SAN FRANCISCO, CA -- (Marketwire) -- 03/06/13 -- Brightidea, the leading cloud-based Innovation Management Software provider, today announced its technology to be the underlying platform powering SAP's revamped Idea Place which facilitates co-innovation with SAP and its customers, partners and ecosystem in the pursuit of disruptive innovation.

"With this release, Idea Place is a step closer to reaching the vision of providing disruptive innovation through break through ideas, reaching out to new audiences and connecting with audiences that SAP has traditionally not connected with before," says Matt Johnson IV, VP SAP Marketing. "Simply, SAP now has the program and platform to enable a much broader set of innovation scenarios to run with customers, partners and the greater ecosystem."

With more than 197,000 customers globally, Brightidea's software enables SAP to engage its global customer base in a continuous process of co-creation in which not only are new product ideas sourced, but they are taken through their entire product life-cycles. Campaigns related to distinct business lines are managed by respective product managers and new ideas brought into the product development cycle based on popularity and strategic fit. Moving Idea Place to Brightidea's platform brought significant improvements to the idea management process and a better experience for Idea Place participants, which included:

Improvements to Ideation Management and Approval
Through Brightidea's Webstorm™, the ideation review and approval process is advanced with social functionality, the ability to submit comments and questions, create limited resource scenarios as well provide notifications when the status of an idea changes.

More Transparency into Process
Brightidea's end-to-end ideation platform enables a system of transparency that was not previously available, each idea session will now include insights into the review process and implementation cycles enabling customers to follow the path of their submissions through to product execution.

Increase the quality of ideas
Automatic responders that will educate submitters on how to build quality ideas, early feedback from product managers, and the ability to leverage additional community channels to increase votes.

The most innovative companies in the world choose Brightidea to help them fuel continuous innovation to drive new product development, operational efficiencies, expanded R&D capabilities, and to stay ahead competitively. "We are very excited to be part of SAP's continued commitment to open innovation," said Matt Greeley, CEO, Brightidea. "SAP is leading the industry in how global organizations can achieve innovation-at-scale."

Brightidea software is a complete end-to-end solution designed exclusively for the sourcing and development of ideas to fuel continuous innovation and customer co-creation. For more information on pricing and features, please contact a Brightidea Representative.

About Brightidea

Brightidea is the market leader in Cloud-Based Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. Brightidea's innovation management software platform allows Global 2000 businesses to monitor the social process of innovation from concept to cash. The company's software has been successfully deployed at: Adobe, Bayer, Bosch, Chevron, China Light and Power, Cisco, General Electric, Hewlett-Packard, Humana, Kraft, Motorola, NCR and Sony. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA.

For more information, please visit http://www.brightidea.com/. Join us @brightideahq or innovation leaders group on LinkedIn.

Copyright (c) 2013 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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