Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, ColdFusion

Adobe Flex: Article

Top 10 Reasons to Attend MAX 2006

...in Las Vegas

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

For those of you not yet fortunate enough to attend MAX (or DevCon, as it was known earlier on), try and picture several thousand of your peers spending three intense days learning, interacting, networking, talking shop, and just having fun. MAX, the official company conference, is your chance to sharpen your development skills, learn about new products, spend time with product engineering teams, and more.

From the opening keynote to the numerous hands-on sessions, community lounge and Cyber CafŽ, sneak peeks, annual "special event," exhibit hall, informal birds-of-a-feather sessions, sponsor lunches, and much more-MAX attendees find themselves immersed in products and technologies, and emerge the better for the experience several days later.

Recognizing a good thing when they see it, Adobe is continuing the MAX tradition, maintaining not just the MAX name but also the MAX experience. MAX 2006 promises to be the biggest MAX ever. More tracks, more sessions (over 30 more than last year), more products and technologies, more attendees...more reasons for you to attend MAX this October 23-26 at the magnificent Venetian in Las Vegas, Nevada.

Just in case you remain unconvinced, here are my own top 10 reasons to attend MAX 2006 in Las Vegas:

The main reason to attend MAX is simply this: Be it web design, application development, creative work, building intelligent documents, or what have you, you rely on Adobe products to do what you do. This is your chance to learn new skills, discover new opportunities, and prepare for the future. It's also your chance to participate in the Fourth Annual MAX Awards.

Networking, schmoozing, chatting, late-night bar sessions. Whatever your style, you'll find hundreds of like-minded developers and designers who'd love to share and hear from you. For many people, this ability to associate faces with e-mail addresses is the highlight of MAX.

Spend time with the individuals responsible for the products you use and rely on. Like a feature? Tell them. Have a suggestion? Great, they love feedback. Even complaints (should you actually have any) are accepted and appreciated.

Flex 2 is hot! Avail yourself of the most Flex 2 information and expertise ever concentrated in a single place.

Over 100 unique sessions on a variety of products (Adobe Flex, Acrobat, Photoshop, ColdFusion, Flash, Dreamweaver, LiveCycle, and many more). Whether your interests are more code-centric or whether you are into design and visuals, you'll find sessions targeted specifically to you.

Don't just listen. Do! Take advantage of 90-minute hands-on training sessions on a variety of products and technologies, all taught by certified instructors and product experts. You'll learn by doing, writing code, manipulating design, and more.

"Sneak peeks" mean that MAX attendees are typically the first to see the stuff that our product teams are cooking up. Our engineers love showing off features planned for new versions of your favorite software, or futuristic skunkworks projects that may or may not ever see the light of day, or just about whatever else tickles their fancy. This is live and unscripted-our version of reality entertainment-and it's just for MAX attendees.

The "special event." No, I won't spill the beans but consider this: Previous special events included private, exclusive access to Universal Studios in Orlando, taking over the Olympic Oval in Salt Lake City, Mardi Gras World in New Orleans, and Disney's California Adventure in Anaheim. 'Nuff said!

Shirts, bags, and other apparel and goodies. While I can't promise that you'll be more confident and desirable, you will definitely look the part. The well-dressed MAX attendee is a sight to behold. (Those of us who've been attending year after year have saved fortunes on our clothing budgets.)

MAX is more than a conference, it's an experience. MAX 2006 is shaping up to be the biggest and best yet. If you want to register or just learn more about the event, visit http://www.adobe.com/events/max/.

More Stories By Ben Forta

Ben Forta is Adobe's Senior Technical Evangelist. In that capacity he spends a considerable amount of time talking and writing about Adobe products (with an emphasis on ColdFusion and Flex), and providing feedback to help shape the future direction of the products. By the way, if you are not yet a ColdFusion user, you should be. It is an incredible product, and is truly deserving of all the praise it has been receiving. In a prior life he was a ColdFusion customer (he wrote one of the first large high visibility web sites using the product) and was so impressed he ended up working for the company that created it (Allaire). Ben is also the author of books on ColdFusion, SQL, Windows 2000, JSP, WAP, Regular Expressions, and more. Before joining Adobe (well, Allaire actually, and then Macromedia and Allaire merged, and then Adobe bought Macromedia) he helped found a company called Car.com which provides automotive services (buy a car, sell a car, etc) over the Web. Car.com (including Stoneage) is one of the largest automotive web sites out there, was written entirely in ColdFusion, and is now owned by Auto-By-Tel.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
n d 08/21/06 07:38:13 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

n d 08/21/06 07:30:05 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

n d 08/21/06 06:38:49 PM EDT

It's been more than half a year now since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. Each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.

IoT & Smart Cities Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...