Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Three-Quarters of Consumers Say Organizations Don’t Care About Protecting Their Data, HyTrust Poll Shows

Most consumers just don’t believe that the personal and financial data they submit to corporations is safe. That’s the unmistakable takeaway from a new snap poll conducted by HyTrust Inc., the Cloud Security Automation Company. A staggering 72.5% of nearly 2,000 respondents offered a resounding “No” to the question: “Do you REALLY believe organizations care about your private data and keeping it safe and secure?”

While always in the news, the issue of information security has taken on greater urgency in recent months, due in part to a rash of high-profile data breaches. Brand-name retailer Target is still reeling from a series of revelations about the theft of confidential information late last year, with private data on some 100 million customers compromised. Neiman-Marcus, Michaels Stores, Adobe and White Lodging, among others, have also faced data breach issues. Beginning in mid 2013, unauthorized data theft of a different kind began hitting the headlines when it was revealed that Edward Snowden, a low-level contractor with the National Security Administration (NSA), was using his access privileges to illegally obtain huge amounts of classified information on government programs.

This survey, conducted by HyTrust, reveals the extent of the public’s unease with the level of data protection they want or expect. Most large organizations claim to have ironclad security measures in place, guided by strict industry guidelines and compliance mandates. Yet, as the poll results demonstrate, most consumers don’t have the confidence needed to ensure smooth business operations.

“A survey like this is basically a snapshot in time, not a full measure of public opinion, but the high level of distrust is still breathtaking,” said Eric Chiu, co-founder and president of HyTrust. “Many organizations maintain that they’re doing everything they can to protect private customer information, but the public at large believes otherwise. And in industries where data security is vital—retail, financial services and healthcare, for example—this lack of confidence will inevitably have a negative impact on the bottom line.”

Concerns about security are also being heightened by the ongoing mass-migration to cloud computing and virtualized infrastructures. While offering significant benefits ranging from far greater flexibility and scalability to cost reductions, there are also persistent questions about data security and privacy. The concentration of systems, networks and data naturally carries with it a concentration of risk. There have already been numerous cases of data theft and system crashes, in part because of the wide level of access granted to enable routine business operations. In fact, many of the major problems that have emerged recently stemmed from inside the organization, or by privilege hijacking or stolen credentials, and once the bad guys gain access this way, they look exactly the same as the good guys.

“Cloud security is not a simple or single issue—these are complex infrastructures with multiple levels of entry and egress, and ensuring the sanctity of the data requires a comprehensive strategy rather than a jumble of technologies and policies,” Chiu noted. “At HyTrust, we believe that optimal defense in the cloud needs to be based on a layered security approach involving five key areas, or requirements, as advised by industry experts and analysts. They are: Control and Visibility; Reporting and Management; Network and Endpoint Security; Data Security; and Platform Conditioning and Hardening. These combine to create a full-scale security strategy to secure systems end-to-end; stop breaches and misconfigurations; provide role-based monitoring to detect when bad things are happening and reduce the threat window; and encrypt data to make it unusable in the case someone gets past safeguards. Without these measures in place, organizations will continue to see the kind of erosion in consumer trust that this poll reveals.”

About HyTrust (www.hytrust.com)

CLOUD UNDER CONTROL

HyTrust is the Cloud Security Automation company. Its virtual appliances provide the essential foundation for cloud control, visibility, data security, management and compliance. HyTrust mitigates the risk of catastrophic failure— especially in light of the concentration of risk that occurs within virtualization and cloud environments. Organizations can now confidently take full advantage of the cloud, and even broaden deployment to mission-critical applications.

The Company is backed by top tier investors VMware, Cisco, Intel, In-Q-Tel, Fortinet, Granite Ventures, Trident Capital and Epic Ventures; and its partners include VMware; VCE; Symantec; CA; McAfee; Splunk; HP Arcsight; Accuvant; RSA and Intel Corporation.

HyTrust; HyTrust, Inc.; HyTrust Appliance; HyTrust Appliance Community Edition; HyTrust Cloud Control; “Virtualization Under Control”; “Cloud Under Control” and “Virtualization & Cloud Under Control” are all trademarks of HyTrust, Inc.

All other names and trademarks are property of their respective firms.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...