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Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

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Mobile Commerce News Weekly – Week of November 10, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Facebook reported sharp increases in the number of mobile users accessing the social networking site in the third quarter as well as a bump in mobile advertising revenue. However, the company's shares fell after it said it did not plan to boost the frequency of ads shown to users.  Read Original Content

According to research carried out by Adobe, UK consumers will make 20.4 percent of their online purchase this Christmas using a mobile device. Meanwhile the projected average across Europe is 12.4 percent.  Read Original Content

Flipboard, the social magazine app for iOS and Android, is extending its feelers further into mobile commerce with a new catalogs category. The update allows companies and individual users to create specialized buying guides out of items found within Flipboard and on the Web. The guides can then be deposited into custom magazines with price tags and product info alongside active links to allow purchases.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.

Retailers are increasingly turning to mobile coupons to drive traffic in stores and online. One such company is Advance Auto Parts, which has traditionally focused its advertising dollars in print and TV. To study the effectiveness of ads online, the company recently ran a promotion simultaneously in print and online through RetailMeNot.  They found the redemption rate for the mobile ads was 30 percent, compared to less than one percent for the print ads. Read Original Content

By the year 2016, the number of people m-buying will break the mark.  Aligning with other mobile commerce research that has recently been presented to and by the industry, the results of a new analysis have now indicated that there will be over a billion shoppers choosing this channel by 2016, and retailers are recognizing this at a rapid pace.  Read Original Content
According to Frost and Sullivan, mobile advertising in Australia is growing at nearly 40 percent a year. The market is predicted to grow at a compound annual growth rate 39 percent from 2013 to 2018, with expenditure reaching $682 million in 2018.  By that time, 70 percent of overall mobile advertising spend will be done on tablets and 30 percent on smartphones.  Read Original Content

With 17.4 percent of web traffic coming directly from mobile this year alone, a six percent uptick since 2012, it's no wonder more and more companies are developing smart mobile advertising strategies to increase brand awareness. To account for this push toward mobile, forecasts predict that for 2013, digital ad spending will eat up 22.7 percent of all ad spending.  Read Original Content

American web sales rose by 12 percent and now make up 41 percent of the total sales seen by the company.  QVC has managed to establish itself as an m-commerce master, having ranked third in the 2014 Internet Retailer Mobile 500, with only Apple and Amazon ahead of its ranking.  Read Original Content

Brands are underestimating the mobile ad opportunities in Latin America, a continent in which mobile consumption is sky rocketing, according to Telefonica’s director of global ad sales Simon Birkenhead.  Read Original Content

Sincerely, the mobile gifting startup behind the Postagram, Ink, and Sesame apps which allow users to send everything from postcards to greeting cards to even physical gifts from their smartphones, has been acquired by Provide Commerce, the e-commerce business behind a number of big-name brands, including ProFlowers, Shari’s Berries, Red Envelope, and Personal Creations, in an all-cash deal.  Read Original Content

Moneris Solutions, a Canadian payment processor, has launched a new mobile payments service called “Payd Pro.” The new service is designed to be used alongside debit cards, allowing the financial information associated with these cards to be used by a mobile device. The mobile payments service is meant to make commerce more convenient for consumers that are constantly on the go and could be ideal for commuters that have little time to shop at physical stores.  Read Original Content

Technology is finally enabling bio-based security features on mobile devices that will overcome one of the final obstacles to truly mobile digital commerce. One company, NXT-ID, has emerged as a newly public company with a set of technologies and an open platform that can be used across all these applications.  Read Original Content

In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.  Read Original Content

Beijing-born app analytics platform App Annie announced a new addition to its existing suite of analytics solutions called Advertising Analytics targeted at app marketers. It is essentially a dashboard that simplifies and aggregates data from multiple app networks for a single app. Read Original Content

A new Parks Associates study finds over 25 percent of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Romeo Elias
Digital Nomads - How Cloud Computing and Mobility will Save the Middle-Class
Supporting GIS and Mapping Solutions on Muddy Tablets
Selling and Buying Enterprise Mobility
Mobile Strategies, Cloud Computing and the Role of Speed and Agility
Where the Physical Meets the Digital in Field Services and Asset Management
Mobile Expert Interview Series: SAP's Ole Einar Fosse

Videos of Note

ROI Calculation for Optimizing the Mobile Workforce

Whitepapers of Note

BYOD: An Opportunity for IT to Drive the ‘New Age Enterprise’
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
How to Realize the Vision of Enterprise Mobility
A Smarter Way to Integrate and Mobilize Oracle JD Edwards Applications
Strategies for Cross-Platform Deployment of Enterprise Applications

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

@ThingsExpo Stories
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
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Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
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SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
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It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
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Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
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SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...