Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

MAXON Applauds Oscar® and Visual Effects Society Awards Winners and Nominees

MAXON congratulates the many customers that won and were nominated by the Academy of Motion Picture Arts and Sciences, the Visual Effects Society (VES) and other prominent creative arts organizations for outstanding achievement in the visual effects and other categories who leveraged the company’s professional 3D solutions – CINEMA 4D and Body Paint 3D – to create this year’s most proclaimed characters, backgrounds and environments.

Life of Pi, this year’s, Oscar® award-winning film for Best Visual Effects was created by MAXON customers to create the stereoscopic shots of the tea tree fields, hills, towns and church featured in the Ang Lee directed film. MAXON’s state-of-the-art 3D software solutions were also featured in two of the Best Visual Effects Oscar nominees – Prometheus and Marvel’s The Avengers. In addition, many of the film and videogame projects honored by the VES also relied on MAXON products, including Men in Black™ 3, The Amazing Spider-Man and Halo 4.

MAXON technology played key roles in the complex onscreen and gadget display screen graphics seen throughout Marvel’s The Avengers and Men in Black 3, as well as the CG environments, creatures, costumes and spaceship designs that contributed to Prometheus’ futuristic tone. [Editors‘ Note: For a complete listing of Academy Award nominations, please visit: http://oscar.go.com/nominees. For a complete listing of VES Awards winners, please visit: http://www.visualeffectssociety.com/11th-Annual-VES-Awards-Winners]

“Each year, celebrated visual effects, motion graphics and animation artists choose MAXON 3D solutions to help bring their creative visions to life,” Paul Babb, president/CEO MAXON said. “We congratulate all our customers, those who were nominated and won awards this season, who continue to set the industry standard in 3D artistry and inspire and entertain audiences around the world.”

Life of Pi – Oscar Winner for Best Visual Effects

Life of Pi, the magical film adventure about a 16-year-old Indian son of a zookeeper and his shipwreck with a tiger won numerous awards from prestigious organizations around the world including four Oscar wins for 'Best Visual Effects,' 'Best Direction,' 'Best Original Score,' and 'Best Cinematography.' The film also received multiple VES Awards including the 'Visionary Award' for Lee; 'Outstanding Visual Effects in a Visual Effects-Driven Feature Motion Picture'; and 'Outstanding Animated Character in a Live Action Feature Motion Picture.'

Acclaimed digital artist and long-time CINEMA 4D user, Steven Messing (Prometheus, Avatar, Alice in Wonderland, Transformers: Dark of the Moon, Water for Elephants, and the upcoming film titles, Star Trek Into Darkness and Pirates of the Caribbean 5) served as visual effects art director on Life of Pi, working under Paul Graff, visual effects supervisor at Crazy Horse Effects, Venice, Calif. Messing used CINEMA 4D mostly for the wide establishing stereoscopic shot of central character ‘Pi’ Patel’s rural hometown in Munnar, India and outer lying areas that required the creation of very specific landmarks including a temple, mosque and church that still exist in some form today.

Messing explained that he art directed the landscape and buildings to be a bit more surreal in scale and scope.

“I created a wide overscan matte painting that was projected in layers onto 3D geometry in CINEMA 4D,” Messing said. “CG FX Supervisor, Luke Mcdonald and Compositing Supervisor, Josh Lacross were able to breathe life into the shot using CINEMA 4D's powerful tool set. We rendered fully lit and dynamic 3D tree elements, animated birds, people and animals, and moving clouds with interactive light rays casting shadows across the landscape. With CINEMA 4D we had a very efficient stereoscopic pipeline that allowed us to render amazing results in a practical time frame."

Prometheus – Oscar Nominee for Best Visual Effects

Digital artist Steven Messing utilized CINEMA 4D to conceptualize and design complex visual effects shots in the production of Twentieth Century FOX’s Prometheus, directed by Ridley Scott.

Messing served as Visual Effects Art Director, working under Prometheus Production Designer Arthur Max. He leveraged CINEMA 4D’s speed, agility and intuitive processes to produce several physical set builds, as well as CG environments, creatures, costumes and spaceship designs that contributed to the aesthetic and mythological visual tone of the film. He also worked through post-production creating matte shots and additional designs, working under VFX Supervisor, Richard Stammers and VFX Producer, Allen Maris.

“Using CINEMA 4D remains a top choice software that afforded us a highly flexible solution for previsualizing and experimenting with design elements such as intricate, surface detail textures and patterns that could be presented to Ridley Scott for approvals in a practical timeframe,” said Messing. [Editors’ note: For additional details on Messing’s workflow in Prometheus, see MAXON press release: http://www.businesswire.com/news/home/20120613005456/en/Prometheus-VFX-Art-Director-Steven-Messing-Leverages]

Marvel’s The Avengers – Oscar Nominee for Best Visual Effects

Cantina Creative, a design and visual effects studio located in Culver City, Calif., was called on to realize numerous 2D and 3D elements that appear throughout the blockbuster superhero film, Marvel’s The Avengers. Stephen Lawes, Cantina co-founder and creative director, Sean Cushing, Cantina co-founder and VFX producer, and Venti Hristova, Cantina VFX supervisor, assembled a talented in-house VFX team that included Jayse Hansen, a film and television screen and UI designer/animator (2012, Rise of the Planet of the Apes and The Avengers), and Navarro Parker, an Emmy-winning motion graphics, 3D animation and visual effects artist (Iron Man, The Transformers and The Avengers) – both acclaimed CINEMA 4D artists – for the job.

Director Joss Whedon wanted new visual concepts for the Heads-Up-Display (HUD) in the new Iron Man Mark VII suit and challenged the Cantina team to design and animate a massive amount of computer screen displays for both Tony Stark and S.H.I.E.L.D. – the fictional espionage and law enforcement agency in the film that deals with superhuman threats. Most of these screen displays were featured on the 'Helicarrier,' the aircraft carrier that travels on water and in the air.

“CINEMA 4D played a vital role in designing 3D elements during various phases of the design process, from early draft screenshots to final delivery,” said Hansen. “We used the software to provide 3D volumetric representations of the Iron Man suit, and also for designing several HUD widgets in the new modes for Diagnostic, Battle and Flight.

“For the various scenes, in particular the ones where a missile threatens Stark Tower and all of New York City, CINEMA 4D’s tight integration with Adobe After Effects and the City Kit plug-in from Greyscalegorilla was the creative advantage that let us quickly deliver changes and pull off the final stereo shots,” Hansen said.

Parker explained that CINEMA 4D was also instrumental in visualizing a multi-dimensional city-map HUD widget that allowed Tony Stark to track his location, the location of the other Avengers, and incoming threats: “CINEMA 4D's Cel Renderer helped the team create extremely fast and exceptionally clean razor-thin wireframe renders.”

Men in Black 3 – VES Award Nominee “Outstanding Models in a Feature Motion Picture”

Perception

Visual effects artists at New York-based Perception teamed with Columbia Pictures Men in Black 3 Director Barry Sonnenfeld, Production Designer Bo Welch, and VFX Supervisor Ken Ralston, to create various interface effects and design elements seen throughout the film. Utilizing an early iteration of CINEMA 4D's stereo camera rig, the Perception team created stereo interface animations with the MIB headquarters, as well as the plot-pivotal time-jump device.

“CINEMA 4D became a crucial part of our workflow on Men In Black 3, allowing us to add layers of dimensionality to otherwise flat imagery, making the MIB technology and gadgets far more advanced than we have seen in past films,” said John Lepore, creative director, Perception.

Sony Pictures Imageworks

Multiple Oscar-winning visual effects and animation studio Sony Pictures Imageworks (SPI) is nominated again this year by the Visual Effects Society for its feature film contributions on Men in Black 3, The Amazing Spider-Man and Hotel Transylvania. For Men in Black 3, visual effects legends, Ken Ralston and Jay Redd, lead a team in creating extensive, stylized and otherworldly visual effects sequences. MAXON's BodyPaint 3D was used to texture paint numerous assets in the film including several of the main characters, Jay, Kay and Boris, the monocycle, Shea Stadium, Lunar Prison, Saturn V rocket, Chinatown, Bogladite (alien ships), pterodactyls, satellite and others.

“The most challenging aspect of working on Men in Black 3 was the sheer number and numerous layers of assets that required painting,” commented Tom Quach, senior texture painter, Sony Pictures Imageworks. “But luckily for me, I was very familiar with BodyPaint and its tight integration with Adobe Photoshop allowed me to work very efficiently without affecting quality. I managed to paint all assigned assets on time and contributed in keeping our texture department under budget. I wouldn't have been able to work so quickly without the BodyPaint 3D toolset.”

Halo 4 – VES Award Nominee “Outstanding Real-Time Visuals in a Video Game”

The recently released hit video game, Halo 4, one of the most successful franchises in game history, was nominated for a VES award for 'Outstanding Real-Time Visuals in a Video Game.' The Sequence Group, the Vancouver, BC-based creative studio, in partnership with the Halo franchise team at 343 Industries, Redmond, Washington, relied on CINEMA 4D to build, texture, animate and render scenes that produced over twenty minutes of original animated content in the game, including eight “Terminal” animations – hidden content within the game that players can access providing detailed backstory about the characters and the new Halo world.

Ian Kirby, Sequence Group director, outlined that CINEMA 4D proved essential to scenes requiring dynamic camera moves, lip animation, particles and dynamics such as cloth. “Relying on CINEMA 4D allowed us to work quite easily with animation and compositing artists of various skill sets, while being able to easily export and import our scene information for a more seamless workflow," said Kirby. "Creating our main characters in CINEMA 4D was an advantage as we could reuse them for an entire scene without having an artist paint a new character for every scene, while the seamless integration of the CINEMA 4D Mograph toolset with Adobe After Effects allowed us to achieve a painterly look for all the 3D renders and create complex and dynamic animations without having to spend countless hours coding."

About MAXON Computer

MAXON Computer is a developer of professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively in the film, television, science, architecture, engineering and other industries. MAXON has offices in Germany, USA, United Kingdom, France and Japan. MAXON products are available directly from the Website and its worldwide distribution channel. Specially priced learning editions of the company’s software solutions are also made available to educational institutions. For additional information on MAXON visit www.maxon.net.

All trademarks contained herein are the property of their respective owners.

Web Resources
Image Availability – Approved images for Life of Pi, Men in Black 3, Halo 4, Prometheus and Marvel’s The Avengers are available by contacting Vicky Gray-Clark, [email protected].

How to Find MAXON
MAXON website www.maxon.net
MAXON Facebook page https://www.facebook.com/maxon3d
MAXON Twitter page https://twitter.com/maxon3d
MAXON YouTube page http://www.youtube.com/user/MaxonC4D

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...