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comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2013

New School Year Boosts Traffic at Education and Retail Sites

RESTON, Va., Oct. 21, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for September 2013 based on data from the comScore Media Metrix service. Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.

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Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

September 2013 vs. August 2013

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Aug-13

Sep-13

% Change

Total Internet : Total Audience 

225,257

225,271

0

Family & Youth – Education

37,539

48,339

29

Career Services & Development – Training and Education

12,753

14,669

15

Retail – Computer Software

57,317

64,334

12

News/Information – Politics

44,134

48,936

11

Education – Information

67,395

74,724

11

Lifestyles – Religion/Spirituality

31,654

34,492

9

Retail – Flowers/Gifts/Greetings

16,694

18,149

9

Retail – Computer Hardware

62,007

67,176

8

Automotive – Manufacturer

26,773

28,156

5

Gambling – Online Gambling

13,978

14,628

5

Table 2

comScore Top 50 Properties (Desktop Only)
September 2013

Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience 

225,271





1

Yahoo! Sites

197,774


26

TWITTER.COM

38,303

2

Google Sites

191,448


27

YELP.COM

37,734

3

Microsoft Sites

170,549


28

Hearst Corporation

37,628

4

Facebook

142,248


29

Federated Media Publishing

37,387

5

AOL, Inc.

112,454


30

TUMBLR.COM*

36,019

6

Amazon Sites

110,863


31

WebMD Health

34,325

7

Glam Media

89,075


32

Adobe Sites

33,663

8

Wikimedia Foundation Sites

84,659


33

YP Local Media Network

33,492

9

CBS Interactive

80,739


34

AVG Technologies

32,934

10

Apple Inc.

77,732


35

New York Times Digital

32,234

11

Turner Digital

77,016


36

WORDPRESS.COM*

32,174

12

Ask Network

70,943


37

Meredith Digital

29,251

13

eBay

68,971


38

NETFLIX.COM

29,243

14

Comcast NBCUniversal

59,830


39

Fox News Digital Network

28,861

15

About

59,323


40

Everyday Health

28,524

16

VEVO

56,642


41

Time Warner (Excl. Turner/WB)

28,295

17

Gannett Sites

54,987


42

Conde Nast Digital

28,246

18

Demand Media

52,899


43

T365 - Tribune

28,064

19

Weather Company, The

52,164


44

NFL Internet Group

27,832

20

Linkedin

52,160


45

IDG Network

26,941

21

craigslist, inc.

46,850


46

AT&T, Inc.

26,426

22

ESPN

45,397


47

NetShelter Technology Media

26,179

23

Answers.com Sites

45,383


48

Gawker Media

25,932

24

Viacom Digital

41,743


49

Disney Online

25,186

25

Wal-Mart

38,558


50

PINTEREST.COM

24,892

Table 3

comScore Ad Focus Rankings (Desktop Only)
August 2013
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Top 30 Syndicated Ad Focus Entities


Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience

225,271

100.0






1

Yahoo! Sites

197,774

87.8


1

Google Ad Network**

212,344

94.3

2

ShareThis

192,744

85.6


2

Advertising.com**

204,804

90.9

3

Google

181,834

80.7


3

AT&T AdWorks**

192,250

85.3

4

Outbrain

163,028

72.4


4

Real Media Group - 24/7 Access**

188,097

83.5

5

FACEBOOK.COM

139,909

62.1


5

Casale Media - MediaNet**

181,867

80.7

6

YOUTUBE.COM*

132,131

58.7


6

Criteo**

178,425

79.2

7

AOL, Inc.

112,454

49.9


7

ValueClick Networks**

177,967

79.0

8

MSN

107,349

47.7


8

Genome from Yahoo!**

176,986

78.6

9

AMAZON.COM*

91,537

40.6


9

Microsoft Media Network US**

175,726

78.0

10

Glam Media

89,075

39.5


10

RadiumOne**

173,340

76.9

11

Bing

86,959

38.6


11

Collective Display**

170,516

75.7

12

Ask Network

70,943

31.5


12

Burst Media**

167,806

74.5

13

Windows Live

63,890

28.4


13

Cox Digital Solutions - Network**

162,358

72.1

14

About

59,323

26.3


14

Exponential - Tribal Fusion**

160,022

71.0

15

Blogger

58,736

26.1


15

Federated Media Publisher Network**

151,671

67.3

16

Gannett Sites

54,987

24.4


16

Specific Media**

151,324

67.2

17

Demand Media

52,899

23.5


17

Rocket Fuel**

130,013

57.7

18

Linkedin

52,160

23.2


18

Adconion Media Group**

125,975

55.9

19

APPLE.COM

48,781

21.7


19

AudienceScience**

122,636

54.4

20

Weather Channel, The

47,202

21.0


20

Undertone**

120,960

53.7

21

RockYou

45,993

20.4



22

ESPN

45,397

20.2


Top DSP/SSP/Ad Exchange Entities

23

Answers.com Sites

45,383

20.1


1

Rubicon Project REVV Platform**

215,369

95.6

24

CNN

42,747

19.0


2

Fulcrum5**

181,091

80.4

25

CBS News

40,451

18.0


3

engage:BDR**

121,236

53.8

26

TWITTER.COM

38,303

17.0



27

YELP.COM

37,734

16.8


28

IMDb

37,664

16.7


29

5min Media Platform

37,537

16.7


30

Federated Media Publishing

37,387

16.6


Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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