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Ensighten Enables Business Users To Control Website Personalization With New Visual Tagger For Ensighten Manage 2.0

By simply visiting a web page, marketers and analysts can define test campaigns and specify a wide range of optimization parameters. Built-in integrations with Webtrends Optimize™ and Adobe® Test&Target™ boost optimization productivity and business result

SAN FRANCISCO, April 16, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, is bringing advanced optimization capabilities to non-technical users with the launch of Ensighten Visual Tagger™. The announcement was made at the eMetrics Marketing Optimization Summit, where Ensighten is demonstrating advanced optimization techniques at booth #700.

(Photo: http://photos.prnewswire.com/prnh/20130416/CG95170)

Until now, digital marketers and site optimization professionals have sometimes struggled to execute new testing and targeting campaigns due to the need to tag website pages with testing code. With Ensighten Visual Tagger, business users can deploy Adobe Test&Target and Webtrends Optimize campaigns without updating website code.

By simply visiting any page and then launching Visual Tagger via a browser bookmarklet, a digital marketer or an optimization consultant can define as many test campaigns as they would like. Visual Tagger lets them visually identify the location of tests on the page, set targeting criteria, pass essential information into the testing platform, review all tags deployed on the page, debug any tag issues, and more — all without any coding skills or reliance on IT.

Visual Tagger enables non-technical users to create a website data layer, which improves the consistency and accuracy of visitor-, browser- and page-data collection, and enhances marketing optimization with refined data. The data layer centralizes this key data, eliminating the need for third-party tags to rely on HTML element IDs or to traverse HTML code to locate the required data.

Visual Tagger also simplifies event tracking. Marketers and analysts visually identify page elements they wish to track and select the events they wish to listen for. With built-in integrations with Adobe SiteCatalyst® and Webtrends Analytics™, users can easily map the analytics code to these events, or paste in their own analytics code.

"Ensighten remains the tag management solution of choice for enterprise companies looking to improve their analytics, optimization and customer acquisition processes across their digital channels," said Des Cahill, vice president of marketing at Ensighten. "The introduction of Visual Tagger continues our progress in making the world's most powerful tag management solution the easiest to use. We're enabling business users to conduct more granular tests and achieve better business results."

Ensighten customers that have been using Visual Tagger in advance of its release have been able to accelerate the time to market of their testing and targeting campaigns, and have realized the following additional benefits:

  • Simplify implementations by visually configuring tests in the context of  web pages.
  • Deploy new tests rapidly — no website code changes or JavaScript knowledge required.
  • Improve site visitor experience by specifying test locations for flicker-free content swapping.
  • Gain new visitor insights and improve testing and targeting performance through simplified data layer integration of page and browser data.

"Ensighten has really increased my ability to test without burdening my IT department," said Evan Frank, director of CRM at Ice.com. "I can get my tests on my website sooner and easily coordinate my email and onsite campaigns. This has had a significant impact on our conversation rates."

Ensighten Visual Tagger is also getting positive reviews from industry experts and vendors of complementary website optimization tools.

"This is the era of optimization, so consumers expect a website experience tailored to their interests," said Brian Hawkins, partner at Web Analytics Demystified and noted industry expert on website optimization. "Tools like Ensighten Visual Tagger are enabling business users to take optimization to the next level through the use of richer data sets for content personalization."

"Ensighten Visual Tagger is a great technique for our joint customers to use to simplify the site tagging for Webtrends Optimize," said Jeff Seacrist, vice president of product strategy and partner solutions at Webtrends. "The ability Ensighten Visual Tagger provides to visually create a data layer and combine it with elements used in tests complements the robust behavioral optimization capabilities that Optimize provides."

Ensighten Visual Tagger is available now for all Ensighten Manage customers at no additional cost.

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 75,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox ZingPR, +1-650-369-7784, [email protected]

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SOURCE Ensighten

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