Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Tealium Launches Digital 100 Showing the Most Deployed Digital Marketing Solutions on Enterprise Websites

New Index Reveals Which Marketing Solutions Enterprise Marketers Have Implemented on Their Websites to Help Drive Digital Results

SAN DIEGO, CA -- (Marketwired) -- 08/14/13 -- Tealium, the leader in enterprise tag management, today announced the launch of the Tealium Digital 100, a new index showing the most deployed digital marketing solutions on enterprise websites worldwide.

Compiled quarterly, the Tealium Digital 100 reveals which digital marketing vendor tags are deployed across Tealium's global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category they belong to, ranging from advertising to social media. With an estimated 2,000+ tag-based digital marketing solutions on the market, the index can be used by marketers as a starting point for understanding the top vendors in the digital marketing landscape.

Highlights of the Q2 2013 Tealium Digital 100 include:

  • More than one-third of all vendors (35) in the top 100 are advertising related. This reflects the competitiveness and fragmentation of the market, consisting of vendors from both media and inventory operations. Most notable is the widespread adoption of retargeting and data management platforms (DMPs), alongside the expected bid management and yield management solutions that have been the traditional mainstays of the industry.

  • Analytics continues to play an important role in measuring and optimizing digital performance, ranking as the second most populous category with 18 vendors. While Google Analytics and Adobe SiteCatalyst continue to dominate traditional web analytics, there has been a rise in specialty analytics vendors, including services for revenue attribution, in-page analytics, and customer experience measurement (also known as voice of the customer).

  • Optimization and personalization vendors represented a substantial portion of the Tealium Digital 100 with 12 vendors representing the category. This shows enterprises are getting more sophisticated in supplying online visitors with personalized content and products, as well as testing different offers against each other.

  • Despite the fact that paid search accounts for a large part of the average digital marketing budget (as much as 40 percent, according to a recent Shop.org study), there are only eight search engine marketing vendors represented in the Digital 100. Compared to display advertising, search engine marketing is a much more mature market with a defined set of players.

  • The breakdown of the remaining categories includes: affiliate marketing (9 vendors), social media and shopping (6 vendors each), email marketing / marketing automation (4), and other (2).

"The Tealium Digital 100 reflects real trends in marketing, including the ongoing shift from contextual advertising to audience-based or targeted advertising," said Erik Bratt, Vice President of Marketing for Tealium. "The index also gives CMOs a unique understanding of the vendor mix that savvy enterprises deploy to optimize results."

Tealium helps digital marketers increase efficiency and results by making it easy to deploy and manage the website and mobile tags that most digital marketing vendors require. Tealium provides turnkey tag integration with 500+ vendors, enabling marketers to add, edit or remove any tag by themselves without requiring software development. To become certified within Tealium's Tag Marketplace, vendors can directly contact Tealium.

"We're happy to see that the Tealium Digital 100 reflects ForeSee's standing as one of the most widely-used customer experience metrics in the world," said Eric Feinberg, Senior Director of Mobile, Media & Entertainment for Foresee, a pioneer in customer experience analytics. "The Tealium Digital 100 is a useful tool for companies hoping to narrow the field by seeing which best-in-class tools other companies are using."

The Tealium Digital 100, Q2 2013 (ranked alphabetically by category)

Affiliate Window                       Affiliate Marketing
Affilinet                              Affiliate Marketing
Commission Junction                    Affiliate Marketing
Google Affiliate Network               Affiliate Marketing
Impact Radius                          Affiliate Marketing
LinkShare                              Affiliate Marketing
LinkTrust                              Affiliate Marketing
Pepperjam                              Affiliate Marketing
Zanox                                  Affiliate Marketing
Adobe SiteCatalyst                     Analytics
Bizrate Insights                       Analytics
Channel Intelligence                   Analytics
Chartbeat                              Analytics
ClearSaleing                           Analytics
ClickTale                              Analytics
ComScore                               Analytics
Convertro                              Analytics
CrazyEgg                               Analytics
ForeSee                                Analytics
Google Analytics                       Analytics
Google Universal Analytics             Analytics
IBM Coremetrics                        Analytics
KISSinsights                           Analytics
Nielsen                                Analytics
Opinion Lab                            Analytics
Quantcast                              Analytics
Webtrends                              Analytics
Adroll                                 Display Advertising
Advertising.com                        Display Advertising
AppNexus                               Display Advertising
Atlas                                  Display Advertising
AudienceScience                        Display Advertising
Bizo                                   Display Advertising
BlueLithium (Yahoo)                    Display Advertising
BuyBuddy (Brighter Option)             Display Advertising
Buysight                               Display Advertising
Chango                                 Display Advertising
ChannelAdvisor                         Display Advertising
Criteo                                 Display Advertising
Dotomi                                 Display Advertising
DoubleClick - Floodlight               Display Advertising
DoubleClick - Spotlight                Display Advertising
Efficient Frontier (Adobe Ad Lens)     Display Advertising
Fetchback                              Display Advertising
Google Publisher Tag                   Display Advertising
Improve Digital 360Yield               Display Advertising
Media 6 Degrees                        Display Advertising
MediaFORGE                             Display Advertising
MediaMath                              Display Advertising
MediaMind (BurstingPipe)               Display Advertising
Mediaplex                              Display Advertising
Mercent                                Display Advertising
Microsoft adCenter                     Display Advertising
Nanigans                               Display Advertising
Netmining                              Display Advertising
Right Media                            Display Advertising
Rocket Fuel                            Display Advertising
Steelhouse                             Display Advertising
TradeDoubler                           Display Advertising
Turn                                   Display Advertising
ValueClick Media (Fastclick)           Display Advertising
YD (Yieldivision)                      Display Advertising
CheetahMail                            Email / Marketing Automation
Eloqua                                 Email / Marketing Automation
ExactTarget                            Email / Marketing Automation
Marketo                                Email / Marketing Automation
Adobe Test and Target                  Optimization / Personalization
Baynote                                Optimization / Personalization
Certona                                Optimization / Personalization
Datalogix                              Optimization / Personalization
Kampyle                                Optimization / Personalization
Monetate                               Optimization / Personalization
MyBuys                                 Optimization / Personalization
MyThings                               Optimization / Personalization
Optimizely                             Optimization / Personalization
SeeWhy                                 Optimization / Personalization
TellApart                              Optimization / Personalization
Visual Website Optimizer               Optimization / Personalization
Akamai                                 Other
LivePerson                             Other
Bing Conversion                        Search Engine Marketing
Google AdWords Conversions             Search Engine Marketing
Google AdWords Remarketing             Search Engine Marketing
Invite Media                           Search Engine Marketing
Kenshoo                                Search Engine Marketing
Marin Software                         Search Engine Marketing
RKG (Rimm-Kaufman Group)               Search Engine Marketing
Yahoo Search Marketing                 Search Engine Marketing
Bazaarvoice                            Shopping
Become                                 Shopping
GoDataFeed                             Shopping
Nextag ROI Tracker                     Shopping
PriceGrabber                           Shopping
Shopping.com                           Shopping
AddThis                                Social Media
Extole                                 Social Media
Facebook                               Social Media
Facebook Conversions                   Social Media
Google Plus                            Social Media
Twitter                                Social Media

To find out more about the Tealium Digital 100, please visit http://www.tealium.com/digital100.

About Tealium
Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Travelocity, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.