|By Marketwired .||
|August 14, 2013 08:00 AM EDT||
SAN DIEGO, CA -- (Marketwired) -- 08/14/13 -- Tealium, the leader in enterprise tag management, today announced the launch of the Tealium Digital 100, a new index showing the most deployed digital marketing solutions on enterprise websites worldwide.
Compiled quarterly, the Tealium Digital 100 reveals which digital marketing vendor tags are deployed across Tealium's global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category they belong to, ranging from advertising to social media. With an estimated 2,000+ tag-based digital marketing solutions on the market, the index can be used by marketers as a starting point for understanding the top vendors in the digital marketing landscape.
Highlights of the Q2 2013 Tealium Digital 100 include:
- More than one-third of all vendors (35) in the top 100 are advertising related. This reflects the competitiveness and fragmentation of the market, consisting of vendors from both media and inventory operations. Most notable is the widespread adoption of retargeting and data management platforms (DMPs), alongside the expected bid management and yield management solutions that have been the traditional mainstays of the industry.
- Analytics continues to play an important role in measuring and optimizing digital performance, ranking as the second most populous category with 18 vendors. While Google Analytics and Adobe SiteCatalyst continue to dominate traditional web analytics, there has been a rise in specialty analytics vendors, including services for revenue attribution, in-page analytics, and customer experience measurement (also known as voice of the customer).
- Optimization and personalization vendors represented a substantial portion of the Tealium Digital 100 with 12 vendors representing the category. This shows enterprises are getting more sophisticated in supplying online visitors with personalized content and products, as well as testing different offers against each other.
- Despite the fact that paid search accounts for a large part of the average digital marketing budget (as much as 40 percent, according to a recent Shop.org study), there are only eight search engine marketing vendors represented in the Digital 100. Compared to display advertising, search engine marketing is a much more mature market with a defined set of players.
- The breakdown of the remaining categories includes: affiliate marketing (9 vendors), social media and shopping (6 vendors each), email marketing / marketing automation (4), and other (2).
"The Tealium Digital 100 reflects real trends in marketing, including the ongoing shift from contextual advertising to audience-based or targeted advertising," said Erik Bratt, Vice President of Marketing for Tealium. "The index also gives CMOs a unique understanding of the vendor mix that savvy enterprises deploy to optimize results."
Tealium helps digital marketers increase efficiency and results by making it easy to deploy and manage the website and mobile tags that most digital marketing vendors require. Tealium provides turnkey tag integration with 500+ vendors, enabling marketers to add, edit or remove any tag by themselves without requiring software development. To become certified within Tealium's Tag Marketplace, vendors can directly contact Tealium.
"We're happy to see that the Tealium Digital 100 reflects ForeSee's standing as one of the most widely-used customer experience metrics in the world," said Eric Feinberg, Senior Director of Mobile, Media & Entertainment for Foresee, a pioneer in customer experience analytics. "The Tealium Digital 100 is a useful tool for companies hoping to narrow the field by seeing which best-in-class tools other companies are using."
The Tealium Digital 100, Q2 2013 (ranked alphabetically by category)
Affiliate Window Affiliate Marketing Affilinet Affiliate Marketing Commission Junction Affiliate Marketing Google Affiliate Network Affiliate Marketing Impact Radius Affiliate Marketing LinkShare Affiliate Marketing LinkTrust Affiliate Marketing Pepperjam Affiliate Marketing Zanox Affiliate Marketing Adobe SiteCatalyst Analytics Bizrate Insights Analytics Channel Intelligence Analytics Chartbeat Analytics ClearSaleing Analytics ClickTale Analytics ComScore Analytics Convertro Analytics CrazyEgg Analytics ForeSee Analytics Google Analytics Analytics Google Universal Analytics Analytics IBM Coremetrics Analytics KISSinsights Analytics Nielsen Analytics Opinion Lab Analytics Quantcast Analytics Webtrends Analytics Adroll Display Advertising Advertising.com Display Advertising AppNexus Display Advertising Atlas Display Advertising AudienceScience Display Advertising Bizo Display Advertising BlueLithium (Yahoo) Display Advertising BuyBuddy (Brighter Option) Display Advertising Buysight Display Advertising Chango Display Advertising ChannelAdvisor Display Advertising Criteo Display Advertising Dotomi Display Advertising DoubleClick - Floodlight Display Advertising DoubleClick - Spotlight Display Advertising Efficient Frontier (Adobe Ad Lens) Display Advertising Fetchback Display Advertising Google Publisher Tag Display Advertising Improve Digital 360Yield Display Advertising Media 6 Degrees Display Advertising MediaFORGE Display Advertising MediaMath Display Advertising MediaMind (BurstingPipe) Display Advertising Mediaplex Display Advertising Mercent Display Advertising Microsoft adCenter Display Advertising Nanigans Display Advertising Netmining Display Advertising Right Media Display Advertising Rocket Fuel Display Advertising Steelhouse Display Advertising TradeDoubler Display Advertising Turn Display Advertising ValueClick Media (Fastclick) Display Advertising YD (Yieldivision) Display Advertising CheetahMail Email / Marketing Automation Eloqua Email / Marketing Automation ExactTarget Email / Marketing Automation Marketo Email / Marketing Automation Adobe Test and Target Optimization / Personalization Baynote Optimization / Personalization Certona Optimization / Personalization Datalogix Optimization / Personalization Kampyle Optimization / Personalization Monetate Optimization / Personalization MyBuys Optimization / Personalization MyThings Optimization / Personalization Optimizely Optimization / Personalization SeeWhy Optimization / Personalization TellApart Optimization / Personalization Visual Website Optimizer Optimization / Personalization Akamai Other LivePerson Other Bing Conversion Search Engine Marketing Google AdWords Conversions Search Engine Marketing Google AdWords Remarketing Search Engine Marketing Invite Media Search Engine Marketing Kenshoo Search Engine Marketing Marin Software Search Engine Marketing RKG (Rimm-Kaufman Group) Search Engine Marketing Yahoo Search Marketing Search Engine Marketing Bazaarvoice Shopping Become Shopping GoDataFeed Shopping Nextag ROI Tracker Shopping PriceGrabber Shopping Shopping.com Shopping AddThis Social Media Extole Social Media Facebook Social Media Facebook Conversions Social Media Google Plus Social Media Twitter Social Media
To find out more about the Tealium Digital 100, please visit http://www.tealium.com/digital100.
Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Travelocity, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 25, 2017 01:15 PM EDT Reads: 1,956
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 25, 2017 12:45 PM EDT Reads: 1,538
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 25, 2017 12:45 PM EDT Reads: 1,766
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 25, 2017 12:30 PM EDT Reads: 1,078
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Mar. 25, 2017 12:30 PM EDT Reads: 4,980
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 25, 2017 12:00 PM EDT Reads: 803
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 25, 2017 11:15 AM EDT Reads: 1,424
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Mar. 25, 2017 11:00 AM EDT Reads: 3,453
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 25, 2017 10:45 AM EDT Reads: 2,004
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 25, 2017 10:00 AM EDT Reads: 2,841
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 25, 2017 09:15 AM EDT Reads: 4,145
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 25, 2017 08:30 AM EDT Reads: 1,964
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Mar. 25, 2017 08:00 AM EDT Reads: 13,947
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 25, 2017 08:00 AM EDT Reads: 4,026
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 25, 2017 06:45 AM EDT Reads: 2,746
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 25, 2017 06:30 AM EDT Reads: 1,556
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 25, 2017 03:00 AM EDT Reads: 5,725
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 25, 2017 12:15 AM EDT Reads: 1,709
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 25, 2017 12:00 AM EDT Reads: 600
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Mar. 24, 2017 10:15 PM EDT Reads: 4,211