Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, ColdFusion

Adobe Flex: Article

Top 10 Reasons to Attend MAX 2006

...in Las Vegas

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

For those of you not yet fortunate enough to attend MAX (or DevCon, as it was known earlier on), try and picture several thousand of your peers spending three intense days learning, interacting, networking, talking shop, and just having fun. MAX, the official company conference, is your chance to sharpen your development skills, learn about new products, spend time with product engineering teams, and more.

From the opening keynote to the numerous hands-on sessions, community lounge and Cyber CafŽ, sneak peeks, annual "special event," exhibit hall, informal birds-of-a-feather sessions, sponsor lunches, and much more-MAX attendees find themselves immersed in products and technologies, and emerge the better for the experience several days later.

Recognizing a good thing when they see it, Adobe is continuing the MAX tradition, maintaining not just the MAX name but also the MAX experience. MAX 2006 promises to be the biggest MAX ever. More tracks, more sessions (over 30 more than last year), more products and technologies, more attendees...more reasons for you to attend MAX this October 23-26 at the magnificent Venetian in Las Vegas, Nevada.

Just in case you remain unconvinced, here are my own top 10 reasons to attend MAX 2006 in Las Vegas:

The main reason to attend MAX is simply this: Be it web design, application development, creative work, building intelligent documents, or what have you, you rely on Adobe products to do what you do. This is your chance to learn new skills, discover new opportunities, and prepare for the future. It's also your chance to participate in the Fourth Annual MAX Awards.

Networking, schmoozing, chatting, late-night bar sessions. Whatever your style, you'll find hundreds of like-minded developers and designers who'd love to share and hear from you. For many people, this ability to associate faces with e-mail addresses is the highlight of MAX.

Spend time with the individuals responsible for the products you use and rely on. Like a feature? Tell them. Have a suggestion? Great, they love feedback. Even complaints (should you actually have any) are accepted and appreciated.

Flex 2 is hot! Avail yourself of the most Flex 2 information and expertise ever concentrated in a single place.

Over 100 unique sessions on a variety of products (Adobe Flex, Acrobat, Photoshop, ColdFusion, Flash, Dreamweaver, LiveCycle, and many more). Whether your interests are more code-centric or whether you are into design and visuals, you'll find sessions targeted specifically to you.

Don't just listen. Do! Take advantage of 90-minute hands-on training sessions on a variety of products and technologies, all taught by certified instructors and product experts. You'll learn by doing, writing code, manipulating design, and more.

"Sneak peeks" mean that MAX attendees are typically the first to see the stuff that our product teams are cooking up. Our engineers love showing off features planned for new versions of your favorite software, or futuristic skunkworks projects that may or may not ever see the light of day, or just about whatever else tickles their fancy. This is live and unscripted-our version of reality entertainment-and it's just for MAX attendees.

The "special event." No, I won't spill the beans but consider this: Previous special events included private, exclusive access to Universal Studios in Orlando, taking over the Olympic Oval in Salt Lake City, Mardi Gras World in New Orleans, and Disney's California Adventure in Anaheim. 'Nuff said!

Shirts, bags, and other apparel and goodies. While I can't promise that you'll be more confident and desirable, you will definitely look the part. The well-dressed MAX attendee is a sight to behold. (Those of us who've been attending year after year have saved fortunes on our clothing budgets.)

MAX is more than a conference, it's an experience. MAX 2006 is shaping up to be the biggest and best yet. If you want to register or just learn more about the event, visit http://www.adobe.com/events/max/.

More Stories By Ben Forta

Ben Forta is Adobe's Senior Technical Evangelist. In that capacity he spends a considerable amount of time talking and writing about Adobe products (with an emphasis on ColdFusion and Flex), and providing feedback to help shape the future direction of the products. By the way, if you are not yet a ColdFusion user, you should be. It is an incredible product, and is truly deserving of all the praise it has been receiving. In a prior life he was a ColdFusion customer (he wrote one of the first large high visibility web sites using the product) and was so impressed he ended up working for the company that created it (Allaire). Ben is also the author of books on ColdFusion, SQL, Windows 2000, JSP, WAP, Regular Expressions, and more. Before joining Adobe (well, Allaire actually, and then Macromedia and Allaire merged, and then Adobe bought Macromedia) he helped found a company called Car.com which provides automotive services (buy a car, sell a car, etc) over the Web. Car.com (including Stoneage) is one of the largest automotive web sites out there, was written entirely in ColdFusion, and is now owned by Auto-By-Tel.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
n d 08/21/06 07:38:13 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

n d 08/21/06 07:30:05 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

n d 08/21/06 06:38:49 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

@ThingsExpo Stories
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...