Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Internet Marketing Association's IMPACT13 Event Sets Benchmark for Professional Development and Sharing of Expertise

SAN CLEMENTE, Calif., Oct. 1, 2013 /PRNewswire/ -- The Internet Marketing Association (IMA) held its IMPACT13 Conference and Awards event Sept. 25-27, 2013, at the Aria Convention Center at CityCenter in Las Vegas.  This year's gathering set a new milestone for the organization and the industry with an extraordinary array of opportunities for attendees to absorb t     he latest trends and best practices in Internet marketing.

The information-packed event featured several important keynote addresses as well as in-depth breakout sessions on topics related to Social, Mobile, Data Analytics and Marketing Innovation. Keynotes and breakouts were delivered by individuals who are preeminent in their fields and imparted their industry knowledge and professional expertise. In addition, the event offered several opportunities to interact and network including an evening welcome reception, an exhibitor showcase and a farewell brunch.

The highly distinguished roster of speakers and keynote presenters included Ken Calvert, U.S. Congressman; Doug Carlson, Founder, Fiji Water; Justin Choi, CEO, Nativo; Jordan Fiksenbaum, Vice President, Marketing and Public Relations, Cirque du Soleil; Tony Hsieh, CEO, Zappos; T.J. Marchetti, SVP, Digital Marketing, Walt Disney Studios; Brad Rencher, SVP and General Manager, Digital Marketing, Adobe; Brian Sandoval, Governor of Nevada; Rod Smith, Vice President, IBM; Frederick Vallaeys, Thought Leader, Google; Steven Woods, Founder and Group Vice President, Software, Eloqua/Oracle; Guy Yalif, Head of Global Product Marketing, Twitter. In addition, nearly 30 subject matter experts and thought leaders shared their insights during the breakout sessions.

Click here to watch the IMPACT13 Highlights Video.

Click here to view the official media gallery of Impact13.

Capping the IMPACT13 Awards were top honors for:

  • Person of the Year - Brian Wong, Co-Founder and CEO, KIIP
  • Company of the Year - Zappos.com
  • Most Innovative Company - Infusionsoft
  • Best Email Marketing - Microsemi Corporation
  • Best Microsite - Jamie Fiorda, Microsoft, "Less Talk, More Awesome"
  • Best Mobile Campaign - VDARA Hotel & Spa
  • Best Social Media Campaign - Las Vegas Convention and Visitors Authority
  • Best Website - Nitto Tire

In addition, over 100 awards (see accompanying list) were bestowed for outstanding achievement in various aspects of 12 primary categories of Internet marketing, including:

  • App Development
  • Blog
  • Email Marketing
  • Facebook
  • Microsite
  • Mobile
  • Online Survey
  • Social Media Campaign
  • Twitter
  • YouTube
  • Webinar/Vodcast/Podcast
  • Website

"The Internet Marketing Association has built a unique position as a forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools and generate business opportunities," said IMA Chairman Sinan Kanatsiz. "IMA has grown to include members from around the world representing every business sector, government agencies, educational institutions and non-profit agencies. IMPACT13 exceeded our highest expectations, and the post-event feedback has been uniformly glowing."

Sponsors of IMPACT13 included:

HOST/PLATINUM
Adobe, Microsoft

GOLD
ExactTarget, Eloqua, Oracle

SILVER
Epsilon, Ernst & Young, IBM, KCOMM, KPMG, Skylight Global, University of California, Irvine Extension

BRONZE
Active Network, Alpha Cubed Investments, Arrow Electronics, Cake, Cirque du Soleil, CMO.com, Cox Castle Nicholson, Fitzpatrick & Prince, Geocaching, Idio, Infusionsoft, Internet Marketing Inc., Key Info, Las Vegas Global Economic Alliance, MGM Resorts International, Microsemi, Mobile Roadie, MultiLingual Solutions, Nativo, net2EZ, Nevada Governor's Office of Economic Development, Nokia, NuVision Federal Credit Union, Orange County Business Council, PR Newswire, Rhino Runner, Safe-Bidco, STAjets, Tabesco, Turkish Airlines, Wells Fargo, Zinio

In addition, three non-profit organizations were the beneficiaries of a partnership with IMPACT13. They were Boys Town, the McKenna Claire Foundation and the Rape Foundation's Stuart House.  IMA provided $10,000 in cash and $15,000 toward in-kind contributions.

With more than 810,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

For details on the Internet Marketing Association, visit www.imanetwork.org.

IMPACT13 AWARDS CATEGORY WINNERS

App Development: Business-to-Business
BARNES & NOBLE COLLEGE

App Development: Business-to-Consumer
MONTE CARLO RESORT AND CASINO

App Development: Non-Profit
CHRISTOPH TRAPPE, KARL BECKER, UNITED WAY OF EAST CENTRAL IOWA

Blog: Community Engagement
ANDREA PARKER, INFUSIONSOFT
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY/HUELL HOWSER ARCHIVE
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Blog: Design
KEENAN
MGM GRAND LAS VEGAS

Blog: Readership Outreach
SKYLIGHT GLOBAL, INC.

Email Marketing: Aesthetics
EXCALIBUR HOTEL & CASINO
SAFE-BIDCO

Email Marketing: Monthly Newsletter
AQUARIUS SPORTS AND ENTERTAINMENT/NFL PLAYER ENGAGEMENT
CONSUMER CREDIT COUNSELING OF ORANGE COUNTY
NUVISION FEDERAL CREDIT UNION

Email Marketing: Quarterly Newsletter
MICROSEMI CORPORATION

Email Marketing: Strategic Campaign
BARNES & NOBLE COLLEGE
BELLAGIO
INBOX MARKETER
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
TRIPOLIS INTERNATIONAL BV
UNITED WAY OF EAST CENTRAL IOWA YOUNG LEADERS SOCIETY

Facebook: "Like" Outreach
BARNES & NOBLE COLLEGE
MTD

Microsite: Effective Use
ALPHA CUBED INVESTMENTS
BARNES & NOBLE COLLEGE
BIZVIZABLE
FITZPATRICK + PRINCE REAL ESTATE
FLEXION
JAMIE FIORDA, MICROSOFT
NEW YORK-NEW YORK HOTEL & CASINO
NUVISION FEDERAL CREDIT UNION
STRONGMIND
UNIVERSITY OF CALIFORNIA, IRVINE OPENCOURSEWARE

Mobile: Mobile Website
AMBUSH BOARDING COMPANY
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL MOBILE
VDARA HOTEL & SPA

Mobile: Text-Based Promotion
CIRCUS CIRCUS LAS VEGAS HOTEL & CASINO

Online Survey: Business-to-Consumer
MANDALAY BAY RESORT & CASINO
ROB HALPERN, REACHSTREET

Social Media Campaign: Community Engagement
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
MGM RESORTS INTERNATIONAL
NITTO TIRE
PRESTON SMITH, INFUSIONSOFT

Social Media Campaign: Integrated Strategy
BARNES & NOBLE COLLEGE
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY: STRATEGIC MARKETING AND COMMUNICATIONS
IMI
KEENAN
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
SENSING SYSTEMS
MGM RESORTS INTERNATIONAL
NUVISION FEDERAL CREDIT UNION
SKYLIGHT GLOBAL INC.
STAJETS
THACHER INTERACTIVE
THELIVINGPAGES

Social Media Campaign: Promotional Strategy
KNOPF DOUBLEDAY PUBLISHING GROUP & GEOCACHING.COM
LUXOR HOTEL & CASINO
NUCOPIA, LLC

Twitter: Use of Twitter
VICTORIA HARRES, PR NEWSWIRE

Webinar/Vodcast/Podcast: Educational Series- Content, Outreach, Promotion
JEFF MARCOUX, MICROSOFT
MEGGITT SENSING SYSTEMS

Website: Aesthetics
ALIGNMED
ARIA RESORT & CASINO
CAKE
EMARKETINGEYE
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL
HEALTH CARE SERVICE CORPORATION, ECARDS FOR HEALTH
NATIVO
NET2EZ
SKYLIGHT GLOBAL INC.
STRONGMIND
SUNDRIED TOMATO RESTAURANT
TECHNETICS GROUP

Website: Content Layout
ADVICE INTERACTIVE GROUP
BAHAMASLOCAL.COM
BOYD GAMING
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
HEALTH CARE SERVICE CORPORATION
KEENAN
MIRAGE
NITTO TIRE
RJI CERTIFIED PUBLIC ACCOUNTANTS
SAFE-BIDCO
SKYLIGHT GLOBAL INC.
SKYLIGHT GLOBAL INC.
STRONGMIND
TECHNETICS GROUP
THELIVINGPAGES, INC.
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Website: Navigation
AS DESIGNS & SERVICES LLC
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
MARCONI MUSEUM
RISE INTERACTIVE
SKYLIGHT GLOBAL INC.

YouTube: Channel Strategy
CHAPMAN UNIVERSITY

YouTube: Informational Series
BARNES & NOBLE COLLEGE
MGM RESORTS INTERNATIONAL, M LIFE TV

Other
Best Use of Technology by an International Municipality, ANKARA MUNICIPALITY
Best Use of Social Media by a Mayor in The World, MELIH GOKCEK, MAYOR, ANKARA, TURKEY

About the Internet Marketing Association
IMA is one of the fastest growing Internet marketing groups in the world, with more than 810,000 members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Sinan Kanatsiz, Chairman of IMA interviews Guy Yalif, Director of Global Product Marketing, Twitter

Video with caption: "IMPACT13 Highlights Video." Video available at: http://www.youtube.com/watch?v=Cw67YhS3Knw&feature=c4-overview&list=UU3OXUJbcGam9eWk5kwbvL1w

Image with caption: "Sinan Kanatsiz, Chairman of IMA interviews Guy Yalif, Director of Global Product Marketing, Twitter." Image available at: http://photos.prnewswire.com/prnh/20131001/NY90325

SOURCE Internet Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...