Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Bunchball Names Jesse Redniss, Chief Strategy Officer at Mass Relevance, to Advisory Board

Digital Leader With Proven Expertise in Multiplatform Marketing Shares His Perspective on the Importance of Content Marketing and Engaging Audiences

REDWOOD CITY, CA -- (Marketwired) -- 01/22/14 -- Bunchball, the pioneer and market leader in gamification, today announced that Jesse Redniss, chief strategy officer at Mass Relevance, is joining their Advisory Board. Redniss is an expert in creating increased customer traction as well as growing partnerships in the enterprise and will join executives from Atlassian, Plex Systems and Heidrick & Struggles in advising Bunchball's senior team.

The recipient of the 2013 TV of Tomorrow's Individual Leadership award as well as the Social TV Marketer of the Year award in both 2012 and 2013, Redniss is an Emmy-nominated trendsetting entertainment executive with 14 years of experience in brand building, creative development and marketing. During his tenure as senior vice president of NBC Universal at USA Network, Redniss pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations with the help of Bunchball's Nitro gamification platform.

"Historical approaches to creating brand loyalty are no longer effective and need to significantly evolve in order for enterprises to sustain and grow their audiences. Engagement through content is the name of the game in today's competitive environment," said Jim Scullion, CEO, Bunchball. "What is most impressive about Jesse is his innovative approach and strong track record in applying gamification technology to deliver superior experiences that keep people coming back time and time again, creating and sustaining brand loyalty through new digital channels. We are looking forward to working closely together to achieve more award-winning initiatives that drive business results for our clients."

Bunchball's founder and chief product officer, Rajat Paharia, sat down with Redniss to discuss his past as a Bunchball client, his thoughts on gamification, and his vision for content marketing heading into 2014.

Paharia: As a former client, what initially attracted you to Bunchball and brought you back to join the Advisory Board?

Redniss: I'm particularly excited about the opportunity Bunchball has to drive the future growth of gamification. I experienced firsthand the results Bunchball's platform can drive when I was at USA Network and am also familiar with how gamification has created results for some of the world's best-loved companies including The Coca-Cola Company, Ford and T-Mobile. Bunchball's client base is incredible, and the fact that the company's was first to market, as well as the strategic focus from the executive team, have created a proven product and positioned the company well for a big win this year and in the future.

Paharia: What about gamification specifically interests you?

Redniss: What is really compelling to me is how the backbone of gamification's philosophy is the focus on human motivational science and engagement. What's amazing is that, while the gamification industry was founded only a few short years ago, today, the entire marketplace has caught on and is moving in the direction of experience and content marketing, with a distinct focus on psychological engagement. Gamification has a huge role to play in this, because gamified environments enable marketers to tell their stories and create engaging experiences, which in turn draw people in, ultimately creating brand loyalty.

Paharia: How have you seen gamification evolve throughout your time at USA Network, and now at Mass Relevance?

Redniss: Over the past several years, I've seen the term, "gamification" evolve from a buzzword to become the definition of an engagement platform. Rajat, something you are famous for saying that has always resonated with me is that gamification eventually will just be called "good design." Every major company in the world is looking for the ability to tell compelling stories and engage with their target audiences, and gamification is a highly effective way to do that.

Paharia: What do you see as the benefits gamification can bring to both consumer brands and the enterprise?

Redniss: Gamification gives consumer brands and enterprises alike a platform for engaging their audiences with content, and motivational tools to keep them coming back. Additionally, it gives companies the power of big data and the insights that come with that data to create a competitive advantage. It's a smart, strategic move for any company looking to connect with their audience.

Paharia: Gamification often encounters criticism for being a fad, or a stunt -- what is your point of view on gamification's staying power and effectiveness over the long term?

Redniss: Gamification is not a fad; it's an enduring path. Many of the companies I've worked with have had a difficult learning curve to overcome in adopting new technologies like gamification, but once they do, they immediately realize the power of loyalty and fan activation. Gamification enables marketers and employers to create a direct, engaging connection with people, and once you establish this rapport, you need to have an always-on strategy. As we saw in the early days of social media, you can't just establish a channel and then abandon it, you need to set up a foundation and then continually feed it with the content your audiences want to engage with, and create ways to sustain that engagement so they remain loyal to your brand. I see gamification as a foundational platform for all marketers and employers to create this lasting loyalty and drive powerful business success as a result.

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and Salesforce.com, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...