Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels

Adobe Summit, the Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced a major new release of Adobe® Experience Manager, the market leader in Web experience management, including innovations for simplification of website re-platforming, dynamic asset delivery and mobile app development.

According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketers agree they need to reinvent themselves to succeed, and nearly three-quarters stated the top driving force behind this need for change is the expanded number of channels and platforms to reach audiences. Adobe has responded to the need for a more expedient development process for both web and mobile app marketing, delivering new capabilities through its Adobe Experience Manager solution for:

  • Sites — Touch-enabled interface simplifies the launch of web and mobile sites, and a newly imagined template approach can help reduce project time by up to 50 percent. New dashboards give marketers greater insight into the most effective content on online properties, while support for automated translation helps reach global audiences faster. Through integrations with leading commerce engines, Experience Manager provides organizations the flexibility to build rich experiences that lead to purchase on their commerce platform of choice.
  • Assets — Dynamic, interactive media experiences, including video, can now be authored and delivered across devices. Advanced video features now include the ability to add annotations and measure engagement. New workflows help streamline tasks such as photo shoots for campaign launches. Experience Manager Assets provides deeper integration with Adobe Creative Cloud, enabling Adobe’s leading digital media tools to store, sync and share assets with Adobe Marketing Cloud. Marketers can then use assets across Adobe’s digital marketing solutions, including Adobe Target, Adobe Campaign and Adobe Social, supporting the delivery of a consistent brand experience across all channels.
  • Apps — Combined with the new PhoneGap Enterprise (see separate release), Experience Manager provides the only mobile app development platform for both developers and marketers. Developers can quickly build cross-platform apps, such as for retail and financial services. Marketers can then use Experience Manager’s drag-and-drop interface to edit and add to apps, as well as push content updates from the web to apps. Marketers can also analyze app performance in real time through new, built-in integration with Adobe Analytics.
  • Communities — As brands shift focus to building communities — and loyalty — on their own online properties, Experience Manager delivers a full set of capabilities designed to support them at scale. Organizations are now empowered to easily moderate communities and help boost engagement with sentiment analysis. New machine translation provides community members the ability to select their language of choice, and helps marketers overcome communication barriers and grow brand advocates worldwide.
  • Forms — Large volumes of forms can be created, managed and made available as part of websites, mobile sites and mobile apps, with capabilities to adapt to device types and user responses. Forms can be integrated with business processes, helping government agencies, financial services organizations and others increase efficiency and improve response times.

The capabilities of Adobe Experience Manager are built on a unified platform, offering organizations the flexibility to deploy and manage digital experiences themselves or in the cloud via Adobe’s managed services.

Quotes

Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target, Adobe

  • “Digital experiences have extended well beyond the PC to tablets, mobile devices, social channels, digital glass, and even wearables. Whether searching a mobile site, diving into a favorite tablet app, or participating in an online community, consumers expect brands to provide a consistent, personal experience every time. Adobe Experience Manager, as part of the industry’s most complete set of marketing solutions, is uniquely positioned to continue defining the future and helping marketers succeed every step of the way.”

Ryan Bonifacino, vice president, Digital Strategy, Alex and Ani

  • “Alex and Ani is the world’s fastest growing multichannel retailer with an intensely loyal following of customers, so the digital marketing solutions we adopt have to be versatile and best in class. Adobe Experience Manager offers strong integration with Adobe Marketing Cloud and Creative Cloud, which empowers teams to develop and deliver insight-driven digital experiences across devices with the same personalized mindset as our products themselves. This enables companies like ours to align traditional and digital marketing strategies across sales channels to support accelerated business growth.”

Sandra Van Wormer, digital marketing director, DuPont

  • “At DuPont, we are the world's leading science company focused on solving the greatest challenges in food, energy and protection. To do this successfully we must reach our customers around the world in a way that resonates with them and addresses the challenges they face. Adobe Experience Manager helps us to fulfill our strategies by enabling digital experiences that are optimized, and that can be efficiently leveraged across languages and geographies.”

Chris Hansen, associate director of Digital Design and Development for Internet Sales, Verizon Wireless

  • “A top priority for us is offering customers the best user experience on any device. With advances in Adobe Experience Manager, new products can be delivered across more devices faster. We’re impressed by the new digital asset management capabilities, which offer greater flexibility and control, enable companies to manage and deliver assets more efficiently, as well as keep coordinated on the experiences being driven by multiple teams.”

Barbara Venneman, principal and Deloitte Digital national digital marketing leader, Deloitte Consulting LLP

  • “Converging forces in the industry continue to pressure organizations to establish an integrated marketing capability to engage with an increasingly savvy, informed, and multi-faceted customer. The product advances announced today by Adobe represent a significant step forward in helping marketers to more effectively and easily deliver personalized and consistent experiences across the customer’s channel of choice and in the customer’s preferred language.”

Bob Van Beber, senior vice president and Managing Director, SapientNitro

  • "Today's always-on and digitally-savvy consumer demands a connected and personalized user experience that cuts across channels and devices. We rely on Experience Manager to give our global marketers a robust framework and tool to bring their brand experiences to life across platforms in a very effective, efficient manner. We look forward to these enhancements to support our new capabilities and provide increased value to our customers."

Helpful Links

Availability

The new Adobe Experience Manager is expected to be available on a worldwide basis by the end of May 2014.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

1Digital Roadblock: Marketers Struggle to Reinvent Themselves” Adobe, March 2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...