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“Adobe Photoshop Elements for Photographers” iPad App from Focal Press Utilizes Cutting-Edge Tutorial Technology

Focal Press, a leading publisher of media technology books for 75 years, announces the availability of the “Adobe Photoshop Elements for Photographers” app developed by professional photographer and official Adobe Ambassador for Australia, Philip Andrews. The complete iPad app is available at Focal Press and the App Store for $29.99. While the first module – Theory & Practice – is free, individual modules can be purchased for $2.99 each.

Since Photoshop Elements was released in 2001, Andrews and Focal Press have been publishing best-selling books about how to get the most out of this powerful software. With this groundbreaking app, you are not simply viewing a video of someone taking the steps; you are watching the steps being taken directly in your copy of Elements.

Using a blend of high-quality images, instructive videos and text explanations, and interactive step-by-step tutorials, this essential guide will show you everything you need to know to get the most out of your images using Elements. It's the closest you'll get to an expert walking you through each tip, trick and technique. Connect your iPad to your desktop or laptop to utilize the Push-to-Elements technology or watch video tutorials straight from your iPad anywhere you may be.

From the basics of camera techniques and importing images, through to the complexities of working with RAW files and retouching, this multimedia package covers the functions and features of Elements like never before. With 10 different modules everyone from amateur to professional photographers will learn the latest methods in areas such as photo restoration, panoramas, and camera and scanner techniques.

“We’ve taken old school techniques based around the darkroom and given them new life in the digital environment so you’ll end up with similar, if not better results,” Andrews said. “It’s a magical thing to create images and help others create magical images as well. That’s why I do what I do.”

Andrews is Adobe Australia's official Photoshop and Elements Ambassador. He is an experienced photographer, author, magazine editor and online course creator. He was previously a lecturer at the Queensland School of Printing and Graphic Arts, Australia and Nescot, England and has acted as a beta tester for Photoshop, an alpha tester for Photoshop Elements and a Photoshop specialist demonstrator for Adobe Australia. Andrews also co-founded photo-college.com, an online photography training college. During his career he has written over 600 articles for a range of magazines internationally including Shutterbug, Amateur Photographer, Australian Photography and Better Photography, and also worked as the senior contributing editor for Better Digital, a columnist for What Digital Camera, and co-editor and publisher of Better Photoshop Techniques magazine.

About Focal Press

Focal Press has been a leading publisher of Media Technology books for 75 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology. For information about Focal Press visit www.focalpress.com.

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