Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Zamzee Improves Kids' Health Using Gamification Tools From Bunchball

Motivational Web Experience Leads to a 59 Percent Increase in Kids' Physical Activity

AUSTIN, TX -- (Marketwire) -- 03/08/13 -- 2013 SXSW GAMING EXPO --

Core News Facts:

  • In the quest to keep kids active, parents have found a powerful new ally in Zamzee, a fast-growing social enterprise on a mission to help kids and their families make physical activity a fun part of daily life. Zamzee combines the fun of games and the science of motivation to boost kids' physical activity levels -- and it's succeeding with help from Bunchball, the pioneer and market leader in gamification.
    • Zamzee is an activity meter and motivational website meant to increase physical activity levels and, in doing so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated with obesity, heart disease and diabetes.
  • Zamzee's gamified website allows kids to view their activity levels, earn Pointz for movement, take challenges and achieve goals.
    • Worn on a belt or carried in a pocket, the Zamzee activity meter monitors kids' physical activity throughout the day. Users regularly plug their devices into their computers and upload recorded physical activity data into their online personal profile. The profile is a key part of the motivational, game-based website, designed to initiate and sustain behavioral change based on scientific principles.
    • On zamzee.com, kids can climb the leaderboard and compete with friends, take on challenges through storybook-style adventures, and take actions that earn them double, triple or even quadruple Pointz.
  • Bunchball's acclaimed Nitro platform and its avatar engine are key parts of the zamzee.com motivational experience, allowing users to personalize their profile in a way that's safe and compliant with the Children's Online Privacy Protection Act.
  • A study of Zamzee sponsored by HopeLab and the Robert Wood Johnson Foundation spotlights the motivational power of gamification. The study enrolled 448 middle school-aged adolescents randomly assigned to two groups: Those that used the Zamzee activity meter and also received access to the motivational website, and those that received a Zamzee meter but had no access to the site.
    • The study found that the kids with access to the gamified website showed an average 59 percent increase in moderate-to-vigorous physical activity over those who were only given the meter -- the equivalent of doing an extra 45 minutes of non-stop push-ups every week. These results persisted throughout the six-month study period, and access to the game-based motivational web experience was the crucial differentiator.
    • Significant increases in physical activity were seen across a number of groups at risk for sedentary behavior, including an average 27 percent increase among overweight participants and an average 103 percent increase among girls.
    • Study results also showed the program had a positive effect on key biological factors associated with diseases linked to sedentary behavior. Participants experienced reduced gains in LDL or "bad" cholesterol, a risk factor for heart disease, and also showed improved blood sugar control, a risk factor for Type 2 diabetes
  • The game-like Zamzee experience incorporates the avatar engine from Bunchball's Nitro platform. The Nitro platform works by using motivational techniques -- like goal-setting, real-time feedback, competition, virtual rewards, and leveling up -- to keep users participating, progressing and achieving.
  • Despite its reliance on game mechanics, gamification is anything but child's play. Bunchball's comprehensive suite of innovative cloud-based gamification solutions empowers companies of all sizes -- from start-ups to some of the world's largest enterprises -- to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI.

Bunchball at 2013 SXSW Gaming Expo:
Bunchball is demonstrating Nitro March 8-10 at the SXSW Gaming Expo, part of the 2013 SXSW Interactive Festival in Austin, Tex. In Booth #247 and 249 at the Palmer Events Center, Bunchball will show how a wide range of organizations, from toy manufacturers and entertainment producers to banks and cellular service carriers, rely on the same fundamental mechanics that cause people to enjoy playing games also can be used to shape behaviors and motivate people to do more, know more, collaborate more and share more.

Quotes:

Attributable to Rajat Paharia, Founder and Chief Product Officer, Bunchball
"In an age when kids spend so much of their day playing sedentary video games on consoles and smartphones, Zamzee shows that the dynamics of game play have the potential to move people in ways that can make their lives better. And across a six-month research study, the real power of gamification emerges in startling detail: we see that kids who regularly visit Zamzee's Bunchball-powered site engage in an extra 45 minutes of physical activity each week, on average. Bunchball is delighted to help provide the gamification engine for this remarkable and important social enterprise."

Attributable to Lance Henderson, CEO, Zamzee
"The Zamzee program and the research behind it is a strong testament to the power of gamification. Kids stay motivated with Zamzee because the program delivers a fun, rewarding experience around physical activity. Bunchball has been a great partner to us in this work."

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware, and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251380
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251382
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251384

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.