|By Business Wire||
|April 10, 2013 12:01 AM EDT||
At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with dozens of industry leaders, including encoders, cloud platform providers, and content delivery networks (CDNs) to pave the way for TV content across every connected screen. Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime launch partners.
Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create great digital video experiences while also offering new monetization opportunities for programmers and pay TV service providers. The seamless tie-in with ecosystem partners offers for the first time a highly scalable and reliable solution that can be implemented consistently across devices and platforms. Adobe Primetime’s interoperable components can be deployed individually to fit their infrastructure needs or let the full solution handle the entire workflow.
Comcast Cable has incorporated several of Adobe Primetime’s modular components across certain XFINITY Web properties to deliver and monetize IP-delivered video and give their subscribers access to their favorite content via these properties. Comcast is leveraging a broad range of Adobe Primetime capabilities, including the player, DRM, ad insertion, ad serving, and analytics – in various configurations. NBC Sports Group also launched with Adobe Primetime, and now uses the solution to offer live sporting events, including Major League Soccer (MLS) and National Hockey League (NHL) games, as well as Golf Channel content across devices. Consumers are able to watch the content live and on demand.
One Format, Every Screen
To help content owners and distributors more efficiently bring more content to more devices, Adobe Primetime provides a single publishing workflow with one video format (HLS) and one DRM solution – all built around the Adobe Primetime Player. By incorporating HLS into the Flash Player for desktops, TV content owners and distributors will be able to efficiently reach more of their audience by deploying one consistent player. In addition, support for broadcast-specific capabilities such as closed captioning, dynamic ad insertion, and analytics dramatically help reduce costs while enabling advertising revenue with a single workflow and fewer video assets to encode, manage, deliver and store. Adobe Primetime will also continue to support HDS streaming.
“Adobe Primetime will help the industry address the new and evolving video consumption needs of consumers,” said David Karnstedt, senior vice president, Media and Ad Solutions, Adobe. “Bringing TV to every connected screen requires broad technology collaboration across the ecosystem, which is core to Adobe’s DNA. With our integrated approach and as a trusted technology provider to the industry, Adobe is uniquely positioned to support and drive this increasing demand in digital television.”
“Adobe offers the right technologies to help us streamline TV services and bring them anywhere our customers want to watch their favorite content,” said Sree Kotay, senior vice president and chief software architect, Comcast Cable. “As the industry continues to expand where consumers watch content and the different ways they can watch it – Adobe Primetime has created a programmable video solution that supports our multiplatform roadmap.”
“NBC Sports Group is using Adobe Primetime to bring major sporting events online,” said Rick Cordella, senior vice president and general manager, Digital Media, NBC Sports Group. “Our viewers expect to watch television programming on any connected device, and Adobe’s broad collaboration through the industry ensures that we can deliver a TV-like experience across devices while integrating their Adobe Primetime platform into our existing infrastructure.”
About Adobe Primetime
Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.
Adobe Primetime is available to programmers and pay TV service providers today. The Adobe Primetime Player is available for Windows, Mac OS, Android, iOS, and will support connected TVs as well as gaming platforms such as Roku and Xbox in 2013. The Adobe Primetime Player for mobile platforms can be embedded within apps today while the Adobe Primetime Player for desktop browsers leverages Flash Player. In the latter half of the year Adobe Primetime will also support HLS as a native format within Flash Player, more advanced analytics capabilities and support for HTML5 within mobile browser environments. Additionally, Adobe Primetime supports a standards based approach for ad serving making the process of fully monetizing broadcast video even simpler for both programmers and pay TV service providers.
- TV Is No Longer The Device; It’s The Content! (Blog Post)
- Adobe Primetime and HLS, HDS and MPEG DASH Support (Blog Post)
- Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support (Blog Post)
- Adobe Primetime and Support from Technology Partners (Blog Post)
- Adobe Primetime YouTube Channel
- Follow @AdobePrimetime on Twitter
- Adobe Primetime website
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries .All other trademarks are the property of their respective owners.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,262
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,103
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 967
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,400
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,106
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,515
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 537
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,182
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,659
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 615
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 782
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 731
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,419
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,696
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 30, 2016 07:30 AM EDT Reads: 550
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 30, 2016 05:15 AM EDT Reads: 2,722
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 30, 2016 04:00 AM EDT Reads: 2,150
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 30, 2016 03:00 AM EDT Reads: 1,672
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 30, 2016 02:45 AM EDT Reads: 1,508
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 30, 2016 02:15 AM EDT Reads: 1,202