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RKG Tapped for Yahoo Preferred Partner Program

Yahoo today announced that search and digital marketing agency, RKG, has been named a Yahoo Preferred Partner. The announcement comes as Yahoo expands their Preferred Partner Program to include product feed technology experts – recognizing RKG as a top feed technology provider.

“RKG is built on smart people using smart technology to deliver results for our clients, and when it comes to product feeds, this really sets us apart. We actively manage feeds focusing on optimization and categorization and use our adaptive portfolio bidding technology to drive an exceptional ROI for our clients through real-time strategic adjustments,” said Todd Bowman, Director, Comparison Shopping Engines & Feeds, RKG.

A product feed is a comprehensive catalog of a business’ product data that can be used to create search ads on the fly – ideal for businesses with lots of inventory to move. The quality of the product feed is critical to top performance. To help advertisers get the most out of this approach, the Yahoo Preferred Partner Program has tapped three top product feed technology providers— RKG, ChannelAdvisor and Mercent.

“Our new partners are recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign,” says Jackman Cheung, Senior Manager of the Preferred Partner Program. “This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns.”

The Yahoo Preferred Partner Program now includes two types of Search technology certifications:

  • Product Feed Preferred Partners that help build, optimize, and analyze large-scale product catalogs for feed-based ad products: RKG, ChannelAdvisor and Mercent
  • SEM Preferred Partners that deliver search campaign management platforms and services: Acquisio, Adobe, Kenshoo, IgnitionOne and Marin

About RKG

RKG is a search and digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven digital marketing solutions. RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, social media, display advertising and comparison shopping engine management services - which allows for a single product feed to be distributed to more than 100 comparison shopping sites and web marketplaces, delivering maximum revenue at the optimal price. Advanced bid management and diagnostic controls allow RKG to extract exceptional value from platforms, including Google Shopping and Bing Product Ads.

Founded in 2003, RKG partners with clients in retail, travel, financial and B2B organizations, including CareerBuilder, Drugstore.com, Express, Herman Miller, Jones New York and Urban Outfitters. In 2013, Advertising Age ranked RKG the fastest growing search agency. A privately held company, RKG is headquartered in Charlottesville, VA with offices in San Francisco, CA, Bend, OR and Boston, MA. For more information visit www.rimmkaufman.com or follow RKG on Twitter @rimmkaufman.

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