosat and their entire team for their transition to this platform."

Foxtel was focused on adjusting workflows to reflect innovation around new content and services, a process HDS was able to support.

"What we've been able to do with the Hitachi pre-certified digital content delivery and management solution for broadcast is move away from a linear model where each time we wanted to add a new platform, we would add a new process, storage and infrastructure," said Nell Payne, director - broadcast technology at Foxtel. "We have been able to move to a progressive approach in which we have one workflow and the ability to spin out scalable new services extremely efficiently and with speedy time to deployment."

Whether the challenge is real-time production for broadcast, or how to archive and manage media repositories onsite or in the cloud, the goal at Hitachi Data Systems is to provide customers with the tools and software needed to solve these challenges. To prove this commitment, Hitachi Data Systems will be the Gold Sponsor of FIMS (Framework for Interoperable Media Services) at NAB, showcasing media workflow orchestration leveraging the FIMS repository services.

Additionally, Hitachi Data Systems will showcase its Hitachi Content Platform and Unified Compute Platform solutions at NAB, including the technologies adopted by Globosat and Foxtel. The company will feature demonstrations by 10 of its technology partners at the NAB 2014 Conference being held at the Las Vegas Convention Center, Las Vegas Nevada, in Booth #SL6822, April 7-10, 2014. Partners include PipelineFX, Scale Logic, V-Nova, SAN Solutions, Crossroads, Hitachi Solutions, Look Dynamics, HIS Korea, Qstar and Brocade.

About Hitachi NAS Platform

Hitachi NAS Platform is an advanced and integrated NAS solution. It is a powerful tool for file sharing as well as file server consolidation, data protection and business critical NAS workloads. Hitachi NAS Platform is well suited to data center environments as well as the workloads of medium organizations and remote data centers.

About Hitachi Data Systems Communications, Media and Entertainment Solutions

Hitachi Data Systems provides products and services specifically designed for CME environments. These solutions deliver dynamic capabilities that help customers deal with critical challenges in capacity, performance and reliability. The company's CME portfolio spans from the Hitachi NAS Platform to the highly scalable and reliable distributed object storage Hitachi Content Platform (HCP) and the intelligent, easy-to-manage Hitachi Unified Storage (HUS) family.

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About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With over 6,400 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at www.HDS.com.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company's consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

© Hitachi Data Systems Corporation 2014. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. All other trademarks, service marks, and company names are properties of their respective owners.

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Contacts:
U.S.: Chris Drago
Hitachi Data Systems
408-410-4591
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