(Booth # 206) and FOUNTAIN VALLEY, Calif., Sept. 12 /PRNewswire/ -- Kingston Technology Company, Inc., today announced the availability of a new content-on-card program to support the needs of companies wanting to add value to their products or promotions by using customized Kingston(R) Flash memory cards and USB drives.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTON)

The new program offers custom content loading, packaging and logistics for digital entertainment producers, software developers and any business that wants to provide content on new media to gain a competitive edge and deliver a unique solution in any market using today's latest portable storage media.

"The new Kingston content program is designed to help companies provide custom content on Flash memory cards or USB Flash drives and thus maximize the use of this powerful media," said Wendy Lecot, Flash memory marketing manager, Kingston. "Whether a customer has specialized content for us to load or they want us to find content for them, Kingston will tailor the program to a customer's requirements."

Custom Content Loading

As part of the tailored content-on-card program, Kingston can load software, ringtones, wallpaper, movies, music, games, advertising messages or any other digital data onto convenient Kingston Flash memory cards or USB Flash drives. Consumers can use the cards and drives in their mobile phones, MP3 players, computers and other digital devices.

Ranging from standard-size MMC and SD cards to smaller form factor MMCmobile, miniSD, microSD cards or handy USB drives, all Kingston Flash memory products are eligible for use in the custom content-on-card program available in all sales regions served by Kingston worldwide.

For customers who want to purchase specific digital content, Kingston works with global content licensing agencies to acquire popular, premium and Digital Rights Management-free content to meet the needs of customer budgets and promotional objectives. Companies can select from a variety of digital entertainment topics, including popular movie genres, trailers, games, music and mobile phone content such as ringtones, wallpaper, mobile games and more.

Kingston's reputation for quality products and longstanding relationships with suppliers around the globe ensures the continuity, on-time delivery and reliability of Flash memory cards or USB drives for even the most complex projects.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. With manufacturing facilities operating in Fountain Valley, California; Malaysia; Taiwan; and China, Kingston supports all memory processing functions from receipt of wafer through to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide. For more information, please call (800) 337-8410, or visit http://www.kingston.com/.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

* For more information, please visit http://www.kingston.com/flash/mobilesolutions.asp?id=7.

CONTACT: Peggy Kelly of The Duplex Solution, Inc., +1-310-748-6666,
peggy@theduplex.net, for Kingston Technology Company, Inc.

Web site: http://www.kingston.com/
http://www.kingston.com/flash/mobilesolutions.asp?id=7