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Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

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Cartoon Network to Launch ‘Micro Network’ on Smartphones This Year

Cartoon NetworkCartoon Network will release an app later this year that will deliver original 15-second content bites — videos, games, polls, and trivia — solely to mobile devices, the company said Friday. Cartoon Network Anything, which the company calls a “micro-network,” aims to tackle the brand-new technology question of how to deliver device-specific content. As more and more of our television watching, game playing, news reading and attention turns to mobile devices, media companies are discovering that we use phones and tablets in very different ways. For example, tablets stay at home and more often act as a second or third television set than as a device for consuming content on the go. Some 80 percent of tablet usage happens at home, according to Adobe, and Motorola reported last year that more people watch shows and movies on tablets in the bedroom than they do on a television set.

Read the full story at The New York Times’ Bits Blog.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.