Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Zamzee Improves Kids' Health Using Gamification Tools From Bunchball

Motivational Web Experience Leads to a 59 Percent Increase in Kids' Physical Activity

AUSTIN, TX -- (Marketwire) -- 03/08/13 -- 2013 SXSW GAMING EXPO --

Core News Facts:

  • In the quest to keep kids active, parents have found a powerful new ally in Zamzee, a fast-growing social enterprise on a mission to help kids and their families make physical activity a fun part of daily life. Zamzee combines the fun of games and the science of motivation to boost kids' physical activity levels -- and it's succeeding with help from Bunchball, the pioneer and market leader in gamification.
    • Zamzee is an activity meter and motivational website meant to increase physical activity levels and, in doing so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated with obesity, heart disease and diabetes.
  • Zamzee's gamified website allows kids to view their activity levels, earn Pointz for movement, take challenges and achieve goals.
    • Worn on a belt or carried in a pocket, the Zamzee activity meter monitors kids' physical activity throughout the day. Users regularly plug their devices into their computers and upload recorded physical activity data into their online personal profile. The profile is a key part of the motivational, game-based website, designed to initiate and sustain behavioral change based on scientific principles.
    • On zamzee.com, kids can climb the leaderboard and compete with friends, take on challenges through storybook-style adventures, and take actions that earn them double, triple or even quadruple Pointz.
  • Bunchball's acclaimed Nitro platform and its avatar engine are key parts of the zamzee.com motivational experience, allowing users to personalize their profile in a way that's safe and compliant with the Children's Online Privacy Protection Act.
  • A study of Zamzee sponsored by HopeLab and the Robert Wood Johnson Foundation spotlights the motivational power of gamification. The study enrolled 448 middle school-aged adolescents randomly assigned to two groups: Those that used the Zamzee activity meter and also received access to the motivational website, and those that received a Zamzee meter but had no access to the site.
    • The study found that the kids with access to the gamified website showed an average 59 percent increase in moderate-to-vigorous physical activity over those who were only given the meter -- the equivalent of doing an extra 45 minutes of non-stop push-ups every week. These results persisted throughout the six-month study period, and access to the game-based motivational web experience was the crucial differentiator.
    • Significant increases in physical activity were seen across a number of groups at risk for sedentary behavior, including an average 27 percent increase among overweight participants and an average 103 percent increase among girls.
    • Study results also showed the program had a positive effect on key biological factors associated with diseases linked to sedentary behavior. Participants experienced reduced gains in LDL or "bad" cholesterol, a risk factor for heart disease, and also showed improved blood sugar control, a risk factor for Type 2 diabetes
  • The game-like Zamzee experience incorporates the avatar engine from Bunchball's Nitro platform. The Nitro platform works by using motivational techniques -- like goal-setting, real-time feedback, competition, virtual rewards, and leveling up -- to keep users participating, progressing and achieving.
  • Despite its reliance on game mechanics, gamification is anything but child's play. Bunchball's comprehensive suite of innovative cloud-based gamification solutions empowers companies of all sizes -- from start-ups to some of the world's largest enterprises -- to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI.

Bunchball at 2013 SXSW Gaming Expo:
Bunchball is demonstrating Nitro March 8-10 at the SXSW Gaming Expo, part of the 2013 SXSW Interactive Festival in Austin, Tex. In Booth #247 and 249 at the Palmer Events Center, Bunchball will show how a wide range of organizations, from toy manufacturers and entertainment producers to banks and cellular service carriers, rely on the same fundamental mechanics that cause people to enjoy playing games also can be used to shape behaviors and motivate people to do more, know more, collaborate more and share more.

Quotes:

Attributable to Rajat Paharia, Founder and Chief Product Officer, Bunchball
"In an age when kids spend so much of their day playing sedentary video games on consoles and smartphones, Zamzee shows that the dynamics of game play have the potential to move people in ways that can make their lives better. And across a six-month research study, the real power of gamification emerges in startling detail: we see that kids who regularly visit Zamzee's Bunchball-powered site engage in an extra 45 minutes of physical activity each week, on average. Bunchball is delighted to help provide the gamification engine for this remarkable and important social enterprise."

Attributable to Lance Henderson, CEO, Zamzee
"The Zamzee program and the research behind it is a strong testament to the power of gamification. Kids stay motivated with Zamzee because the program delivers a fun, rewarding experience around physical activity. Bunchball has been a great partner to us in this work."

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware, and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251380
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251382
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251384

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.