Click here to close now.


Adobe Flex Authors: Matthew Lobas, Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

MAXON Applauds Oscar® and Visual Effects Society Awards Winners and Nominees

MAXON congratulates the many customers that won and were nominated by the Academy of Motion Picture Arts and Sciences, the Visual Effects Society (VES) and other prominent creative arts organizations for outstanding achievement in the visual effects and other categories who leveraged the company’s professional 3D solutions – CINEMA 4D and Body Paint 3D – to create this year’s most proclaimed characters, backgrounds and environments.

Life of Pi, this year’s, Oscar® award-winning film for Best Visual Effects was created by MAXON customers to create the stereoscopic shots of the tea tree fields, hills, towns and church featured in the Ang Lee directed film. MAXON’s state-of-the-art 3D software solutions were also featured in two of the Best Visual Effects Oscar nominees – Prometheus and Marvel’s The Avengers. In addition, many of the film and videogame projects honored by the VES also relied on MAXON products, including Men in Black™ 3, The Amazing Spider-Man and Halo 4.

MAXON technology played key roles in the complex onscreen and gadget display screen graphics seen throughout Marvel’s The Avengers and Men in Black 3, as well as the CG environments, creatures, costumes and spaceship designs that contributed to Prometheus’ futuristic tone. [Editors‘ Note: For a complete listing of Academy Award nominations, please visit: For a complete listing of VES Awards winners, please visit:]

“Each year, celebrated visual effects, motion graphics and animation artists choose MAXON 3D solutions to help bring their creative visions to life,” Paul Babb, president/CEO MAXON said. “We congratulate all our customers, those who were nominated and won awards this season, who continue to set the industry standard in 3D artistry and inspire and entertain audiences around the world.”

Life of Pi – Oscar Winner for Best Visual Effects

Life of Pi, the magical film adventure about a 16-year-old Indian son of a zookeeper and his shipwreck with a tiger won numerous awards from prestigious organizations around the world including four Oscar wins for 'Best Visual Effects,' 'Best Direction,' 'Best Original Score,' and 'Best Cinematography.' The film also received multiple VES Awards including the 'Visionary Award' for Lee; 'Outstanding Visual Effects in a Visual Effects-Driven Feature Motion Picture'; and 'Outstanding Animated Character in a Live Action Feature Motion Picture.'

Acclaimed digital artist and long-time CINEMA 4D user, Steven Messing (Prometheus, Avatar, Alice in Wonderland, Transformers: Dark of the Moon, Water for Elephants, and the upcoming film titles, Star Trek Into Darkness and Pirates of the Caribbean 5) served as visual effects art director on Life of Pi, working under Paul Graff, visual effects supervisor at Crazy Horse Effects, Venice, Calif. Messing used CINEMA 4D mostly for the wide establishing stereoscopic shot of central character ‘Pi’ Patel’s rural hometown in Munnar, India and outer lying areas that required the creation of very specific landmarks including a temple, mosque and church that still exist in some form today.

Messing explained that he art directed the landscape and buildings to be a bit more surreal in scale and scope.

“I created a wide overscan matte painting that was projected in layers onto 3D geometry in CINEMA 4D,” Messing said. “CG FX Supervisor, Luke Mcdonald and Compositing Supervisor, Josh Lacross were able to breathe life into the shot using CINEMA 4D's powerful tool set. We rendered fully lit and dynamic 3D tree elements, animated birds, people and animals, and moving clouds with interactive light rays casting shadows across the landscape. With CINEMA 4D we had a very efficient stereoscopic pipeline that allowed us to render amazing results in a practical time frame."

Prometheus – Oscar Nominee for Best Visual Effects

Digital artist Steven Messing utilized CINEMA 4D to conceptualize and design complex visual effects shots in the production of Twentieth Century FOX’s Prometheus, directed by Ridley Scott.

Messing served as Visual Effects Art Director, working under Prometheus Production Designer Arthur Max. He leveraged CINEMA 4D’s speed, agility and intuitive processes to produce several physical set builds, as well as CG environments, creatures, costumes and spaceship designs that contributed to the aesthetic and mythological visual tone of the film. He also worked through post-production creating matte shots and additional designs, working under VFX Supervisor, Richard Stammers and VFX Producer, Allen Maris.

“Using CINEMA 4D remains a top choice software that afforded us a highly flexible solution for previsualizing and experimenting with design elements such as intricate, surface detail textures and patterns that could be presented to Ridley Scott for approvals in a practical timeframe,” said Messing. [Editors’ note: For additional details on Messing’s workflow in Prometheus, see MAXON press release:]

Marvel’s The Avengers – Oscar Nominee for Best Visual Effects

Cantina Creative, a design and visual effects studio located in Culver City, Calif., was called on to realize numerous 2D and 3D elements that appear throughout the blockbuster superhero film, Marvel’s The Avengers. Stephen Lawes, Cantina co-founder and creative director, Sean Cushing, Cantina co-founder and VFX producer, and Venti Hristova, Cantina VFX supervisor, assembled a talented in-house VFX team that included Jayse Hansen, a film and television screen and UI designer/animator (2012, Rise of the Planet of the Apes and The Avengers), and Navarro Parker, an Emmy-winning motion graphics, 3D animation and visual effects artist (Iron Man, The Transformers and The Avengers) – both acclaimed CINEMA 4D artists – for the job.

Director Joss Whedon wanted new visual concepts for the Heads-Up-Display (HUD) in the new Iron Man Mark VII suit and challenged the Cantina team to design and animate a massive amount of computer screen displays for both Tony Stark and S.H.I.E.L.D. – the fictional espionage and law enforcement agency in the film that deals with superhuman threats. Most of these screen displays were featured on the 'Helicarrier,' the aircraft carrier that travels on water and in the air.

“CINEMA 4D played a vital role in designing 3D elements during various phases of the design process, from early draft screenshots to final delivery,” said Hansen. “We used the software to provide 3D volumetric representations of the Iron Man suit, and also for designing several HUD widgets in the new modes for Diagnostic, Battle and Flight.

“For the various scenes, in particular the ones where a missile threatens Stark Tower and all of New York City, CINEMA 4D’s tight integration with Adobe After Effects and the City Kit plug-in from Greyscalegorilla was the creative advantage that let us quickly deliver changes and pull off the final stereo shots,” Hansen said.

Parker explained that CINEMA 4D was also instrumental in visualizing a multi-dimensional city-map HUD widget that allowed Tony Stark to track his location, the location of the other Avengers, and incoming threats: “CINEMA 4D's Cel Renderer helped the team create extremely fast and exceptionally clean razor-thin wireframe renders.”

Men in Black 3 – VES Award Nominee “Outstanding Models in a Feature Motion Picture”


Visual effects artists at New York-based Perception teamed with Columbia Pictures Men in Black 3 Director Barry Sonnenfeld, Production Designer Bo Welch, and VFX Supervisor Ken Ralston, to create various interface effects and design elements seen throughout the film. Utilizing an early iteration of CINEMA 4D's stereo camera rig, the Perception team created stereo interface animations with the MIB headquarters, as well as the plot-pivotal time-jump device.

“CINEMA 4D became a crucial part of our workflow on Men In Black 3, allowing us to add layers of dimensionality to otherwise flat imagery, making the MIB technology and gadgets far more advanced than we have seen in past films,” said John Lepore, creative director, Perception.

Sony Pictures Imageworks

Multiple Oscar-winning visual effects and animation studio Sony Pictures Imageworks (SPI) is nominated again this year by the Visual Effects Society for its feature film contributions on Men in Black 3, The Amazing Spider-Man and Hotel Transylvania. For Men in Black 3, visual effects legends, Ken Ralston and Jay Redd, lead a team in creating extensive, stylized and otherworldly visual effects sequences. MAXON's BodyPaint 3D was used to texture paint numerous assets in the film including several of the main characters, Jay, Kay and Boris, the monocycle, Shea Stadium, Lunar Prison, Saturn V rocket, Chinatown, Bogladite (alien ships), pterodactyls, satellite and others.

“The most challenging aspect of working on Men in Black 3 was the sheer number and numerous layers of assets that required painting,” commented Tom Quach, senior texture painter, Sony Pictures Imageworks. “But luckily for me, I was very familiar with BodyPaint and its tight integration with Adobe Photoshop allowed me to work very efficiently without affecting quality. I managed to paint all assigned assets on time and contributed in keeping our texture department under budget. I wouldn't have been able to work so quickly without the BodyPaint 3D toolset.”

Halo 4 – VES Award Nominee “Outstanding Real-Time Visuals in a Video Game”

The recently released hit video game, Halo 4, one of the most successful franchises in game history, was nominated for a VES award for 'Outstanding Real-Time Visuals in a Video Game.' The Sequence Group, the Vancouver, BC-based creative studio, in partnership with the Halo franchise team at 343 Industries, Redmond, Washington, relied on CINEMA 4D to build, texture, animate and render scenes that produced over twenty minutes of original animated content in the game, including eight “Terminal” animations – hidden content within the game that players can access providing detailed backstory about the characters and the new Halo world.

Ian Kirby, Sequence Group director, outlined that CINEMA 4D proved essential to scenes requiring dynamic camera moves, lip animation, particles and dynamics such as cloth. “Relying on CINEMA 4D allowed us to work quite easily with animation and compositing artists of various skill sets, while being able to easily export and import our scene information for a more seamless workflow," said Kirby. "Creating our main characters in CINEMA 4D was an advantage as we could reuse them for an entire scene without having an artist paint a new character for every scene, while the seamless integration of the CINEMA 4D Mograph toolset with Adobe After Effects allowed us to achieve a painterly look for all the 3D renders and create complex and dynamic animations without having to spend countless hours coding."

About MAXON Computer

MAXON Computer is a developer of professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively in the film, television, science, architecture, engineering and other industries. MAXON has offices in Germany, USA, United Kingdom, France and Japan. MAXON products are available directly from the Website and its worldwide distribution channel. Specially priced learning editions of the company’s software solutions are also made available to educational institutions. For additional information on MAXON visit

All trademarks contained herein are the property of their respective owners.

Web Resources
Image Availability – Approved images for Life of Pi, Men in Black 3, Halo 4, Prometheus and Marvel’s The Avengers are available by contacting Vicky Gray-Clark, [email protected].

How to Find MAXON
MAXON website
MAXON Facebook page
MAXON Twitter page
MAXON YouTube page

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...