DUBLIN, Feb. 12, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/zszjhv/mobile_cloud) has announced the addition of the "Mobile Cloud Services Platforms: The Back-End of Mobile Apps" report to their offering.

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The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.

Mobile cloud services platforms are software suites that help enterprises create and manage APIs that extend data to mobile developers. These platforms also help mobile developers integrate APIs into their applications and support the network side or back-end of their apps. Over the past few years, vendors have focused on either servicing mobile developers with mobile back-end-as-a-service (mBaaS) solutions or enterprises with API management platforms. These types of platforms are quickly merging into a single offering connecting mobile developers with enterprise data and back-end services.

We expect the market for mobile cloud services platforms to grow from $579 million USD in 2013 to $4.4 billion USD in 2017. A large portion of the revenues generated from the market will be from API management and discovery services, where as back-end services will comprise a shrinking share of revenues.

Key Topics Covered:

1.0 Introduction
1.1 Macro Trends
1.2 What are Mobile Cloud Services Platforms?

2.0 Market Structure
2.1 API Creation and Management
2.2 Service Discovery and Aggregation
2.3 Utilities and Developer Support
2.4 Adjacent Markets & Alternate Approaches

3.0 Market Opportunity
3.1 Drivers
3.2 Barriers

4.0 Marketing Strategies
4.1 Top Down or Bottom Up
4.2 Business Models

5.0 Forecasts
5.1 API Creation, Management, and Discovery
5.2 Utilities and Developer Support

6.0 Competitive Analysis
6.1 Orchestrating APIs and Versioning
6.3 Granular Analytics and Tracking
6.4 Simplicity vs. Flexibility
6.5 Developer Relationships
6.6 Partnerships and Parents

7.0 Future Outlook
7.1 The Market Will Become Increasingly Crowded
7.2 Contextual Access to Multiple Data Sources Will Become Very Important
7.3 Client Side Development Tools Refocus On Client
7.4 The Shake Out
7.5 Industry Moving Away From the Long Tail
7.6 Business Models Will be Reengineered
7.7 Opportunity for Consolidation Platform

8.0 Recommendations
8.1 Vendors Providing Simple Utilities and Back-End Services Need Partners
8.2 Vendors Targeting Enterprises Should Take a Multi-Pronged Approach
8.3 Be Flexible and Innovate

9.0 Profiles
9.1 Apigee
9.2 Intel (Mashery & Aepona)
9.3 Layer 7/ CA
9.4 Stackmob
9.5 Parse / Facebook
9.6 Software AG

Companies Mentioned:

• 3Scale
• AOL
• ATT
• Adobe
• Aepona
• Amazon
• Apigee
• Apis.io
• AppMobi
• Appcellerator
• Axway
• Blue Via
• Ca
• Cloudmine
• DeltaCloud
• Deutch Telecom
• Dropbox
• Emergent One
• Exicon
• Facebook
• FeedHenry
• Google
• HP Cloud
• IBM
• Intel
• Kasabi
• Kii
• Kinvey
• Layer 7
• Lean Engine
• Mashape
• Mashery
• Microsoft
• MuleSoft
• Netflix
• OneApi
• Oneall
• Oracle
• Parse
• Programmable Web
• Rackspace
• RhoMobile
• SOA Software
• Salesforce.com
• Sencha
• Singly
• Socrata
• Software AG
• Stackmob
• Storage Made Easy
• Telefonica
• Tibco
• TokBok
• Twitter
• Unified Cloud API
• Vordel
• WSO2
• Yahoo

For more information visit http://www.researchandmarkets.com/research/zszjhv/mobile_cloud

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net