The developers, architects, and IT managers who are gathered in New York City this morning to attend the "Real-World Flex" One-Day Seminar being produced by SYS-CON Events today in The Roosevelt Hotel, share one thing in common: a strong awareness that - from Internet businesses like Google and Yahoo! to brick and mortar companies like Jaguar and Sherwin Williams - companies need to bring dynamic, richer content to their Web applications (think Google Finance, think Yahoo! Maps). Because ultimately, RIAs open the door for new possibilities in application development.

What "Real-World Flex" aims to do, in 12 intense hours of laser-focused presentations, discussion, and demos, is to give everyone the full picture of how Adobe Flex 2 is a complete, powerful application development solution for creating and delivering cross-platform RIAs, within the enterprise and across the Web.

The historic Grand Ballroom of Roosevelt here in midtown Manhattan again looks fantastic and Adobe's Dave Mendels (pictured) is keynoting which is certain to be a huge hit with the audience because he'll incorporate live demos etc. Adobe has a really strong presence here and yet the mix is that classic SYS-CON mix of the "software principal," so to speak, surrounded by representatives of the ecosystem around that principal.

SYS-CON Events Conference Chair Jeremy Geelan and
Adobe's Group Manager for Product Marketing Steve Rotter

Real World Flex Seminar Conference Registration Opens at the Roosevelt Hotel in New York City

Real-World Flex Seminar Attendees Enjoying Breakfast Before the Opening Keynote

Seminar Attendees Crowd Around to Learn About the Latest in Flex-related technologies such as ZoomFLEX

Event Partner Adobe Shows Off the Latest on Flex

Omniture shows users how to optimize the Web 2.0 Experience

Midnight Coders presents the WebORB Presentation Server

Universal Mind - high impact consulting - now hiring!

Cynergy Systems demonstrates the LookFirst Approach

The Real-World Flex Seminar Open Keynote Begins!

Adobe's David Mendels tells the sold-out audience why it's a great time to be a Flex Developer

A Standing-Room Only Crowd Packs the Opening Keynote

David Mendels Gives an Exclusive Sneak Peak at Adobe Apollo

Two Flex Masters - Adobe's Christophe Coenraets and David Mendels

Yakov Fain and Dr. Victor Rasputnis Speak on Flex and Java

Yakov Fain and Dr. Victor Rasputnis

Christophe Coenraets speaks on the Flex User Experience

Adobe's Eric Anderson - speaking on Flex Data Services

Cynergy System's Dave Wolf Speaking on "Front-to-Back" Development"

Jesse Randall Warden sounds off on the winning combo of Flash & Flex

Jesse Randall Warden and SYS-CON Event's Jeremy Geelan

Fumi Matsumoto speaks on Building RIA Consumer Shopping Experiences

Jeremy Geelan introduces ESRI's Mansour Raad who showed off the power of Flex
mashing up with real world mapping appliactions.

Luis Polanco gives the audience a sneak peak at Adobe's upcoming Apollo technology...

Closing out the day, the Real-World Flex Power Panel featuring
Cynergy System's Dave Wolf, Adobe's David Mendels, Host Jeremy Geelan,
the NY Flex User Group's Shlomy Gantz and Midnight Coder's Mark Piller

So we have a developer-type guru (for the Flash part of the equation), a distributed computing expert (MidnightCoders), a high-end geospatial user (ESRI), a pioneer of etailing apps (Allurent), a UI specialist (Cynergy), all in addition to Adobe's own FlexBuilder global evangelist...

We have Flex + Java demos, Flex + .NET demos, and Flex + Ruby demos...we have the main advance man at Adobe for "Apollo," we have the whole megillah - all packed into one of those 12-hour days that we do best, and all simulcast on SYS-CON.TV through all 150,000 pages of the site.