Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards

AMD A-Series APU, Radeon and FirePro Graphics Technology Work Seamlessly With Next Version of Adobe Premiere Pro Software to Provide Real-Time Editing, Effects, Compositing and Color Grading

SUNNYVALE, CA -- (Marketwired) -- 04/05/13 -- AMD (NYSE: AMD) today announced its collaboration with Adobe Systems Incorporated to deliver OpenCL™ hardware-accelerated video editing for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This collaboration further demonstrates AMD's commitment to enabling partner ecosystems with cross-platform open standards, empowering Adobe to amplify the editing experience for creative professionals everywhere. The combination of expanded support for open standards and the Adobe Creative Cloud™ brings unmatched access to the most up-to-date and powerful professional post-production tools anywhere.

The next version of Adobe Premiere Pro has been optimized to take full advantage of a wider range of AMD professional- and consumer-class graphics processing units (GPUs) and accelerated processing units (APUs), delivering unprecedented real-time editing with formats from DV to HD and 4K Ultra HD at high frame rates. Now Adobe and AMD extend this advanced OpenCL functionality to creative professionals running the Windows operating system. The expanded support on Windows and OSX complements the already popular Mac OSX OpenCL support available on Adobe Premiere Pro.

"AMD and Adobe are dedicated to delivering professional- and consumer-level solutions that support open standards and provide artists everywhere with the ability to create at the speed of thought," said Neal Robison, senior director, Software Alliances at AMD. "Through AMD's strong relationship with Adobe, video editors no longer have to wait for the rendering of edits, effects and composites -- most everything can now be achieved at high-quality in real-time."

Coupling AMD graphics hardware with the latest Adobe software, video professionals and prosumers alike will benefit from seamless, high-quality feedback. The next version of Adobe Premiere Pro with support for OpenCL harnesses the power of discrete AMD graphics cards and AMD A-Series APU's to enable real-time edits, application of dozens of effects, support for the new Lumetri deep-color engine, and multi-stream and mixed format accelerated workflows with AMD Eyefinity multi-display technology.

From its APUs and notebook graphics cards to professional workstation cards like the AMD FirePro™ W-series, AMD technology works transparently with Adobe Premiere Pro to provide scalable GPU-accelerated editing solutions for inspired prosumers and creative professionals everywhere. The software is accelerated by OpenCL to efficiently harness the compute power of AMD APU and graphics products and achieve up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing(1).

"We're all about creating the best software possible, and at NAB we're revealing some incredible enhancements to our video editing tools," said Simon Williams, director of strategic relations at Adobe. "Our customers require powerful systems that enable them to work quickly and efficiently. While we already support OpenCL on the Mac, today's announcement gives creative professionals the opportunity to tap into the massive compute resources of AMD APUs and GPUs on Windows-based PCs, broadening the type of accelerated experience they can have with our upcoming software."

Video professionals and enthusiasts utilizing the Adobe Creative Cloud gain a competitive advantage through immediate access to AMD hardware-accelerated features and functionality with the latest Adobe video production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool kit with industry-leading software seamlessly integrated with all the hardware needed to create, collaborate and stay connected.

At NAB, Adobe is previewing the next generation of its professional video and audio products (NAB Booth SL3910.) Learn more about the next versions of Adobe's pro video and audio tools at: www.adobe.com/go/nab_reveal. More information about Adobe's upcoming new video tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, Calif.

Supporting Resources

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading Cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD, the AMD Arrow logo, FirePro and Radeon are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

(1) Testing was performed by AMD, test project used the "Three-way Color Corrector" effect with the NAB 2013 "sneak peek" build of Premiere Pro Next provided by Adobe, .MP4 video file, 17 seconds, 1920x1080, 24fps with .WAV audio file, 169 seconds, 1411 kb/s audio bitrate, 41 khz audio sample rate, export to Device -- Apple TV, iPad, iPhone 4 and newer, 720p, 29.97 max render quality. With OpenCL (GPU acceleration) enabled, the export took 46.6 seconds. With CPU only, the export took 246.1 seconds. Test system was a desktop PC configured with an AMD A10-6800K APU with AMD Radeon™ HD 8670D Graphics, 8GB DDR3-2133 running Window 8 Professional (x64) build 9200, video driver 12.102.0.0. RID-10

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.