Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Adobe Drives Innovation With New Video Workflows at NAB 2013

At the annual National Association of Broadcasters (NAB) Show, Adobe Systems Incorporated (Nasdaq:ADBE) will showcase new software and video technology that is transforming the way broadcasters, filmmakers and video professionals create and deliver high-quality productions across multiple screens. Highlights of the show include the first public demonstrations of the next generation of Adobe’s flagship video tools including Adobe® Premiere® Pro, Adobe After Effects® SpeedGrade™, Adobe Audition® Adobe Prelude™, Adobe Media Encoder and Adobe Story before their official release. NAB attendees will see a modern, highly-interoperable set of video tools that enable fast, seamless workflows.

Adobe is also announcing Adobe Anywhere for video – a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network (see separate release). Adobe will demonstrate its new solutions during the NAB 2013 Show at its booth #SL3910, South Hall in the Las Vegas Convention Center, April 8 – 11. Adobe professional video and broadcast tools will also be presented in nearly 100 partner booths throughout the NAB exhibition.

The company also announced it is offering a special offer aimed at video professionals in North America to join Adobe Creative Cloud™ for $29.99 a month for their first year, which is 40 percent off the regular price of an annual membership to Adobe Creative Cloud. Although the new features being previewed at NAB are not yet publicly available, one of the major benefits of Adobe Creative Cloud membership is that members get access to the latest upgrades and features as soon as they are released for no additional cost. This offer is valid through April 19, 2013. For more information, visit here.

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013.

“Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today’s evolving video industry,” said Steve Warner, vice president of product development, Adobe. “Adobe’s video tools revealed today provide content creators with one powerful toolset to help them produce exceptional content and streamline workflows. From Academy Award winning filmmakers like the Coen brothers to global broadcasters, these innovative tools are what will continue to drive the shift to Adobe video solutions across the broadcast and media industries.”

Revealing the Future of Video and Audio

At NAB, Adobe will provide a sneak peek of new features coming to Adobe’s professional video tools. Innovative features in the upcoming versions of the tools will give users more creative control, so they can tell their story with more impact, as well as speed up daily tasks with powerful performance and productivity enhancements.

Every editor’s process is different, and with the next version of Adobe Premiere Pro, editors can work the way they want. Increased customization capabilities, significant new shortcuts for faster, keyboard-driven editing, Link & Locate to quickly relink media, and an expanded set of supported media formats let editors work smarter and faster. It also has more powerful color workflows with the addition of the Lumetri™ Deep Color Engine, to easily apply rich color grading looks directly in Adobe Premiere Pro. Or, users can send files to the newly redesigned Adobe SpeedGrade, for precise control over every aspect of their project’s color and light. The next version of SpeedGrade sports a greatly improved user interface designed with efficiency in mind. It gives users faster access to regularly used tools, and the new one-click Shot Matcher feature that matches clips from different cameras with varying lighting conditions.

“Adobe’s video tools just keep getting faster and more powerful with each new release,” says Adam Pertofsky, award-winning editor and partner at Rock Paper Scissors. “When I’m editing commercials, speed and flexibility are critical. There are so many great new features in Adobe Premiere Pro that are clearly designed with editors in mind. And the integration of Adobe video tools allow me to forget about the technology and focus on the most important part of my job as an editor – thinking creatively.”

A powerful new version of Adobe After Effects® brings motion graphics and visual effects artists more creative possibilities and allows them to work easily in 3D with the new Live 3D Pipeline with Maxon Cinema4D integration. The Refine Edge tool enables faster, superior rotoscoping results and the Warp Stabilizer VFX feature allows users to stabilize a specific portion of a shot. New creative tools in Adobe Audition® include Sound Remover and Preview Editor to help improve overall sound quality.

Logging and ingest tool Adobe Prelude has matured since its release at NAB 2012, with new ability to scrub thumbnails in the project panel to quickly see imported footage – a top customer-requested feature. Adobe Prelude now also adds metadata during ingest, and editing is faster with new Adobe Story panels giving Adobe Prelude and Adobe Premiere Pro users access to Story scripts, and ability to match the script to clips and using Speech to Text analysis.

Discussing the Fusion of New Media and Filmmaking

On Sunday, April 7, at 10:30 a.m. in room N250, Adobe will lead the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel will feature Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who will join moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together.

Availability

At NAB, Adobe is previewing the next generation of its professional video and audio products that are not yet publicly available. Learn more about the next versions of Adobe’s pro video and audio tools at www.adobe.com/go/nab_reveal. More information about Adobe's next generation of creative tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, CA.

Forward-Looking Statements Disclosure

This press release contains forward-looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward-looking statements.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Premiere, After Effects, SpeedGrade, Audition, Prelude, Creative Cloud, Lumetri, and Audition are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.