|By PR Newswire||
|February 6, 2014 07:44 AM EST||
NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016, delivers a segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue.
Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings.
Video ad networks cleared 17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%.
The digital video advertising industry's roaring momentum toward workflow efficiency and big data utilization--enriching inventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizing inventory and media spend growth.
As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are responding with selling tools and issuing RFP's that address complex criterions for desirable automated trading outcomes.
The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google's properties) by year-end 2016.
The Q & A Forums are important complements to this data-rich study, with insights tendered by the sector's foremost innovators: Adobe Primetime, BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail, Martini, DG/MediaMind, Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others.
"This concentrated inventory, spend, business operations and sector analytics report is an investment vehicle for agencies, brands, publishers, operators, consulting practices, tech media services firms, VCs and investment banks," commented research director Paul A. Palumbo.
TABLE of CONTENTS
EXECUTIVE SUMMARY 1Efficiency and Confidence: the Market Is Optimizing Against Audience
Demographics, Screen Device and Impression Transparency 1
Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 – 2016 1
Digital Video Advertising Ecosystem 2
Digital Video Ad Spend Share by Tech Platform 2013 3
Digital Video Ad Spend: 2008 – 2016 4
Digital Video Ad Spend by Tech Sector: 2013 5
Aggregated Inventory and Media Spend Annual Percentage Change: 2008 – 2013 6
Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts,
and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 7
Digital Video Ad Clearing and Trafficking Ecosystem: Market Net Revenue Share
by Technology Segment 2008 - 2016 8
DIGITAL VIDEO ADVERTISING TERMINOLOGY and DEFINITIONS 9INTRODUCTION TO THE DIGITAL VIDEO ADVERTISING ECOSYSTEM 2014 - 2016 15
Efficiency and confidence: the Market Is Optimizing against Audience Demographics, Screen Device and Impression Transparency 15Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals2014 - 2016 15Video Ad Spend Summary Totals by Ad Clearing and Trafficking Segment: Unduplicated Spend Analysis 2008 - 2013 19Video Spend Economics and GRP Economies: Screen Depth Creates More Views, Greater Reach and In-Stream Inventory, Combined with Data-Enhanced Audience/Impression Analytics Brand Advertisers Want 20Rise of the Machines: Programmatic Systems Touch 27% of Digital Video Spend in 2013, Going Higher in 2014 – 2016 as Publishers Respond to Multi-Platform Buyers 21Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management 24IP-Based Authenticated Sign-In is Here, Though Currently a Makeshift Reality: Usage, Present and Future Video Spend Indicators 24Video CPMs: the Yin and Yang of Big Data, the Cross-Platform Inventory Surge, Greater Audience and Impression Transparency 26Business Operations and Topline Revenue Recognition; Calculation of Unduplicated Video Ad Spend and Post Publisher Payout "Net" Revenue 26Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges and RTBs Enable $7.2 Billion in 2013 Video Spend 27Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 30Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience and Impression Systems plus Data Analytics are in Fact Creating Greater Market Efficiencies 31A Thriving Ecosystem: Market Entrants, Positions, Technologies and Areas of Solutions Specialization 36Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Bidding Management, SSPs and DSPs: 2014 36Video Advertising Networks/Platforms: 2014 39Video Ad Trafficking Platforms: 2014 39Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: 2014 40The Video Advertising Ecosystem 2014: Market Positions and Business Models 41Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 44Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, RTBs: Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014 46Networks, Platforms and Bid Management Systems: Digital Video Inventory Analytics 2008-2013 48Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Access to Inventory 2008 - 2013/2014 50Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing Analysis 2008 - 2013 52Aggregated Digital Video Media Spend: Relentless Pursuit of Transparency/Efficiency Leads to Supply/Demand Equilibrium 54Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Aggregated Media Spend 2008 - 2013 57Digital Video Spend Growth by Technology Segment (Networks, Exchanges and Trafficking Platforms): Five-Year CAGRs reveal High Double-Digit Rates 59Video Ad Trafficking Platforms Deliver 55.9% of Sector Spend in 2013 61Video Ad Spend Summary Totals by Ad Clearing, Trafficking Segments: 2008 - 2013 63Digital Video Advertising: Business Models, Inventory Billing/Pricing Models and Business Operations 64Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 64Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts, and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 66Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 69Net Revenue/Platform Analysis Including AOL-Adap.TV 69Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 71Net Revenue Analysis Including AOL-Adap.TV and Google 71Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 74
SECTION ONE 75
Video Ad Networks/Platforms 2008 – 2016: Segment Dynamics 75Video Ad Networks Manage $1.25 Billion in 2013 Media Spend 76Video Ad Networks and Platforms: Unduplicated Video Spend Analysis 2008-2013 77Ad Networks: Video Media Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 80Video Ad Network Inventory Rose by 74.8% in 2013, Spend by 57.9% 81Video Ad Networks 2008 - 2013: Inventory and Spend Growth 81Five Year Analysis of Video Ad Network eCPMs Reflect Inventory Availability, Formats Supported (and Monetized) Plus Device Proliferation 84Video Ad Network CPM Analysis: 2008 - 2013 84Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 86Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 87Video Ad Networks 2008 – 2016: Media Operations and Total Platform Revenue 89Video Advertising Networks/Platforms: Annual Platform Revenue and Forecast 2008 - 2016 90Video Advertising Networks/Platforms: Post Publisher Payout Gross Margin Analysis 2008 - 2013 94Video Advertising Networks/Platforms: Total Platform Revenue and Forecast Analysis 2008 - 2016 95Q & A FORUM: EXECUTIVE EXCHANGE 96• BLINKX 96• JUN GROUP 102• MARTINI 109• NDN (News Distribution Network) 115• SETMEDIA 120• SUNDAYSKY 126• TREMOR VIDEO 131• VISIBLE MEASURES 136• YUME INC. 145
SECTION TWO 152
Video Ad Trafficking and Tech Platforms 2008 – 2016: Segment Dynamics 152Video Ad Trafficking Platforms Deliver $4 Billion in Video Ad Spend in 2013 153Video Ad Trafficking Segment: Unduplicated Media Spend Analysis 2008 - 2013 154Video Ad Trafficking Platforms Projected to Deliver $6.8 Billion in Video Spend by 2016 156Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 158Summary In-Banner Video Spend and eCPM Analysis: 2013 159Summary In-Stream Video Spend and eCPM Analysis: 2013 159Video Ad Trafficking Platforms: Inventory and Spend Growth 161Video Ad Trafficking Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 162Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013 164Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Total Inventory and In-Banner Video Share 2008 - 2013 165Video Ad Trafficking Tech Solutions Score $636.8 Million in 2013 Platform Revenue 166Ad Trafficking and Management Platform Revenue: 2008 - 2016 168Video Ad Trafficking/Platforms/Analytics/Services: Total Platform/Topline Revenue Analysis with Forecasts 2008 - 2016 169Video Ad Trafficking/Platforms/Analytics/Services 2008 - 2013: Gross Margin and Topline Revenue Analysis 2008 – 2013 170Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172Q & A FORUM: EXECUTIVE EXCHANGE 173• ADOBE PRIMETIME 173• adRise 178• BLACKARROW 182• DYNAMIX 189• DG/MediaMind 192• FREEWHEEL 199• JWPLAYER 209• MIXPO 212• POINTROLL 219• VINDICO 225
SECTION THREE 231
Video Advertising Auctions, Exchanges and RTBs 2008-2016: Segment Dynamics 231In a Deeply Screened World, Automation Reduces Complexity 231Automated/Programmatic Video Ad Spend at $1.96 Billion in 2013, up 60.6% 235Summary Totals by Video Ad Clearing Segment: Auctions, Exchanges, RTBs and Bid Management: Unduplicated Spend Analysis 2008 - 2013 236Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 237Auctions, Exchanges and RTB Efficiencies Are Driving the Segment toward Inventory and Spend Growth Equilibrium 238Digital Video Auctions, Exchanges and RTBs 2008 - 2013: Inventory and Spend Analysis 239Video Ad Networks 2008 - 2013: Inventory and Spend Growth 241Video Ad Trafficking Platforms: Inventory and Spend Growth 241Auction and Exchange Video Inventory Surpasses 436 Billion in 2013 241Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Unduplicated Inventory, Spend and eCPM by Transaction Solution 2008 - 2013 242Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Media Spend Value by Solution 2008 - 2013 243Video Auction, Exchange and RTB Net Revenue Analytics 2008 – 2013 244Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2013: Gross Margin and Media Clearing-Related Revenue Analysis 245Exchanges and Programmatic Trading Net Revenue Analysis: 2008 - 2013 246Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 247Auctions, Exchanges and RTBs: Net Revenue Comparisons 2008 - 2016 248Excluding Google Properties, the Independent Auction, Exchange and RTB Market Segment Is Forecast to Generate Net Revenue of $1 Billion in 2014 251Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 252Q & A FORUM: EXECUTIVE EXCHANGE 253• BRIGHTROLL 253• COLLECTIVE 260• KITARA MEDIA 265• LIVERAIL 269• MADISON LOGIC 275• ROCKET FUEL 280• SPOTXCHANGE 285• VIDEOLOGY 292
To order this report: Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 http://www.reportlinker.com/p02005751/Video-Ad-Tech-Systems-Inventory-Clearing-Trafficking-Spend-and-Business-Operations-Analytics-2014-–-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising
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