Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Tealium Expands Senior Leadership Team to Help Drive Aggressive Global Growth Strategy

Leader in Enterprise Tag Management Adds CMO, CFO to Scale Operations Amidst Soaring Product Demand

SAN DIEGO, CA -- (Marketwired) -- 02/12/14 -- Tealium®, the No.1 provider of enterprise tag management and an innovator of solutions to help marketers unify the customer journey and drive more profitable digital interactions, today announced it has added two senior executives to help the company scale global operations amidst record sales and customer growth. Tracy Hansen, formerly of CA Technologies and NetApp, was appointed as CMO; Doug Lindroth, formerly of Limelight Networks and Memec, was appointed as CFO. Both executives join Tealium with strong track records of accelerating global growth and building category leaders.

"Tracy and Doug are seasoned leaders of high-growth technology companies and their experience will help accelerate our growth worldwide, while maintaining the quality-of-experience and customer focus that have earned us the market leadership position in enterprise tag management and digital data distribution," said Jeff Lunsford, CEO of Tealium.

Hansen brings more than 15 years of marketing expertise to Tealium, recently serving as the Senior Vice President of Marketing at CA Technologies, where she helped build the company's brand vision and re-position itself in the marketplace. Prior to that, Hansen was at NetApp, where she rose to the position of Vice President of Marketing over a 12-year tenure, helping guide the company to the dominant market position it holds today. While at NetApp, Hansen served as Senior Director of Interactive Marketing, giving her in-depth exposure to the digital marketing complexity and data unification issues that many marketers face today -- and are now solving through Tealium's market-leading solutions.

"For years, digital marketers have heard about the promise of integrated marketing and how technology would improve customer engagement and interaction, yet it always seemed like a future possibility. Now, with Tealium's innovation in tag management and customer segmentation, this vision is a reality," Hansen said. "Tealium eliminates data silos and strips away multi-vendor complexities, allowing marketers to better focus on their customers' needs and improve ROI. I couldn't be more excited to help accelerate Tealium's momentum in the marketplace and build upon the success already achieved by this organization."

Lindroth brings nearly 25 years of global financial experience to Tealium, including eight years as a public company CFO and board member. Lindroth served with Lunsford on the board of directors of WebSideStory (which was acquired by Omniture, and is now part of the Adobe Marketing Cloud) and as CFO of Limelight Networks. From 2003 to 2006, Lindroth was CFO and a board member of Memec Group, which was sold to Avnet. Lindroth started his career at KPMG.

Fueled by sales of Tealium's market-leading tag management solution and the September launch of Tealium® AudienceStream™, an audience segmentation and data distribution platform, Tealium achieved a record year in 2013. It increased revenue 140 percent from the previous year and more than doubled its enterprise customer base worldwide. Tealium now has hundreds of customers on five different continents, representing thousands of top brands. Other recent highlights include:

  • The only tag management vendor selected to Forbes Magazine's list of America's Most Promising Companies for 2014
  • The only tag management vendor honored as a Red Herring Global Top 100 Award Winner for 2013
  • Named a finalist in the running for New Technology of the Year by the members of the Digital Analytics Association, as part of the DAA Awards for Excellence program
  • Hosted a sold-out crowd at Digital Velocity 2014, the company's global annual user conference in San Diego. The event attracted more than 350 customers and strategic partners, and included thought leadership, customer success stories, valuable networking, and hands-on learning

For more information, please visit www.tealium.com.

About Tealium
Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution. Tealium brings order to marketing chaos and serves as a foundational data layer for all marketing cloud applications. Hundreds of top brands worldwide rely on Tealium to seamlessly manage their digital marketing deployments. Tealium also helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes' list of America's Most Promising Companies, and is also a recent winner of the 2013 Red Herring Global 100 Award. For more information, please visit http://www.tealium.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2517747
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2517750

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.