Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Samsung Launches the NX30 Camera alongside First Premium “S” Lens

Samsung Electronics Co., Ltd announced today the professionally-inspired NX30 compact system camera, featuring high quality images and with faster than ever performance. Samsung also expanded its line of NX lenses with the introduction of its first “S” Series premium lens.

"The NX30 continues the evolution of our award-winning NX series of cameras, bringing with it new and improved features such as a better imaging processor and our advanced SMART Camera offering. Not only does this camera deliver the performance users demand, it is also easy-to-use so that moments are never missed,” said Myoung Sup Han, Executive Vice President and Head of the Imaging Business Team at Samsung Electronics. "The NX30 allows photographers to shoot with confidence, providing a seamless ability to capture moments and share them immediately, delivering exceptionally beautiful photographs while creating an unmatched photo-sharing experience.”

Image Quality at the Core

High quality images with rich color are guaranteed with the advanced 20.3MP APS-C CMOS Sensor. Delivering shots that are bursting with sharp detail and intense colors, the large sensor is ideal for creating rich images with dramatic foreground and background blur, providing professional quality imaging that ignites the visual senses. Featuring the Samsung NX AF System II that boasts fast and accurate auto focusing, this new model ensures all moments, including fast-moving scenes and subjects that make up the beauty of everyday life, will never be missed.

Capturing short-lived, fast-paced moments in perfect clarity is achievable with the NX30's exceptionally fast 1/8000 sec Shutter Speed and the 9 frame per second (FPS) Continuous Shooting function. These features help to further break down the action and capture movement beyond what the eye can see so that each split second can be appreciated.

Featuring a unique, Tiltable Electronic Viewfinder (XGA, 2,359K-dot resolution), the NX30 makes it easier than ever to discover a new perspective. Whether crowds are obstructing the shot or a more creative angle is desired, the 80 degree tilt means that different viewpoints are simple to achieve. With the ability to move from side to side up to 180 degrees, and upward and downward up to 270 degrees, the NX30's 76.7mm (3.0-inch) Super AMOLED Swivel and Touch Display offers flexible angles which are especially useful for self-shooting, whether for stills or video capture.

Smart Connectivity, Tag & Go

Building on the successes of Samsung's market leading SMART Camera technology, the NX30's NFC and Wi-Fi capabilities offer the next-generation of connectivity, making it is easier than ever to take advantage of a host of intuitive sharing features. The ‘Tag & Go’ function lets users tap and share memories instantly and easily, pairing the NX30 with NFC enabled smartphones and tablets.

The Photo Beam feature allows the transfer of an image or video to a smartphone or tablet by simply touching the two devices together with no other configuration needed. MobileLink lets users select multiple images to send to four distinct smart devices at one time, so everyone can treasure photos without the need to take repetitive shots on each individual device. AutoShare automatically sends every photo you take instantly to your smartphone or tablet and the Remote Viewfinder Pro function enables control of the NX30 from a smartphone, allowing the user to zoom and snap shots remotely yet still have full visibility of the scene, opening up new photographic possibilities. Manual settings can still be accessed, including shutter speed and aperture, so that photographers can retain camera control yet have another option as to how they want to frame their shot.

Dropbox, the popular web storage service is pre-loaded on the NX30 in selected regions – making it the first camera-specific device to offer direct-to-Dropbox uploading. Additionally, users of the NX30 in select regions can upload directly to Flickr, the full resolution photo sharing site – another first in a camera-specific device. Using the advanced connected features of the NX30, images can be uploaded automatically so that snap happy photographers will not need to be concerned with filling up their memory cards ever again.

Experience Life from all Angles

The NX30 includes the sophisticated next-generation DRIMeIV Image Processor and a powerful DSP imaging engine that brings an unmatched shooting experience and Full HD 1080/60p movie capabilities. The high light sensitivity of the NX30, with a range from ISO100-25600, produces stunning images even in low light conditions and with OIS Duo technology, steady shots for better movie recording are guaranteed, even while on the move. The innovative technology provided by the DRIMeIV Image Processor also enables the 3D capture of scenes and subjects via the Samsung 45mm F1.8 2D/3D lens, letting memories live on through lifelike 3D images and videos displayed on compatible 3D devices. The introduction of OLED Color to the NX30 records the ultimate contrast and real colors, to make it possible for you capture landscapes that are rich and portraits with natural tones.

Advanced video features make the NX30 the ideal solution for movie makers searching for a compact yet high performing camera. In addition to Full HD Video Stereo Recording, the NX30 supports a standard 3.5mm microphone input for high quality audio capture while shooting movies. The Audio Level Meter appears on the display so you can continuously monitor the input level status while recording. In addition, the input level can be manually adjusted to ensure optimal audio quality. Moreover, the NX30 is also perfect for advanced video enthusiasts because of its HDMI live streaming with Full HD 30p output that makes it easy to connect with a large screen, recorder, and other HDMI devices.

Intuitive design is a central feature of the NX30. Two dedicated Custom Modes can be accessed on the mode dial, so that preferred camera settings can be retrieved quickly, while ten additional custom settings can be stored on the camera. The separate drive dial also provides instant access to a selection of popular modes, including continuous shooting, bracketing and self timer. It is therefore fast and simple to select the ideal settings for a shot, meaning that there is no delay in capturing the perfect image.

Through Samsung's innovative i-Function system, advanced camera settings such as shutter speed and aperture can be accessed with the touch of one button. For more experienced photographers, i-Function Plus lets users are able to reprogram existing buttons with their preferred and frequently used settings.

The powerful new SEF 580A TTL external flash with a Guide Number of 58 makes it simple to capture perfect shots, allowing light to travel further and wider. The high speed flash sync mode allows for flash with shutter speeds faster than 1/200 of a second, ideal for brightly lit scenes with selective depth of field. Additionally, this new flash supports wireless strobe sync, bringing an added dimension to images with light that looks natural.

Premium and Professional Quality in any Situation: 16-50mm F2-2.8 S ED OIS Lens

The new Samsung 16-50mm F2-2.8 S ED OIS lens allows photographers of all skill levels to achieve professional image quality through a myriad of new and advanced features. It is the first Premium “S” Series lens, which signifies end-users will be given superior optical-technology to meet their photography needs. Its versatile standard zoom angle of view allows for flexibility to take photos at frequently desired angles and vantage points, without limitations on what is captured. The 16-50mm has an extremely bright aperture (F2.0 at 16mm; F2.8 at 50mm) making it the brightest 3X zoom among equivalent class lenses, adding-value to the overall picture-taking experience and imaging results. Splash and dust proof, this lens is designed to deliver quality results even in extreme, harsh conditions.

This lens features an Ultra-Precise Stepping Motor (UPSM), improved from the conventional Stepping Motor (SM), that is 3X more precise in its ability to control and focus on subjects. Coupled with its optical image stabilizer and combination of three aspherical (ASP) lenses, two extra-low dispersion (ED) lenses, and two eXreme High Refractive (XHR) lenses, the 16-50mm F2-2.8 S ED OIS has the ability to take a steady shot and produce an exceptional photo with ultimate clarity and detail. The combination of these advanced elements work together to enhance the results from the lens. The ASP lenses reduce and nearly eliminate spherical aberration, whereas the ED elements reduce chromatic aberration and the XHR allows for a more compact and light lens.

Excellent Imagery Everyday: 16-50mm F3.5-5.6 Power Zoom ED OIS lens

The new 16-50mm F3.5-5.6 Power Zoom ED OIS lens was designed for everyday use as well as for photographers who often travel and desire quality and compactness. It is lightweight, weighing only 111g with a compact 31mm frame and a modern and simple design. It is available in two colors (Black and White). With an outstanding wide angle optical performance, the 16-50mm F3.5-5.6 Power Zoom ED OIS lens includes Silent Auto Focusing and a low zooming noise, excellent for capturing video which is clear and undisturbed by the noise of the mechanism.

A vital feature of the new lens is its quick control made possible through an Electro zoom with a seesaw type button. This unique feature allows photographers to simply click to zoom and take a photo from any view or angle, similar to a compact camera experience. The smooth zooming operation, applied from the high-end camcorder not only creates superb pictures, but enables high-quality videos. The intuitive operating mechanism, i-Function and UPSM help to take more precise pictures, while the Optical Image Stabilization reduces the blur associated with camera movement adding to the appeal of this lens.

Please visit our CES booth to experience this future technology firsthand. Samsung's product line will be displayed from January 7-10 at booth #12004 in the Central Hall of the Las Vegas Convention Center.

Full details, video content and product images are available at the Samsung microsite at http://www.samsungces.com, http://www.samsungmobilepress.com, or mobile site at http://m.samsungces.com, http://m.samsungmobilepress.com as well.

Note to Editors

NX30 Product Specifications

         
Image Sensor       20.3 effective megapixel APS-C CMOS sensor
Display       76.7mm (3.0-inch) Super AMOLED Swivel and Touch Display

FVGA (720x480) 1,037k dots

View finder       Tiltable EVF w/Eye Contact Sensor, (tilting upward by 80 degrees)

XGA (1024x768) 2,359dots

ISO       Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
Image      

JPEG (3:2):20.0M (5472x3648), 10.1M (3888x2592), 5.9M (2976x1984),

    2.0M (1728x1152), 5.0M (2736x1824): Burst mode only

JPEG (16:9):16.9M (5472x3080), 7.8M (3712x2088), 4.9M (2944x1656),

    2.1M (1920x1080)

JPEG (1:1):13.3M (3648x3648), 7.0M (2640x2640), 4.0M (2000x2000),

    1.1M (1024x1024)

RAW : 20.0M (5472x3648)

* 3D Image Size : MPO, JPEG (16:9) 4.1M (2688x1512), (16:9) 2.1M (1920x1080)

Video       MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)

1920x1080, 1920x810, 1280x720 , 640x480, 320x240(for Sharing)

Video Output       NTS, PAL, HDMI 1.4a
Value-added Features       Tag & Go (NFC/Wi-Fi): Photo Beam, AutoShare, Remote View Finder Pro,

Mobile Link

      SMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone,

Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face, Multi-Exposure, Smart Jump Shot

      3D still image & video capturing
      i-Function in Lens Priority Mode: i-Depth, i-Zoom (x1.2, 1.4, 1.7, 2.0), i-Contrast
      Built-in Flash (Guide Number 11 at IOS100)
Wi-Fi Connectivity       IEEE 802.11b/g/n support Dual Channel (SMART Camera 3.0)

 

  • AutoShare
  • SNS & Cloud (Dropbox, Flickr, Facebook, Picasa, YouTube)
  • Email
  • Auto Backup
  • Remote Viewfinder Pro
  • MobileLink
  • Samsung Link
  • Group Share
  • Direct Beam
  • HomeSync (Available in selected regions)
  • Baby Monitor

Note - The availability of each service may differ by country.

NFC       Advanced Passive NFC(Wired NFC)
Bundle PC software       iLauncher, Adobe® Photoshop® Lightroom® 5
Storage       SD, SDHC, SDXC, UHS-1
Battery       BP1410 (1410mAh)
Dimension (WxHxD)       127 x 95.5 x 41.7mm (excluding the projection part)
Weight       375 g (without battery)
     

SAMSUNG 16-50mm F2 - 2.8 S ED OIS Specifications

         
Focal Length       16 - 50mm (equivalent to 24.6-77mm in 35mm format)
Elements in Groups       18 elements in 12 groups (3 Aspherical lens, 2 Extra-low Dispersion lens, 2 Xtreme High Refractive Lens)
Angle of View       82.6°- 31.4°
Aperture       F2-2.8 (Min. F22), (Number of Blades : 9 , Circular Aperture Diaphragm)
Optical Image Stabilizer       Yes
Minimum

Focus Distance

      0.3m
Maximum Magnification       Approx.0.19X
i Scene       Beauty, Portrait, Children, Backlight, Landscope, Sunset ,Dawn, Beach & Snow,

Night

Value-added Feature       UPSM, Splash Dust Proof
Lens Hood       Yes
Filter Size       72mm
Mount Type       NX Mount
Dimension (DxL)       81 x 96.5mm
Weight       622g
     

SAMSUNG 16-50mm F3.5-5.6 Power Zoom ED OIS Specifications

         
Focal Length       16 - 50mm (equivalent to 24.6-77mm in 35mm format)
Elements in Groups       9 elements in 8 groups (4 Aspherical lens, 1 Extra-low Dispersion lens)
Angle of View       82.6°- 31.4°
Aperture       F3.5-5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Optical Image Stabilizer       Yes
Minimum

Focus Distance

      0.24m(Wide), 0.28m(Tele)
Maximum Magnification       Approx.0.24X
i Scene       Beauty, Portrait, Children, Backlight, Landscope, Sunset,Dawn ,Beach & Snow,

Night

Value-added Feature       UPSM (Focus), DC (Zoom)
Lens Hood       No
Filter Size       43mm
Mount Type       NX Mount
Dimension (DxL)       64.8 x 31mm
Weight       111g
     

SAMSUNG ED-SEF580A Flash light Specifications

         
Number       58 (ISO100, 105mm)
Flash coverage       24-105mm
Power Ratio       1/1, 1/2, 1/4, 1/8, 1/16,
1/32, 1/64, 1/128, 1/256
Power Source       AA*4(Alkaline, Ni-MH,
Oxyride, Lithium (FR6)
Recycling Time
(New battery)
      Alkaline max 5.5sec,
Ni-MH max 5.0sec(2500mAh)
A number of flashes       Alkaline min 150fls,
Ni-MH min 220fls (2500mAh)
Flash duration (Automatic)       max 1/125, min 1/33,000
Flash duration

(Manual)

      max 1/125, min 1/33,000
Lamp Light Voltage       Blinking 285V, Lights 330V
Bounce       UP 0, 45, 60, 75, 90˚
CC 0, 60, 90, 120˚
CCW 0, 60, 90, 120, 150, 180
Exposure control system       A-TTL, Manual
Color Temperature       5600 ± 500K
AF Assist Beam       O (1.0m ~10.0m) (TBD)
Auto Power Zoom       24, 28, 35, 50, 70, 85, 105mm
Manual Zoom       24, 28, 35, 50, 70, 85, 105mm
Camera Mount       Samsung Original
Flash Covering Angle       24mm(R/L 78˚,U/D 60˚),
105mm(R/L 27˚,U/D 20˚)
High-Speed Sync       Yes
Wireless       Yes (4ch, 3Group)
Other       Graphic LCD, Power Save, Multiflash

Modelling light, Wide-angle diffuser

     

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.