Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Bunchball Names Jesse Redniss, Chief Strategy Officer at Mass Relevance, to Advisory Board

Digital Leader With Proven Expertise in Multiplatform Marketing Shares His Perspective on the Importance of Content Marketing and Engaging Audiences

REDWOOD CITY, CA -- (Marketwired) -- 01/22/14 -- Bunchball, the pioneer and market leader in gamification, today announced that Jesse Redniss, chief strategy officer at Mass Relevance, is joining their Advisory Board. Redniss is an expert in creating increased customer traction as well as growing partnerships in the enterprise and will join executives from Atlassian, Plex Systems and Heidrick & Struggles in advising Bunchball's senior team.

The recipient of the 2013 TV of Tomorrow's Individual Leadership award as well as the Social TV Marketer of the Year award in both 2012 and 2013, Redniss is an Emmy-nominated trendsetting entertainment executive with 14 years of experience in brand building, creative development and marketing. During his tenure as senior vice president of NBC Universal at USA Network, Redniss pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations with the help of Bunchball's Nitro gamification platform.

"Historical approaches to creating brand loyalty are no longer effective and need to significantly evolve in order for enterprises to sustain and grow their audiences. Engagement through content is the name of the game in today's competitive environment," said Jim Scullion, CEO, Bunchball. "What is most impressive about Jesse is his innovative approach and strong track record in applying gamification technology to deliver superior experiences that keep people coming back time and time again, creating and sustaining brand loyalty through new digital channels. We are looking forward to working closely together to achieve more award-winning initiatives that drive business results for our clients."

Bunchball's founder and chief product officer, Rajat Paharia, sat down with Redniss to discuss his past as a Bunchball client, his thoughts on gamification, and his vision for content marketing heading into 2014.

Paharia: As a former client, what initially attracted you to Bunchball and brought you back to join the Advisory Board?

Redniss: I'm particularly excited about the opportunity Bunchball has to drive the future growth of gamification. I experienced firsthand the results Bunchball's platform can drive when I was at USA Network and am also familiar with how gamification has created results for some of the world's best-loved companies including The Coca-Cola Company, Ford and T-Mobile. Bunchball's client base is incredible, and the fact that the company's was first to market, as well as the strategic focus from the executive team, have created a proven product and positioned the company well for a big win this year and in the future.

Paharia: What about gamification specifically interests you?

Redniss: What is really compelling to me is how the backbone of gamification's philosophy is the focus on human motivational science and engagement. What's amazing is that, while the gamification industry was founded only a few short years ago, today, the entire marketplace has caught on and is moving in the direction of experience and content marketing, with a distinct focus on psychological engagement. Gamification has a huge role to play in this, because gamified environments enable marketers to tell their stories and create engaging experiences, which in turn draw people in, ultimately creating brand loyalty.

Paharia: How have you seen gamification evolve throughout your time at USA Network, and now at Mass Relevance?

Redniss: Over the past several years, I've seen the term, "gamification" evolve from a buzzword to become the definition of an engagement platform. Rajat, something you are famous for saying that has always resonated with me is that gamification eventually will just be called "good design." Every major company in the world is looking for the ability to tell compelling stories and engage with their target audiences, and gamification is a highly effective way to do that.

Paharia: What do you see as the benefits gamification can bring to both consumer brands and the enterprise?

Redniss: Gamification gives consumer brands and enterprises alike a platform for engaging their audiences with content, and motivational tools to keep them coming back. Additionally, it gives companies the power of big data and the insights that come with that data to create a competitive advantage. It's a smart, strategic move for any company looking to connect with their audience.

Paharia: Gamification often encounters criticism for being a fad, or a stunt -- what is your point of view on gamification's staying power and effectiveness over the long term?

Redniss: Gamification is not a fad; it's an enduring path. Many of the companies I've worked with have had a difficult learning curve to overcome in adopting new technologies like gamification, but once they do, they immediately realize the power of loyalty and fan activation. Gamification enables marketers and employers to create a direct, engaging connection with people, and once you establish this rapport, you need to have an always-on strategy. As we saw in the early days of social media, you can't just establish a channel and then abandon it, you need to set up a foundation and then continually feed it with the content your audiences want to engage with, and create ways to sustain that engagement so they remain loyal to your brand. I see gamification as a foundational platform for all marketers and employers to create this lasting loyalty and drive powerful business success as a result.

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and Salesforce.com, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...