Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Demandbase Adds $15 Million in New Financing to Accelerate Growth of Marketing Platform

Demandbase, Inc., the B2B targeting and personalization company, today announced it has closed a $15 million round of equity financing. Greenspring Associates, one of the world’s largest venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated (NASDAQ:ADBE). The new financing will help accelerate the growth of the company’s advertising solutions and fund additional innovations slated for release in 2014.

“Demandbase is disrupting a mega advertising market with a subscription-based advertising solution that is generating measurable returns for their customers,” said John Avirett, Partner, Greenspring Associates. “Few companies innovate at the pace of Demandbase and we believe they will be the marketing platform company to drive the convergence of adtech and marketing tech sectors.”

In 2013, the volume of web interactions managed by Demandbase’s cloud-based platform nearly tripled to more than 10 billion through connectors into more than 30 leading marketing solutions, including technologies from Adobe, Salesforce, Oracle and Marketo. The company’s proprietary Demand Side Platform (DSP) for B2B advertising grew at even a faster pace, scaling to more than five billion impressions per day with integrations to public advertising exchanges including Google, Microsoft, Facebook and multiple private exchanges. By combining adtech with common marketing technology solutions, Demandbase’s platform makes it possible for B2B marketers to serve ads to business audiences and target accounts across the web and then personalize experiences in real-time on their website, connecting the off-site and on-site experience.

“Real-time bidding (RTB) display ad spending has become a $4 billion dollar market in just a few years, but it had lacked a B2B solution,” said Chris Golec, CEO of Demandbase. "The Demandbase platform fills this void, and the new funding will help us accelerate innovation, grow our proprietary data assets, and extend our competitive advantage.”

To learn more about Demandbase, visit http://www.demandbase.com

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

About Greenspring Associates

Greenspring Associates, founded in 2000 with offices in Maryland and California, is one of the largest venture-only fund-of-funds managers in the industry today with 25 full-time employees and $2.7 billion in committed capital. The Firm is actively managing five global venture capital fund-of-funds, a dedicated late stage venture capital/growth equity direct investment fund and certain customized venture capital investment mandates. To identify and gain access to the world's top-performing managers and their leading later stage direct investments, Greenspring Associates leverages its deep industry relationships, value-added investment approach and proprietary due diligence processes, in an effort to provide its investors with a globally diversified portfolio capable of generating superior investment performance.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.