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Black Friday 2013 Saw Shoppers Turn Out in Record Numbers

Black Friday SaleThanksgiving Day and Black Friday saw record online sales with $1.06 billion and $1.93 billion, up 18 percent year-over-year and over 30 percent year-over-year, respectively. 24.2 percent of online sales occurred on tablets (15.6 percent) and smartphones (8.6 percent), a record overall increase of 118 percent year-over-year. The new data comes from Adobe Digital Index 2013 online shopping data, which further broke down the figures to say that iOS-based devices drove more than $543 million dollars in online sales for the two days while Android-based devices were responsible for only $148 million. Those figures can be broken down further. The iPad was by far the most popular mobile device used on on Thanksgiving and Black Friday, driving $417 million in online sales, while the iPhone was responsible for $126 million.

Read the full story at The Next Web.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.