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Anametrix Names Analytics Industry Leader Barry Parshall SVP of Product Management

Anametrix, the first cloud-based, real-time marketing analytics platform, today welcomes Barry Parshall, veteran marketing and analytics leader, as SVP of product management. Parshall leads the company’s product strategy to extend real-time, multichannel-analytics capabilities that enable decision support for Global 2000 marketing organizations.


  • As head of product management, Parshall will work with the Anametrix engineering, data-science, professional-services and account-management teams, as well as the growing roster of Anametrix clients, to expand and enhance the company’s analytics product offerings. Designed to give marketing organizations access to powerful and flexible decision-support solutions, Anametrix marketing analytics go well beyond dashboards. Parshall will ensure Anametrix solutions not only deliver a clear picture of historical trends but also uncover hidden correlations and recommend the path to a better future through predictive and what-if analyses.
  • Parshall has been at the forefront of emerging technologies and innovations in business intelligence, web analytics and digital marketing, having served in a variety of senior, product-leadership roles during the past 25 years. Now he joins Anametrix at an important inflection point bringing a new cycle of innovation, which enables marketing organizations to analyze multichannel data from all sources in real-time to optimize return on marketing investment (ROMI).
  • Prior to joining Anametrix, Parshall was SVP of product management for iJento, a multichannel, customer-intelligence vendor that introduced solutions at the intersection of web analytics and business intelligence. He also worked at Adobe on the flagship Omniture solutions. Earlier in his career, he was head of product strategy at WebTrends from 2001 to 2009. He also served as lead product manager for Crystal Decisions, a business intelligence firm later acquired by Business Objects, and he served as VP of products for Micro Data Base Systems.
  • Parshall earned a B.S. in Mathematics, Computer Science, from Purdue University.


Pelin Thorogood, president and CEO of Anametrix

“Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics. He was on the front lines of innovation in business intelligence and web analytics and has experienced the massive transformation in the analytics market first hand. His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”

Jim Sterne, president, Target Marketing, and founder, eMetrics Summit and Digital Analytics Association

“In the dozen years I've known Barry, he has been a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data and knows how to convert that understanding into valuable products.”


LinkedIn for Barry Parshall:


Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

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