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Tealium Launches Digital 100 Showing the Most Deployed Digital Marketing Solutions on Enterprise Websites

New Index Reveals Which Marketing Solutions Enterprise Marketers Have Implemented on Their Websites to Help Drive Digital Results

SAN DIEGO, CA -- (Marketwired) -- 08/14/13 -- Tealium, the leader in enterprise tag management, today announced the launch of the Tealium Digital 100, a new index showing the most deployed digital marketing solutions on enterprise websites worldwide.

Compiled quarterly, the Tealium Digital 100 reveals which digital marketing vendor tags are deployed across Tealium's global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category they belong to, ranging from advertising to social media. With an estimated 2,000+ tag-based digital marketing solutions on the market, the index can be used by marketers as a starting point for understanding the top vendors in the digital marketing landscape.

Highlights of the Q2 2013 Tealium Digital 100 include:

  • More than one-third of all vendors (35) in the top 100 are advertising related. This reflects the competitiveness and fragmentation of the market, consisting of vendors from both media and inventory operations. Most notable is the widespread adoption of retargeting and data management platforms (DMPs), alongside the expected bid management and yield management solutions that have been the traditional mainstays of the industry.

  • Analytics continues to play an important role in measuring and optimizing digital performance, ranking as the second most populous category with 18 vendors. While Google Analytics and Adobe SiteCatalyst continue to dominate traditional web analytics, there has been a rise in specialty analytics vendors, including services for revenue attribution, in-page analytics, and customer experience measurement (also known as voice of the customer).

  • Optimization and personalization vendors represented a substantial portion of the Tealium Digital 100 with 12 vendors representing the category. This shows enterprises are getting more sophisticated in supplying online visitors with personalized content and products, as well as testing different offers against each other.

  • Despite the fact that paid search accounts for a large part of the average digital marketing budget (as much as 40 percent, according to a recent Shop.org study), there are only eight search engine marketing vendors represented in the Digital 100. Compared to display advertising, search engine marketing is a much more mature market with a defined set of players.

  • The breakdown of the remaining categories includes: affiliate marketing (9 vendors), social media and shopping (6 vendors each), email marketing / marketing automation (4), and other (2).

"The Tealium Digital 100 reflects real trends in marketing, including the ongoing shift from contextual advertising to audience-based or targeted advertising," said Erik Bratt, Vice President of Marketing for Tealium. "The index also gives CMOs a unique understanding of the vendor mix that savvy enterprises deploy to optimize results."

Tealium helps digital marketers increase efficiency and results by making it easy to deploy and manage the website and mobile tags that most digital marketing vendors require. Tealium provides turnkey tag integration with 500+ vendors, enabling marketers to add, edit or remove any tag by themselves without requiring software development. To become certified within Tealium's Tag Marketplace, vendors can directly contact Tealium.

"We're happy to see that the Tealium Digital 100 reflects ForeSee's standing as one of the most widely-used customer experience metrics in the world," said Eric Feinberg, Senior Director of Mobile, Media & Entertainment for Foresee, a pioneer in customer experience analytics. "The Tealium Digital 100 is a useful tool for companies hoping to narrow the field by seeing which best-in-class tools other companies are using."

The Tealium Digital 100, Q2 2013 (ranked alphabetically by category)

Affiliate Window                       Affiliate Marketing
Affilinet                              Affiliate Marketing
Commission Junction                    Affiliate Marketing
Google Affiliate Network               Affiliate Marketing
Impact Radius                          Affiliate Marketing
LinkShare                              Affiliate Marketing
LinkTrust                              Affiliate Marketing
Pepperjam                              Affiliate Marketing
Zanox                                  Affiliate Marketing
Adobe SiteCatalyst                     Analytics
Bizrate Insights                       Analytics
Channel Intelligence                   Analytics
Chartbeat                              Analytics
ClearSaleing                           Analytics
ClickTale                              Analytics
ComScore                               Analytics
Convertro                              Analytics
CrazyEgg                               Analytics
ForeSee                                Analytics
Google Analytics                       Analytics
Google Universal Analytics             Analytics
IBM Coremetrics                        Analytics
KISSinsights                           Analytics
Nielsen                                Analytics
Opinion Lab                            Analytics
Quantcast                              Analytics
Webtrends                              Analytics
Adroll                                 Display Advertising
Advertising.com                        Display Advertising
AppNexus                               Display Advertising
Atlas                                  Display Advertising
AudienceScience                        Display Advertising
Bizo                                   Display Advertising
BlueLithium (Yahoo)                    Display Advertising
BuyBuddy (Brighter Option)             Display Advertising
Buysight                               Display Advertising
Chango                                 Display Advertising
ChannelAdvisor                         Display Advertising
Criteo                                 Display Advertising
Dotomi                                 Display Advertising
DoubleClick - Floodlight               Display Advertising
DoubleClick - Spotlight                Display Advertising
Efficient Frontier (Adobe Ad Lens)     Display Advertising
Fetchback                              Display Advertising
Google Publisher Tag                   Display Advertising
Improve Digital 360Yield               Display Advertising
Media 6 Degrees                        Display Advertising
MediaFORGE                             Display Advertising
MediaMath                              Display Advertising
MediaMind (BurstingPipe)               Display Advertising
Mediaplex                              Display Advertising
Mercent                                Display Advertising
Microsoft adCenter                     Display Advertising
Nanigans                               Display Advertising
Netmining                              Display Advertising
Right Media                            Display Advertising
Rocket Fuel                            Display Advertising
Steelhouse                             Display Advertising
TradeDoubler                           Display Advertising
Turn                                   Display Advertising
ValueClick Media (Fastclick)           Display Advertising
YD (Yieldivision)                      Display Advertising
CheetahMail                            Email / Marketing Automation
Eloqua                                 Email / Marketing Automation
ExactTarget                            Email / Marketing Automation
Marketo                                Email / Marketing Automation
Adobe Test and Target                  Optimization / Personalization
Baynote                                Optimization / Personalization
Certona                                Optimization / Personalization
Datalogix                              Optimization / Personalization
Kampyle                                Optimization / Personalization
Monetate                               Optimization / Personalization
MyBuys                                 Optimization / Personalization
MyThings                               Optimization / Personalization
Optimizely                             Optimization / Personalization
SeeWhy                                 Optimization / Personalization
TellApart                              Optimization / Personalization
Visual Website Optimizer               Optimization / Personalization
Akamai                                 Other
LivePerson                             Other
Bing Conversion                        Search Engine Marketing
Google AdWords Conversions             Search Engine Marketing
Google AdWords Remarketing             Search Engine Marketing
Invite Media                           Search Engine Marketing
Kenshoo                                Search Engine Marketing
Marin Software                         Search Engine Marketing
RKG (Rimm-Kaufman Group)               Search Engine Marketing
Yahoo Search Marketing                 Search Engine Marketing
Bazaarvoice                            Shopping
Become                                 Shopping
GoDataFeed                             Shopping
Nextag ROI Tracker                     Shopping
PriceGrabber                           Shopping
Shopping.com                           Shopping
AddThis                                Social Media
Extole                                 Social Media
Facebook                               Social Media
Facebook Conversions                   Social Media
Google Plus                            Social Media
Twitter                                Social Media

To find out more about the Tealium Digital 100, please visit http://www.tealium.com/digital100.

About Tealium
Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Travelocity, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

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