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Tealium Expands Senior Leadership Team to Help Drive Aggressive Global Growth Strategy

Leader in Enterprise Tag Management Adds CMO, CFO to Scale Operations Amidst Soaring Product Demand

SAN DIEGO, CA -- (Marketwired) -- 02/12/14 -- Tealium®, the No.1 provider of enterprise tag management and an innovator of solutions to help marketers unify the customer journey and drive more profitable digital interactions, today announced it has added two senior executives to help the company scale global operations amidst record sales and customer growth. Tracy Hansen, formerly of CA Technologies and NetApp, was appointed as CMO; Doug Lindroth, formerly of Limelight Networks and Memec, was appointed as CFO. Both executives join Tealium with strong track records of accelerating global growth and building category leaders.

"Tracy and Doug are seasoned leaders of high-growth technology companies and their experience will help accelerate our growth worldwide, while maintaining the quality-of-experience and customer focus that have earned us the market leadership position in enterprise tag management and digital data distribution," said Jeff Lunsford, CEO of Tealium.

Hansen brings more than 15 years of marketing expertise to Tealium, recently serving as the Senior Vice President of Marketing at CA Technologies, where she helped build the company's brand vision and re-position itself in the marketplace. Prior to that, Hansen was at NetApp, where she rose to the position of Vice President of Marketing over a 12-year tenure, helping guide the company to the dominant market position it holds today. While at NetApp, Hansen served as Senior Director of Interactive Marketing, giving her in-depth exposure to the digital marketing complexity and data unification issues that many marketers face today -- and are now solving through Tealium's market-leading solutions.

"For years, digital marketers have heard about the promise of integrated marketing and how technology would improve customer engagement and interaction, yet it always seemed like a future possibility. Now, with Tealium's innovation in tag management and customer segmentation, this vision is a reality," Hansen said. "Tealium eliminates data silos and strips away multi-vendor complexities, allowing marketers to better focus on their customers' needs and improve ROI. I couldn't be more excited to help accelerate Tealium's momentum in the marketplace and build upon the success already achieved by this organization."

Lindroth brings nearly 25 years of global financial experience to Tealium, including eight years as a public company CFO and board member. Lindroth served with Lunsford on the board of directors of WebSideStory (which was acquired by Omniture, and is now part of the Adobe Marketing Cloud) and as CFO of Limelight Networks. From 2003 to 2006, Lindroth was CFO and a board member of Memec Group, which was sold to Avnet. Lindroth started his career at KPMG.

Fueled by sales of Tealium's market-leading tag management solution and the September launch of Tealium® AudienceStream™, an audience segmentation and data distribution platform, Tealium achieved a record year in 2013. It increased revenue 140 percent from the previous year and more than doubled its enterprise customer base worldwide. Tealium now has hundreds of customers on five different continents, representing thousands of top brands. Other recent highlights include:

  • The only tag management vendor selected to Forbes Magazine's list of America's Most Promising Companies for 2014
  • The only tag management vendor honored as a Red Herring Global Top 100 Award Winner for 2013
  • Named a finalist in the running for New Technology of the Year by the members of the Digital Analytics Association, as part of the DAA Awards for Excellence program
  • Hosted a sold-out crowd at Digital Velocity 2014, the company's global annual user conference in San Diego. The event attracted more than 350 customers and strategic partners, and included thought leadership, customer success stories, valuable networking, and hands-on learning

For more information, please visit

About Tealium
Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution. Tealium brings order to marketing chaos and serves as a foundational data layer for all marketing cloud applications. Hundreds of top brands worldwide rely on Tealium to seamlessly manage their digital marketing deployments. Tealium also helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes' list of America's Most Promising Companies, and is also a recent winner of the 2013 Red Herring Global 100 Award. For more information, please visit

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