Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Internet Marketing Association's IMPACT13 Event Sets Benchmark for Professional Development and Sharing of Expertise

SAN CLEMENTE, Calif., Oct. 1, 2013 /PRNewswire/ -- The Internet Marketing Association (IMA) held its IMPACT13 Conference and Awards event Sept. 25-27, 2013, at the Aria Convention Center at CityCenter in Las Vegas.  This year's gathering set a new milestone for the organization and the industry with an extraordinary array of opportunities for attendees to absorb t     he latest trends and best practices in Internet marketing.

The information-packed event featured several important keynote addresses as well as in-depth breakout sessions on topics related to Social, Mobile, Data Analytics and Marketing Innovation. Keynotes and breakouts were delivered by individuals who are preeminent in their fields and imparted their industry knowledge and professional expertise. In addition, the event offered several opportunities to interact and network including an evening welcome reception, an exhibitor showcase and a farewell brunch.

The highly distinguished roster of speakers and keynote presenters included Ken Calvert, U.S. Congressman; Doug Carlson, Founder, Fiji Water; Justin Choi, CEO, Nativo; Jordan Fiksenbaum, Vice President, Marketing and Public Relations, Cirque du Soleil; Tony Hsieh, CEO, Zappos; T.J. Marchetti, SVP, Digital Marketing, Walt Disney Studios; Brad Rencher, SVP and General Manager, Digital Marketing, Adobe; Brian Sandoval, Governor of Nevada; Rod Smith, Vice President, IBM; Frederick Vallaeys, Thought Leader, Google; Steven Woods, Founder and Group Vice President, Software, Eloqua/Oracle; Guy Yalif, Head of Global Product Marketing, Twitter. In addition, nearly 30 subject matter experts and thought leaders shared their insights during the breakout sessions.

Click here to watch the IMPACT13 Highlights Video.

Click here to view the official media gallery of Impact13.

Capping the IMPACT13 Awards were top honors for:

  • Person of the Year - Brian Wong, Co-Founder and CEO, KIIP
  • Company of the Year - Zappos.com
  • Most Innovative Company - Infusionsoft
  • Best Email Marketing - Microsemi Corporation
  • Best Microsite - Jamie Fiorda, Microsoft, "Less Talk, More Awesome"
  • Best Mobile Campaign - VDARA Hotel & Spa
  • Best Social Media Campaign - Las Vegas Convention and Visitors Authority
  • Best Website - Nitto Tire

In addition, over 100 awards (see accompanying list) were bestowed for outstanding achievement in various aspects of 12 primary categories of Internet marketing, including:

  • App Development
  • Blog
  • Email Marketing
  • Facebook
  • Microsite
  • Mobile
  • Online Survey
  • Social Media Campaign
  • Twitter
  • YouTube
  • Webinar/Vodcast/Podcast
  • Website

"The Internet Marketing Association has built a unique position as a forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools and generate business opportunities," said IMA Chairman Sinan Kanatsiz. "IMA has grown to include members from around the world representing every business sector, government agencies, educational institutions and non-profit agencies. IMPACT13 exceeded our highest expectations, and the post-event feedback has been uniformly glowing."

Sponsors of IMPACT13 included:

HOST/PLATINUM
Adobe, Microsoft

GOLD
ExactTarget, Eloqua, Oracle

SILVER
Epsilon, Ernst & Young, IBM, KCOMM, KPMG, Skylight Global, University of California, Irvine Extension

BRONZE
Active Network, Alpha Cubed Investments, Arrow Electronics, Cake, Cirque du Soleil, CMO.com, Cox Castle Nicholson, Fitzpatrick & Prince, Geocaching, Idio, Infusionsoft, Internet Marketing Inc., Key Info, Las Vegas Global Economic Alliance, MGM Resorts International, Microsemi, Mobile Roadie, MultiLingual Solutions, Nativo, net2EZ, Nevada Governor's Office of Economic Development, Nokia, NuVision Federal Credit Union, Orange County Business Council, PR Newswire, Rhino Runner, Safe-Bidco, STAjets, Tabesco, Turkish Airlines, Wells Fargo, Zinio

In addition, three non-profit organizations were the beneficiaries of a partnership with IMPACT13. They were Boys Town, the McKenna Claire Foundation and the Rape Foundation's Stuart House.  IMA provided $10,000 in cash and $15,000 toward in-kind contributions.

With more than 810,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

For details on the Internet Marketing Association, visit www.imanetwork.org.

IMPACT13 AWARDS CATEGORY WINNERS

App Development: Business-to-Business
BARNES & NOBLE COLLEGE

App Development: Business-to-Consumer
MONTE CARLO RESORT AND CASINO

App Development: Non-Profit
CHRISTOPH TRAPPE, KARL BECKER, UNITED WAY OF EAST CENTRAL IOWA

Blog: Community Engagement
ANDREA PARKER, INFUSIONSOFT
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY/HUELL HOWSER ARCHIVE
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Blog: Design
KEENAN
MGM GRAND LAS VEGAS

Blog: Readership Outreach
SKYLIGHT GLOBAL, INC.

Email Marketing: Aesthetics
EXCALIBUR HOTEL & CASINO
SAFE-BIDCO

Email Marketing: Monthly Newsletter
AQUARIUS SPORTS AND ENTERTAINMENT/NFL PLAYER ENGAGEMENT
CONSUMER CREDIT COUNSELING OF ORANGE COUNTY
NUVISION FEDERAL CREDIT UNION

Email Marketing: Quarterly Newsletter
MICROSEMI CORPORATION

Email Marketing: Strategic Campaign
BARNES & NOBLE COLLEGE
BELLAGIO
INBOX MARKETER
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
TRIPOLIS INTERNATIONAL BV
UNITED WAY OF EAST CENTRAL IOWA YOUNG LEADERS SOCIETY

Facebook: "Like" Outreach
BARNES & NOBLE COLLEGE
MTD

Microsite: Effective Use
ALPHA CUBED INVESTMENTS
BARNES & NOBLE COLLEGE
BIZVIZABLE
FITZPATRICK + PRINCE REAL ESTATE
FLEXION
JAMIE FIORDA, MICROSOFT
NEW YORK-NEW YORK HOTEL & CASINO
NUVISION FEDERAL CREDIT UNION
STRONGMIND
UNIVERSITY OF CALIFORNIA, IRVINE OPENCOURSEWARE

Mobile: Mobile Website
AMBUSH BOARDING COMPANY
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL MOBILE
VDARA HOTEL & SPA

Mobile: Text-Based Promotion
CIRCUS CIRCUS LAS VEGAS HOTEL & CASINO

Online Survey: Business-to-Consumer
MANDALAY BAY RESORT & CASINO
ROB HALPERN, REACHSTREET

Social Media Campaign: Community Engagement
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
MGM RESORTS INTERNATIONAL
NITTO TIRE
PRESTON SMITH, INFUSIONSOFT

Social Media Campaign: Integrated Strategy
BARNES & NOBLE COLLEGE
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY: STRATEGIC MARKETING AND COMMUNICATIONS
IMI
KEENAN
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
SENSING SYSTEMS
MGM RESORTS INTERNATIONAL
NUVISION FEDERAL CREDIT UNION
SKYLIGHT GLOBAL INC.
STAJETS
THACHER INTERACTIVE
THELIVINGPAGES

Social Media Campaign: Promotional Strategy
KNOPF DOUBLEDAY PUBLISHING GROUP & GEOCACHING.COM
LUXOR HOTEL & CASINO
NUCOPIA, LLC

Twitter: Use of Twitter
VICTORIA HARRES, PR NEWSWIRE

Webinar/Vodcast/Podcast: Educational Series- Content, Outreach, Promotion
JEFF MARCOUX, MICROSOFT
MEGGITT SENSING SYSTEMS

Website: Aesthetics
ALIGNMED
ARIA RESORT & CASINO
CAKE
EMARKETINGEYE
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL
HEALTH CARE SERVICE CORPORATION, ECARDS FOR HEALTH
NATIVO
NET2EZ
SKYLIGHT GLOBAL INC.
STRONGMIND
SUNDRIED TOMATO RESTAURANT
TECHNETICS GROUP

Website: Content Layout
ADVICE INTERACTIVE GROUP
BAHAMASLOCAL.COM
BOYD GAMING
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
HEALTH CARE SERVICE CORPORATION
KEENAN
MIRAGE
NITTO TIRE
RJI CERTIFIED PUBLIC ACCOUNTANTS
SAFE-BIDCO
SKYLIGHT GLOBAL INC.
SKYLIGHT GLOBAL INC.
STRONGMIND
TECHNETICS GROUP
THELIVINGPAGES, INC.
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Website: Navigation
AS DESIGNS & SERVICES LLC
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
MARCONI MUSEUM
RISE INTERACTIVE
SKYLIGHT GLOBAL INC.

YouTube: Channel Strategy
CHAPMAN UNIVERSITY

YouTube: Informational Series
BARNES & NOBLE COLLEGE
MGM RESORTS INTERNATIONAL, M LIFE TV

Other
Best Use of Technology by an International Municipality, ANKARA MUNICIPALITY
Best Use of Social Media by a Mayor in The World, MELIH GOKCEK, MAYOR, ANKARA, TURKEY

About the Internet Marketing Association
IMA is one of the fastest growing Internet marketing groups in the world, with more than 810,000 members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Sinan Kanatsiz, Chairman of IMA interviews Guy Yalif, Director of Global Product Marketing, Twitter

Video with caption: "IMPACT13 Highlights Video." Video available at: http://www.youtube.com/watch?v=Cw67YhS3Knw&feature=c4-overview&list=UU3OXUJbcGam9eWk5kwbvL1w

Image with caption: "Sinan Kanatsiz, Chairman of IMA interviews Guy Yalif, Director of Global Product Marketing, Twitter." Image available at: http://photos.prnewswire.com/prnh/20131001/NY90325

SOURCE Internet Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,