Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"

LONDON, Dec. 30, 2013 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"

Overview:

The retail industry is speedily evolving with spectacular changes in consumer buying behavior. Retailers need to have new strategies to satisfy their customers and enrich their buying experience. Online shopping is getting popular day by day and it is more popular than ever, but brick-and-mortar stores still dominate and have a larger share of the pie. Retailers are now thinking that they need to make their stores more attractive to shoppers who are completely satisfied shopping online.

Showrooming is the practice of checking out products in a traditional brick and mortar retail store without buying it and then shopping online to get a lower price for the same item. Online stores usually offer lesser prices than their brick and mortar counterparts, because they do not have the same overhead expenses.

This research addresses retail, in-store challenges and concerns including the so called "showrooming" trend. The report evaluates solutions to improve in-store sales, increase shopper loyalty, and overall engagement. These solutions include mobile shopping applications, friend locator and recommended buying, location-based marketing/advertisements, embedded entertainment (also known as "gamification"), social commerce, data intelligence, and more. The report provides retailer strategies and solutions. The report also evaluates the anticipated evolution to the smartphone enabled, socially connected, entertained shopper.

This report is a must-read for anyone involved in retail sales, in-store merchandising, mobile commerce, and smartphone applications.

Target Audience:

Mobile network operators
Mobile commerce companies
Wireless handset manufacturers
Retail consumer goods companies
Application development companies
Corporate and Institutional Investors
Embedded entertainment companies
Mobile marketing/advertising companies

Companies in Report:

ABC Carpet
Adobe
Alibaba
Amazon
American Express
Android Headlines
Apple
Appliances Online
Babble
Barnes & Noble
Best Buy
BI Intelligence
Bloomingdale
Bloomingdales
Charmin
Costco
Currys
eBay
Engadget
Epilogue
Fab
Facebook
Forrester
Gilt
Google
Groupon
Habitat
Hewlett Packard
Home Depot
Instagram
Jack Threads
JC Penney
JiWire
John Lewis
LivingSocial,
Macy's
Marketforce Inc
Marketoonist
Marks & Spencer
Mckinsey
Microsoft
Moontoast
Nielson
Nike
Nordstrom
Office Depot
Old Spice
One King's Lane
PayPal
PCWorld
Pepsi,
Pinterest
Pinterest
Placed
Reebok
Reevoo's
RSR Research
Samsung
ScanLife
Scoutmob
Shazam integration
Staples
Starbucks
Stylebop.com
Swaag.it
Taco Bell
Target
Teleflora
Tesco
The New York Times
TNS
Tumblr
TurnTo
Twitter
Vera Wang
Vibes Mobile
Walmart
Yipit
YouTube
ZDnet

1.0 EXECUTIVE SUMMARY 8
2.0 RETAIL CHALLENGES 9
2.1 RETAIL DEMAND DEPENDS ON THE ECONOMY 9
2.2 INDUSTRY CONCENTRATION 9
2.3 SEASONAL CASH FLOW 9
2.4 CRIME-RELATED LOSSES 9
2.5 PROTECTING CUSTOMER INFORMATION 10
2.6 TRENDS AFFECT DEMAND 10
2.7 HIGH WORKER TURNOVER 10
2.8 CHANGING BUYERS NEED 10
3.0 SHOWROOMING 12
3.1 THE RISE OF HIGH-TECH SHOPPING 12
3.1.1 CONSUMERS ARE IN CONTROL 14
3.1.2 COMPARISON SHOPPING 14
3.2 WHICH PRODUCTS ARE VULNERABLE TO SHOWROOMING? 14
3.2.1 WHITE GOODS 14
3.2.2 GRAY AREA PRODUCTS 15
3.2.3 CLOTHES AND ACCESSORIES 15
3.3 MOBILE AND SHOWROOMING 16
3.3.1 MOBILE IS BOTH A CURSE AND A CURE FOR SHOWROOMING 16
3.3.2 WHERE ARE PEOPLE USING THE MOBILES? 16
3.3.3 MOBILE INFLUENCE 17
3.4 INCREASE IN SHOWROOMING HABITS 18
4.0 WHAT SHOULD RETAILERS DO? 19
4.1 EMBRACE, DON'T FIGHT, SHOWROOMING 19
4.2 OFFER UNIQUE PRODUCTS 19
4.3 OFFER IN-STORE REVIEWS 19
4.4 FOCUS ON BRAND 19
4.5 ENABLE AND EMPOWER SHOWROOMERS 19
4.6 DIGITIZE YOUR STORE AND YOUR EMPLOYEES 20
5.0 COMBAT SHOWROOMING 21
5.1 BOOST LOYALTY AND SALES 21
5.2 PERSONALIZING THE SHOPPING EXPERIENCE 21
5.3 ANALYZING DATA 22
5.4 FIGURING OUT THE POTENTIAL OF MOBILE DEVICES 22
5.5 EMBRACING SOCIAL MEDIA 22
6.0 TECHNOLOGY VS. SHOWROOMING: THE EPIC BATTLE 23
7.0 SOCIAL COMMERCE 24
7.1 SOCIAL COMMERCE BUSINESS MODELS 24
7.1.1 E-COMMERCE WHICH IS SOCIAL 24
7.1.2 DAILY DEALS 25
7.1.3 PEER RECOMMENDATIONS 25
7.1.4 SHOPPABLE PHOTO APPS 25
7.1.5 USER-CURATED SHOPPING 25
7.1.6 PARTICIPATORY COMMERCE 25
7.1.7 SOCIAL SHOPPING 25
8.0 SOCIAL COMMERCE AND ONLINE: AMAZON AND OTHERS 27
8.1 THE AMAZON PRIME EFFECT 28
8.1.1 AMAZON PRIME: PROFILE 28
8.1.2 AMAZON PRIME: SHOWROOMING 28
8.2 SOCIAL COMMERCE AND FACEBOOK 28
8.2.1 HAVE CLEAR ROI GOALS 28
8.2.2 IMPLEMENT AN ON- AND OFF- FACEBOOK STRATEGY 29
8.2.3 PUT FACEBOOK DATA TO WORK 29
8.2.4 USE WHAT YOU'VE GOT 29
8.2.5 HAVE CONTROL AND ITERATE FREQUENTLY 30
8.3 SOCIAL COMMERCE AND RETAIL OPPORTUNITIES 30
8.4 RETAIL DISRUPTIONS KEEP COMING AND COMING 32
8.5 CROSS-CHANNEL OPPORTUNITIES 34
8.6 THE ROLE OF SOCIAL MEDIA 34
8.7 SOCIAL COMMERCE AND BUSINESS INTELLIGENCE 35
8.8 ENGAGEMENT AREAS OF SOCIAL COMMERCE 36
8.8.1 LISTENING 36
8.8.2 ENGAGEMENT 37
8.8.3 TRANSACTION 37
8.8.4 POST-SALE SERVICE 38
8.9 EXAMPLE FOR SOCIAL COMMERCE 38
8.10 MOBILE SOCIAL COMMERCE APPLICATIONS 40
8.10.1 SOCIAL INTEGRATION 40
8.10.2 CHECK-INS 40
8.10.3 REVIEWS 41
8.10.4 GROUP BUYING AND DAILY DEALS 41
8.10.5 Q&A 41
8.10.6 STYLE FEEDBACK 41
8.10.7 SHOPPING FEEDBACK 41
8.10.8 COLLECTING 42
8.11 CASE STUDY: AMEX ALLOWS SOCIAL OFFERS FOR MERCHANTS 42
9.0 SOCIAL COMMERCE ENGAGEMENT: MOBILE DEVICES 43
9.1 IN STORE USAGE OF SMARTPHONE 44
9.2 MOBILE USAGE IS MORE COMMON AMONG YOUNGER AGE GROUPS 45
9.3 BEHAVIOR CHANGES DEPENDING ON THE TYPE OF STORE 45
9.3.1 SMARTPHONE SHOPPERS VS TABLET SHOPPERS 46
9.4 REVENUE FOR RETAILER THROUGH MOBILE COMMERCE 48
9.4.1 GO BIG DATA TO DELIVER BETTER CUSTOMER EXPERIENCES 48
9.4.2 INTELLIGENT TARGETING: ANYTIME ANYWHERE MARKETING 49
9.4.3 CREATE INTERNAL APPS 49
10.0 MOBILE CHECKOUT 50
10.1 KEEP FORM FILLING TO BARE MINIMUM 50
10.2 ORGANIZE THE CHECKOUT INTO STAGES 50
10.3 ADD PROGRESS STEP LINKS OR BACK BUTTONS 51
10.4 UTILIZE FAMILIAR MOBILE UI ELEMENTS 51
10.5 ENABLE GUEST CHECKOUTS 51
10.6 OFFER QUICK PAYMENT OPTIONS 51
10.7 REMOVE DISTRACTIONS 52
10.8 PROVIDE SECURITY REASSURANCES 52
10.8.1 TAKE ADVANTAGE OF GEOLOCATION 52
10.9 KEEP IT LIGHTWEIGHT 52
11.0 SOCIAL COMMERCE AND BIG DATA 54
11.1 FINDING THE EASY DATA 55
11.2 GETTING AT "HIDDEN DATA" 55
11.3 MINING "BIG DATA" 55
12.0 DATA INTELLIGENCE AND SOCIAL COMMERCE 56
12.1 DISTRIBUTION CHANNELS 56
12.2 COMPETITIVE SUCCESS & FAILURES 56
12.3 PRODUCT DESIGN & PROMOTION 56
13.0 MOBILE SOCIAL LOCAL (MOSOLO) AND ONLINE TO OFFLINE 57
13.1 THE SET-UP: THE PRE-BUY 58
13.2 THE MOVE: IN TRANSIT 58
13.3 THE PUSH: ON LOCATION 58
13.4 THE PLAY: SELECTION PROCESS 59
13.5 THE WRAP: POINT OF PURCHASE 59
13.6 THE TAKEAWAY: POST-PURCHASE 59
14.0 MOBILE RETAIL OPPORTUNITY 60
14.1 MOBILE COMMERCE: DRIVING SALES 60
14.2 MOBILE RESEARCH: DRIVING FOOTFALL 60
14.3 MOBILE COMMERCE: BIG DEAL 60
14.4 HOW TO ENGAGE WITH MOBILE USERS? 61
15.0 STRATEGIES FOR RETAILERS 62
15.1 BIG BOX STRATEGIES TO DEFEAT OFFLINE TO ONLINE 63
15.1.1 HOW DOES ONE START? 63
15.2 BIG BOX STRATEGIES WITH MANUFACTURERS 64
15.3 HOW SMALL RETAILERS CAN GET THEIR PRODUCTS INTO A BIG BOX RETAILER 65
15.3.1 HAVE A SOLID TRACK RECORD 65
15.3.2 HAVE A UNIQUE PRODUCT 65
15.3.3 HAVE A PRODUCT LINE 65
15.3.4 CAPABLE TO MEET THE RETAILER'S NEEDS. 65
15.3.5 READY TO DO WHAT IT TAKES. 66
15.3.6 GETTING A MEETING WITH A BIG BOX BUYER 66
15.4 LEVERAGE MOBILE 66
15.4.1 MOBILE COUPONS: IN-STORE SHOPPING 66
15.4.2 QR CODES 2.0 66
15.5 LEVERAGE ONLINE TO IN-STORE 67
15.5.1 LEVERAGE YOUR ECOMMERCE SITE TO DRIVE IN-STORE SALES 67
15.5.2 WAYS TO USE THE WEB TO STORE APPROACH: 68
15.6 LEVERAGE YOUR OFFLINE CONSUMER EXPERIENCES ONLINE 68
15.6.1 EMBRACE THE OUTCOME 68
15.7 HOW RETAILERS CAN LEVERAGE SOCIAL MEDIA 69
15.7.1 FACEBOOK 70
15.7.2 TWITTER 71
15.7.3 TUMBLR 71
15.7.4 INSTAGRAM AND PINTEREST 72
15.8 DRIVING VALUE OF SOCIAL MEDIA 73
15.9 CASE STUDY 73
16.0 SOLUTION FOR RETAILERS 75
16.1 WIRELESS SOLUTIONS: 75
16.2 GAMIFICATION 75
16.2.1 MAKE IT FUN 76
16.2.2 ENHANCE THE EXPERIENCE 77
16.2.3 BEYOND SELLING 77
16.3 NFC (NEAR FIELD COMMUNICATION) 78
16.3.1 VALUE PROPOSITION OF MOBILE NFC IN RETAIL FOR SHOPPER 79
17.0 DATA ANALYTICS 83
17.1 DELIVERING EXPERIENCES TAILORED TO INDIVIDUAL SHOPPERS 83
17.2 GUIDING SHOPPERS TO DISCOVER ASSOCIATED PRODUCTS 83
17.3 TRACKING AND ANALYZING SHOPPER BEHAVIOR ACROSS VISITS 84
18.0 THE SMARTPHONE INFORMED, SOCIAL ENTERTAINED SHOPPER 85
19.0 MOBILE SOCIAL SEARCH: COMMERCE, FRIEND LOCATOR, HAPPENING AND EVENTS AND INTERESTS 87
20.0 MARKET OUTLOOK 88
21.0 CONCLUSION AND RECOMMENDATION 89

Figures

Figure 1: Retail Industry is about to change 11
Figure 2: Showrooming 12
Figure 3: Showrooming compete 13
Figure 4: Venues where people use mobile 16
Figure 5: Mobile Retail Category by Platform 17
Figure 6: Showrooming Habits 18
Figure 7: Social Commerce 24
Figure 8: Estimated Social Commerce Revenues 26
Figure 9: Retailers Rise Index 27
Figure 10: Social Commerce Revenue 31
Figure 11: Social Commerce and Brands 32
Figure 12 Social Commerce: New Environment 33
Figure 13: Web Sales Prediction 35
Figure 14: Business Intelligence and Retailers 36
Figure 15: Mobile ecommerce Spend 39
Figure 16: Increasing Mobile usage for Social Media 43
Figure 17: In-store usage of Smartphone 44
Figure 18: Mobile Activity by Location 45
Figure 19: Smartphone Activity by Store Type 46
Figure 20: Tablet Shoppers: Bargains or Rich Product Images 47
Figure 21:Smartphone Shoppers: Bargain Hunters 47
Figure 22: Visualize Check Out Process 51
Figure 23: Mobile Checkout 53
Figure 24: Bigger Data for Bigger profits 54
Figure 25: Mobile Shopping Lifecycle 58
Figure 26: Social Media Strategy for Online-Retailers 69
Figure 27: social Media 70
Figure 28: Facebook Insights 70
Figure 29: Twitter 71
Figure 30: Pinterest in Retailers' Email 72
Figure 31: Enterprise Gamification 76
Figure 32: Gamification in Education 78
Figure 33: NFC 80
Figure 34: NFC In-Store Experience 81
Figure 35: NFC Personal Advertising 82
Figure 36: Customized Offers 83
Figure 37: Smart Shopper 85

Read the full report:
Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"
http://www.reportbuyer.com/consumer_goods_retail/e_commerce/wireless_solutions_improve_in_store_sales_optimize_shopper_engagement_combat_showrooming.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...