|By Marketwired .||
|March 14, 2014 12:00 PM EDT||
SAN MATEO, CA -- (Marketwired) -- 03/14/14 -- BrightEdge, the essential content marketing platform, today unveiled the Data Cube to provide companies with a powerful, expansive data set for more intelligent content marketing. The Data Cube indexes billions of terabytes of data, including content, rich media, search keywords, and social -- all at search engine scale -- to provide companies with the insights they need to make strategic business decisions that drive revenue. Until now, customers have only been exposed to a sliver of the massive Data Cube's intelligence. For the first time, customers can now seamlessly conduct competitive analysis and research market opportunities directly from the S3 platform.
"Data harvesting at this scale has traditionally been reserved for the Goliaths of enterprise technology," said Jim Yu, CEO of BrightEdge. "We've developed technology that can hold its own against massive enterprises to analyze and decipher how content and rich media perform against competitors. The Data Cube allows customers to utilize one of the most comprehensive and robust data sets available to content marketers to help them better understand their market and more effectively engage with their audience."
BrightEdge customers now have access to intelligence from the Data Cube, which powers BrightEdge's S3 platform. Key capabilities of the Data Cube include:
- Market Research: Marketers can now conduct more comprehensive industry research to assess how they match up to competitors and identify unforeseen content opportunities. Not only can marketers gain insight into what known competitors are doing in terms of keywords and content optimization, but they can also uncover content engagement activity in adjacent markets. Marketers now have their own search caliber tool to help them discover new opportunities and adjust their strategies to remain ahead of the competition.
- Competitive Analysis: Marketers can tap into billions of records to improve their content marketing efforts. This makes it easier for marketers to perform long tail keyword searches and identify new ways to tackle adjacent markets. This includes the ability to discover new keywords to target, and understand which keywords have the highest search volume. This intelligence equips marketers to develop more effective long-term campaigns to drive measurable business results.
- Integrated Workflow: Visibility into competitors' content activities is more streamlined than ever. Marketers no longer need to connect dots on their own because the Data Cube is fused with S3's optimization and content recommendations engine. This allows marketers to access important market insight and implement those learnings into their own marketing activities, directly from the S3 platform.
BrightEdge's investment in technology is core to its ability to provide the most comprehensive content marketing solution to more than 8,500 brands, including Microsoft, Adobe and Macy's. The company aggregates data at a scale that matches the capabilities of massive enterprise scale brands and is now delivering that data to marketers. Making available this rich data allows every company everywhere to experience the secret weapon behind the BrightEdge S3 platform and access the insights they need to drive revenue, operate more efficiently and grow their businesses.
"Weaving together granular data points from across the web is a massive challenge for even the most advanced technologists. We've not only succeeded at this, but we've also managed to do so in a public cloud," said Lemuel Park, CTO of BrightEdge. "Our unique data repository gives companies essential intelligence to make decisions based on competitive performance and demand in the market."
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge 8,500+ customers include global brands such as 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago and London.
Kristen Hay & Lauren Scherr
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